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MEDIA KIT

Eurosport mediakit english

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Page 1: Eurosport mediakit english

MEDIA KIT

Page 2: Eurosport mediakit english

This is the mission statement of Sports Endeavors, Inc., a company known to many simply as Eurosport, the title of its soccer catalog. This idea reflects all that Sports Endeavors, Inc. stands for and is the basis for the way we conduct business. Based in Hillsborough, North Carolina, Sports Endeavors, Inc. was founded in 1984 by the Moylan family to provide American soccer players with equipment and information unavailable anywhere else. Since our first catalog, Eurosport hit the presses, we have worked to promote the game of soccer at all levels and to educate players, officials and their families about our sport and its equipment. Over the years, the Sports Endeavors family has grown and now includes additional catalogs: Great At-lantic Lacrosse Company;World Rugby Shop: Team Eurosport; KeeperSport; as well as the websites,

SOCCER.COM WORLDSOCCERSHOP.COM RUGBYRUGBY.COM,

WORLDRUGBYSHOP.COM LACROSSE.COM

TO BE THE WORLD’S LEADING AUTHENTIC

GRASSROOTS SOCCER, LACROSSE AND RUGBY COMPANY, BUILDING STRONG RELATIONSHIPS IN A VIBRANT, CREATIVE AND ETHICAL ENVIRONMENT. TO INFORM, INSPIRE AND INNOVATE.

SOCCER

3 SOCCERLACROSSERUGBYSPORTS

RUGBY

LACROSSE

Page 3: Eurosport mediakit english

HISTORY

e-commerce soccer site in the worldSOCCER.COM

LARGEST SOCCER DATABASE IN THE U.S.

The most complete multimedia soccer platform to reach the U.S. soccer market.

soccer publication in the U.S.Eurosport

Fans - Youth Players - Soccer Moms - Soccer Dads - Teams - Coaches - Women - Hispanic

It all started with our first soccer catalog in 1984.

After 25 seasons, Six World Cups, and thousands of

soccer matches, Eurosport has become the

soccer authority in the U.S.

Page 4: Eurosport mediakit english

U.S. SOCCER MARKET EUROSPORT DEMOGRAPHICS

SOCCER IS NO LONGER A NICHE

While soccer in the U.S. has always been a game played mainly by children, that’s no longer the case as nearly 30% of all soccer players are over the age of 24. Sporting Goods Manufacturers Association, 2008

Soccer participation has expanded at an average 8% per year over the last decade.

Jim Haner, Soccerheads, North Point Press, 2006

Record Magazine, September 8, 2009

1.9 Million people attended a professional soccer match in 27 stadiums in the U.S. between June 20 and August 9, 2009.

There are more kids playing soccer than any sport except basketball. Today, Six million teenagers play in organized leagues, and soccer is being added to the athletic programs of more schools than any other sport.

Jim Haner, Soccerheads, North Point Press, 2006

Household income of families with members participat-ing in organized soccer is higher than any other sport ($77,600). Sports Marketing Research &

porting Goods Manufacturers Association, 2008

Education

No High School Diploma 12.6%

High School Diploma or Some

College 45.4%

Associate Degree 6.8%

Graduate and Post-Graduate

Degree 35.1%

!

Age Breakdown

17 and

younger 26.3%

18-24 Years 7.0%

25-34 Years 12.6%

35-44 Years 17.7%

45-54 Years 15.5%

55+ years 20.8%

Male: 49Female: 51

Median age: 37.3

57% of our customers live in a household with children

Average Household income $75,748

92% are home owners

•93% live in household with credit card

•66% have two or more vehicles in the HH

•64% purchase over the internet

•72% with internet access at home

Lifestyle stages

Young Singles 2.7%

Young Cohabitors 3.9%

Young Couples 1.9%

New Families 4.9%

Maturing Families 21.2%

Established Families 22.0%

Primetime Couples 3.7%

Primetime Cohabitors 12.1%

Primetime Singles 1.5%

Sunset Couples 7.6%

Sunset Cohabitors 11.9%

Sunset Singles 1.5%

Non-Classified 5.1%

Expecting a Baby 4.1%

!

