Global Business Strategy of M.U

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M A N C H E S T E R U N I T E D

MANCHESTER UNITED FOOTBALL CLUB �

Its Strength on Global Business

2013 -7 -10 �EAP2 Rees B �H i r o k i M o r o o k a �Yu k i M i z o t a �J u n Ta n a k a �S h u m p e i O i �S h u n t a S h i m o d e

Photo credit h+p://www.businessofsoccer.com/wp-‐content/uploads/2013/06/ Manchester-‐United-‐Logo-‐Full-‐HD-‐Wallpaper.jpg accessed July 2013.

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“ The mos t be loved and r i va led �foo tba l l team over the wor ld” �

Manchester Uni ted is . . . �

Photo credit h+p://i2.mirror.co.uk/incoming/arKcle1482843.ece/ALTERNATES/s615/ ***%20BESTPIX%20***%20Manchester%20City%20v%20Manchester%20United%20-‐%20Premier%20League-‐1482843.jpg, accessed July 2013.

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“ The mos t va luab le �spor t s team over the wor ld” �

Manchester Uni ted is . . . �

“ The mos t be loved and r i va led �foo tba l l team over the wor ld” �

photo credit h+p://www.glennguan.com/blog/wp-‐content/uploads/2009/07/manutd-‐f5.jpg

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M A N C H E S T E R U N I T E D Agenda �

Company Background 1

Suppor ter s 2

A l l iance 3

F inance 4

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M A N C H E S T E R U N I T E D Basic Informat ion �


E s t ab l i s h ed : 187 8 �N i ck n a m e : Red D ev i l s �S t ad i u m : O l d Tr a f f o r d �L e ag u e : E n g l an d P r e m i e r L e ag u e �M anag e r : D a v i d M oye s �P l a ye r s : Ro o n ey, F e r d i n an d , S h i n j i Kag a wa �L i s t e d o n : N ew Yo r k S t o ck E xch a n g e < M A N U > �S po n s o r s : AO N , N I K E , E P S O N , YA N M E R �

L o g o :

photo credit h+p://walltoyou.com/wp-‐content/uploads/2013/05/manchester-‐united-‐logo.png

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M A N C H E S T E R U N I T E D Recent Success on Business �


・ Es tab l i shed i t s fi r s t As ian o ffice in Hong -Kong �・ Ranked the top a t 50 mos t va luab le spor t s teams �・ L i s ted on New York Stock Exchange �

Manches ter Un i ted ach ieved �

photo credit h+p://www.discoverhongkong.com/ca/images/see-‐do/events-‐fesKvals/large/soccer-‐exhibiKon-‐match.jpg

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Suppor ter s 2

A l l iance 3

F inance 4

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Manches ter Un i ted has 659 mi l l ion suppor te r s �

659 mil l ion suppor ter s �

0 � 10 0 � 2 0 0 � 3 0 0 � 4 0 0 � 5 0 0 � 6 0 0 � 7 0 0 �

f a n s �

A m e r i c a s �

E u r o p e s �

M i d - E a s t a n d A f r i c a �

A s i a P a c i fi c �

( m i l l i o n )

* A c c o r d i n g t o t h e s u r v e y , p e r f o r m e d b y K a n t a r i n 2 012

Double the number o f fans the c lub had in 2007 �Source h+p://www.forbes.com/sites/mikeozanian/2012/05/29/manchester-‐united-‐claim

s-‐to-‐have-‐659-‐million-‐supporters accessed on June 23, 2013.

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A ha l f par t o f suppor te r s a re in As ia reg ion �

Many fans in As ia �

f a n s �

A m e r i c a s �

E u r o p e s �

M i d - E a s t a n d A f r i c a �

A s i a P a c i fi c �

* A c c o r d i n g t o t h e s u r v e y , p e r f o r m e d b y K a n t a r i n 2 012

The c lub ca l l s As ia reg ion as “ the second home” �Source h+p://www.forbes.com/sites/mikeozanian/2012/05/29/manchester-‐united-‐claim

s-‐to-‐have-‐659-‐million-‐supporters accessed on June 23, 2013.