Page 5: Eurosport mediakit english

A DIVERSE CROWD

U.S. SOCCER MARKET

Women

Hispanics

Nearly 50% of all high school soccer players are females and more than 50% of all college soccer players are females. Sporting Goods Manufacturers Association, 2008

Soccer is the most popular NCAA sport for women and the number of women playing college soccer has grown by 226% since 1990-’91. Sporting Goods Manufacturers Association, 2008

39% of the Major League Soccer fan base is female. MLS 2008

Hispanics represent 30% of MLS fan base vs. 15% of the general population. Scarborough research 2007

Sports Business Journal & ESPN Sports Poll

The top two Spanish language cable TV programs in May 2009 were soccer games. Advertising Age, 2008 Hispanic Fact Pack

Page 6: Eurosport mediakit english

There is only ONE way to reach ALL segments of the U.S. soccer market efficiently:

Fans - Youth Players - Soccer Moms - Soccer Dads - Teams - Coaches - Women - Hispanic

Online Print Grass Roots Order inserts Integrated Promotions

Page 7: Eurosport mediakit english

LOOKINGFOR SOCCER FANS?Every day,

Soccer.com,

WorldSoccerShop.com,

www.soccer365.com, and

TiendaFutbolMundial.com

attract enough visitors

to fill the 94,000 seat

Soccer City Stadium in

Johannesburg (site of 2010

World Cup Finals), with

over 10,000 people left over

cheering outside of the

stadium.

OUR NETWORK OF TARGETED SOCCER WEBSITES

Page 8: Eurosport mediakit english

ONLINE SOCIAL NETWORK

• Over 3.3 million unique visitors every month

• Over 1.2 million opt-in email addresses

• Multiple targeting options

Soccer.com & Espanol.soccer.com

Featured PositionSection

Spotlight

Soccer365.com

Featured Position

Story Box

WorldSoccerShop.com & TiendaFutbolMundial.com

Target e-mail Blast

• Over 150,000 engaged fans • Multiple platforms communicating a soccer message • Viral promotions

Ho

me

pa

ge

sky

-

Featured Position

Top horizontal

Your brand’s soccer program can be part of the conversation

Page 9: Eurosport mediakit english

English Spa nish Bilingual

SPRING TEAM EUROSPORT

01/18/10

09/14/09

10/19/09

475,000

EUROSPORT VOLUME 1

01/18/10

10/05/09

12/07/09

400,000

� �

100,000

EUROSPORT VOLUME 2( INCLUDES KEEPERSPORT)

EUROSPORT VOLUME 3

03/08/10

12/14/09

02/08/10

540,000

� �

135,000

EUROSPORT EN ESPAÑOL SPRING

03/08/10

12/14/09

02/08/10

� �

80,000

� EUROSPORT VOLUME 4

04/05/10

01/11/10

03/01/10

540,000

� �

135,000

EUROSPORT VOLUME 5

� 05/03/10

� 01/25/10

� 04/12/10

� 380,000

� � 95,000

EUROSPORT EN ESPAÑOL SUMMER 06/01/10�

03/08/10�

05/03/10� �

90,000� EUROSPORT VOLUME 7

WORLD CUP SPECIAL EDITION

FALL TEAM EUROSPORT�

07/05/10�

01/18/10�

05/03/10�

550,101�

EUROSPORT VOLUME 8WORLD CUP WRAP UP

16 EUROSPORT EN ESPAÑOL FALL

� 08/02/10

� 05/10/10

� 07/12/10

� � 100,000

EUROSPORT VOLUME 9�

08/23/10�

05/10/10�

07/12/10�

500,000� �

125,000

EUROSPORT VOLUME 10�

09/20/10�

05/31/10�

08/02/10�

440,000� �

110,000

EUROSPORT VOLUME 11� 10/18/10� 07/12/10� 09/06/10� 360,000� � 90,000

EUROSPORT VOLUME 12

HOLIDAY EDITION

EUROSPORT EN ESPAÑOL WINTER� 11/08/10� 07/26/10� 09/02/10� � 110,000

EUROSPORT VOLUME 13� 12/27/10� 09/20/10� 11/15/10� 300,000� � 75,000

11/08/10� 07/26/10� 09/02/10� 1,000,000�

� 250,000

08/02/10�

03/29/10�

06/21/10�

800,000� �

200,000

07/05/10�

04/05/10�

05/31/10�

440,000� �

110,000

02/08/10

11/02/09

01/11/10

460,000

� �

115,000

PRINT CATALOGS In Home Date Closing Date

CirculationSupplied Ad

Deadline

PRINT11+ Million copies distributed yearlyMultiple editions to specific targets:

#1 SOCCERPUBLICATIONIN THE U.S. •English •Bilingual •Spanish

Page 10: Eurosport mediakit english

PRINTEurosport Special Edition Insert Powered by FourFourTwo

February Kick-off Edition: WC2010, International\ leagues 400,000 1/11/10 nnnnnnPlayer Profile (USA and International)

April MLS Kick-off / WC2010 400,000 3/01/10

June WC edition – Schedule, game times, venues, 400,000 5/03/10 player interviews, etc.

August International Leagues (Heroes from WC) 400,000 6/21/10

Edition Editorial Content Circulation Ad Due

In 2010, Eurosport customers will receive a special edition with exclusive soccer content in partnership with FourFourTwo, the world’s leading soccer magazine publisher.

Page 11: Eurosport mediakit english

Over 500 events every year

• From professional matches to youth weekend leagues

• Across the entire U.S.

• Interaction through contests, raffles and on-site games.

• Partner material and message distribution

GRASSROOTS

Sponsorship packages available from 10 to 500 events

Page 12: Eurosport mediakit english

THEPASSBACKPROGRAMThe Passback Program was started in 1989 as a way to donate used, but still playable, gear to less fortunate soccer players here at home and around the world.

Eurosport partnered with the US Soccer Foundation six years ago to give the Passback program a National platform.

The 2010 Tour features ten clinics for youth in underserved communities in ten markets across the U.S.. Each clinic was held on a state-of-the-art field by some of the best coaches and professional players around. In addition, each participant received a free ball, jersey, and healthy snack!

PASSBACK SHARE THE GAME

Since its inception, the Passback Program

has collected and distributed over 541,260

pieces of soccer gear.

Page 13: Eurosport mediakit english

ORDER INSERTS

• 1,100,000 orders shipped every year

• Targeted options for order inserts

• Put your brand in front of fans when they are thinking about soccer

Page 14: Eurosport mediakit english

HISPANIC PROGRAMS

We have a multimedia platform

to specifically target

Hispanic soccer fans:

• Bilingual & Spanish publications

• Espanol.soccer.com &

tiendafutbolmundial.com

• Spanish affiliate sites

• Bilingual grassroots teams

• Bilingual customer service representative

15 PERCENTOF OUR MARKETIS HISPANIC

Age Breakdown 17 and

younger 27.79%

18-24 Years 8.22%

25-34 Years 13.83%

35-44 Years 17.04%

45-54 Years 14.08%

55+ years 19.04%

!

Education

No High School Diploma 19.8%

High School Diploma or Some

College 46.5%

Associate Degree 6.4%

Graduate and Post-Graduate

Degree 27.3%

!

Country Of Origin

Mexican 63%

Puerto Rican 7%

Cuban 3%

Other Hispanic 28%

!

Average Household income $65,791

• 83% live in household with credit card• 61% have two or more vehicles in the HH• 59% purchase over the internet• 52% with internet access at home

Male: 49Female: 51

Median age: 35.0

DEMOGRAPHICS

Page 15: Eurosport mediakit english

INTEGRATED PROMOTIONS

Case study American Airlines Give & GO contest

Prizes Trip to Madrid with VIP soccer experience, authographed soccer gear and soccer.com gift cards.

Leveraged Multiple Eurosport platforms to promote the contest and delivered AAdvantage enrollments

SOCCER.COM

Social Networks

Eurosport Print AdvertisingEmail

Grass Roots

Page 16: Eurosport mediakit english

WORLD CUP OPPORTUNITIES

CONTACT INFORMATION

• Exclusive gear and product promotions

• Customized programs

• Unique contests and promotions

Durward Williams Vicente Navarro EUROSPORT EUROSPORT 919.640.6270 919.640.6232

[email protected] [email protected]

If soccer is part of your marketing strategy in 2010, our network is your best option to deliver your program.

In a World Cup year, not only does our audience grow 30% - 50%, but they also become more engaged with all of our properties.

Grassroots and Coorporate Branded Product Development

On-line / Mobile Gift Card Redemption Program

Page 17: Eurosport mediakit english

www.soccer.com