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M A N C H E S T E R U N I T E D Retai l ing Strategy �


Inc reas ing produc t range and channe l d i s t r ibu t ion �

Opening re ta i l shop in S ingapore , Ind ia and Tha i land �photo credit h+p://retaildesignblog.net/wp-‐content/uploads/2012/04/Manchester-‐United-‐store-‐Mumbai-‐02.jpg

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M A N C H E S T E R U N I T E D Broadcast ing Strategy �


Offic ia l on l ine T V channe l was launched in 1996 �

MUT V i s now in 56 te r r i to r ies wor ldwide �photo credit h+p://staKc.guim.co.uk/sys-‐images/Football/Clubs/Club_Home/

2013/1/22/1358858394883/MUTV-‐launch-‐poster-‐005.jpg

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Red Dev i l s ’ advance i s based on two s t ra teg ies �

Strategies to create fans �

Enabled i t s suppor te r s to en joy Manches te r Un i ted �no mat te r where they l i ve . �

R e t a i l B r o a d c a s t

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Suppor ter s 2

A l l iance 3

F inance 4

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M A N C H E S T E R U N I T E D Big deals wi th GM �

$466 million �

photo credit h+p://www.gurusocware.com/images/GuruNet/Money.jpg

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M A N C H E S T E R U N I T E D Official Par tner s �


Globa l companies love Manches te r Un i ted ’s Brand �

The c lub sur rounded by mul t ina t iona l companies �

A l l iance s t ra tegy con t r ibu tes i t s bus iness success �photo credit h+p://www.manutd.com/

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Manches ter Un i ted has two types o f par tner sh ip �

Al l iance Strategy �

Globa l a l l iance s t ra tegy and par tner sh ip encourage Manches te r Un i ted to per form as g loba l b rand. �

G l o b a l R e g i o n a l

photo credit h+p://www.solarfeeds.com/ad3/toshiba-‐logo.jpg, h+p://www.loire.ne.jp/originaru/data/rogo_KAGOME.jpg

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Suppor ter s 2

A l l iance 3

F inance 4

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M A N C H E S T E R U N I T E D 3r d highes t revenue �

1 Rea l M ad r i d $ 67 0 m i l l i o n �

2 F C B a r c e l o n a $ 6 3 0 m i l l i o n

3 M an che s t e r Un i t ed $ 47 0 m i l l i o n

Manches ter Un i ted i s 3 r d h ighes t a round the wor ld �* A c c o r d i n g t o “ D e l o i t t e F o o t b a l l M o n e y L e a g u e 2 013 ” b y D e l o i t t e i n 2 013

The to ta l revenue in 2011 -2012


Source h+p://www.deloi+e.com/assets/Dcom-‐UnitedKingdom/Local%20Assets/Documents/Industries/ sports%20Business%20Group/uk-‐sbg-‐football-‐money-‐league-‐2013.pdf

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M A N C H E S T E R U N I T E D Most valuable spor ts team �

1 M an che s t e r Un i t ed $ 2 . 2 3 b i l l i o n �

2 Rea l M ad r i d $ 1. 8 8 b i l l i o n

3 N ew Yo r k Ya n ke e s $ 1. 8 5 b i l l i o n

Red Dev i l s tops the mos t va luab le spor t s teams �* A c c o r d i n g t o t h e s u r v e y , d o n e b y F o r b e s i n 2 012

Wor ld ’s 50 mos t va luab le spor t s teams


Source h+p://www.forbes.com/sites/kurtbadenhausen/2012/07/16/manchester-‐united-‐tops-‐ the-‐worlds-‐50-‐most-‐valuable-‐sports-‐teams/

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The c lub i s known as financ ia l fa i r -p lay company �

Lis ted on NYSE �

Manches ter Un i ted cont ro l s i t s finance and tha t con t r ibu tes to the g loba l bus iness successes . �

photo credit h+p://www.ynaija.com/wp-‐content/uploads/2012/09/Manchester-‐United.jpg

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M A N C H E S T E R U N I T E D Conclus ion �


What makes Manches te r Un i ted “G loba l Company” �

・ Globa l s t ra teg ies fo r c rea t ing fans over the wor ld �・ Sponsor re la t ionsh ip w i th g loba l companies �・ We l l - con t ro l led finance con t r ibu tes to the success �

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M A N C H E S T E R U N I T E D Recommendat ion �


M.U. shou ld in t roduce “Money Ba l l” method �

Saber met r i c s enab les low - cos t team opera t ion �

Manches ter Un i ted ’s finance w i l l be more s tab le �photo credit h+p://thegoodinsports.com/wp-‐content/uploads/2012/11/Oakland-‐AthleKcs-‐MLB-‐Oakland-‐As.jpg

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Thank you for your attention. �

photo credit h+p://2.bp.blogspot.com/_5wdzB2ShUaY/Swyp8K-‐PrKI/AAAAAAAAAIQ/T_vmw2rBxi/s640/nike+logo.jpg

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M A N C H E S T E R U N I T E D References �

Badenhausen Kurt. “Manchester United Tops The World’s 50 Most Valuable Sports Teams”, Forbes, July 16, 2012. h+p://www.forbes.com/sites/kurtbadenhausen/2012/07/16/manchester-‐united-‐ tops-‐the-‐worlds-‐50-‐most-‐valuable-‐sports-‐teams/, accessed on June 23, 2013.

Deloi+e Sports Business Group. “Deloi+e Football Money League 2013”(PDF file), downloaded from

h+p://www.deloi+e.com/assets/Dcom-‐UnitedKingdom/Local%20Assets/Documents/Industries/ Sports%20Business%20Group/uk-‐sbg-‐football-‐money-‐league-‐2013.pdf, accessed on June 23, 2013.

IBN live.com by CNN. “Facts-‐Manchester United”, 2013, h+p://ibnlive.in.com/worldoffootball/clubfacts/

manchester-‐united.html, accessed on June, 2013.

Kizaki Shinya. “Manchester United ha Disney ni manabu” (Manchester United learns from Disney.) Toyokeizai, March 23, 2013. h+p://toyokeizai.net/arKcles/-‐/13387, accessed on June 6, 2013.

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Kyodo News. May 29, 2012, h+p://prw.kyodonews.jp/prwfile/release/M101417/201205294670/ _prw_OR1fl_ j0wDp5EZ.pdf, accessed June 2013.

Manchester United. “Club history from 1878” h+p://www.manutd.jp/ja-‐JP/Club/TrophyRoom.aspx,

accessed June 2013.

Manchester United FC. “FAQs”, h+p://www.manutd.com/en/MUTV-‐New/MUTV-‐FaqsNew.aspx, accessed on June 21, 2013.

Manchester United FC. “Official Sponsors”, h+p://www.manutd.com/en/Club/Sponsors.aspx,

accessed on June 23, 2013 Manchester United Official Web Site. “Strategy”, h+p://ir.manutd.com/phoenix.zhtml?c=133303&p=

irol-‐strategy, accessed on June20,2013

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Odgen Mark. “Manchester United’s global appeal goes from strength to strength.” The Teleglaph, June 23, 2013. h+p://www.telegraph.co.uk/sport/football/teams/manchester-‐united/5843596/

Manchester-‐Uniteds-‐global-‐appeal-‐goes-‐from-‐strength-‐to-‐strength.html, accessed on June 6, 2013.

Ozanian Mike. “Manchester United claims to Have 659 Million Supporters”, The Forbes , May 29,2012. h+p://www.forbes.com/sites/mikeozanian/2012/05/29/manchester-‐united-‐claim s-‐to-‐have-‐659-‐million-‐supporters accessed on June 23, 2013.

Yamamoto Masakuni. “J league wo sukuu miryoku-‐teki na sijo ha Asia da!”(The a+racKve market has

potenKal to save J league is Asia market!) ,Gendai-‐Business, August 28, 2012. h+p://gendai.ismedia.jp/arKcles/-‐/33371, accessed on June 6, 2013.

4-‐Traders. “Manchester United PLC”, June 21, 2013, h+p://www.4-‐traders.com/MANCHESTER-‐UNITED-‐

PLC-‐11217013/news/Ma nchester-‐United-‐PLC-‐New-‐territories-‐for-‐MUTV-‐17037692/, accessed on June 23, 2013.