Welcome to the world of gaming

Kevin GerdeCDM2A

A short presentation about the new generation of sports.Marketing, sales and a lot of fun.

week woensdag 13 maart 13

Content

Kevin GerdeCDM2A

What is e-sport?Professional gamingMarketingIn-game advertisingConclusionDiscussion

Source : World Cyber Games

week woensdag 13 maart 13

What is E-Sport?

Kevin GerdeCDM2A

Electronic SportsChampionships (IEM, WCG, Local LAN)Global

www.kevingerde.com

Source : Intel Extreme Masters

week woensdag 13 maart 13

Professional Gaming

Kevin GerdeCDM2A

Gaming organizationsSponsorsEventsChampionship

week woensdag 13 maart 13

Marketing

Kevin GerdeCDM2A

(C) Esportclothing

ShirtsGaming brandsStreamsTarget groupProduct placement

week woensdag 13 maart 13

In-game advertising

Kevin GerdeCDM2A

(C) Wiki Commons

ProductsBrandsExamples

week woensdag 13 maart 13

Conclusion:gaming is the future!

Kevin GerdeCDM2A

Source : Fnatic http://www.youtube.com/watch?v=9GIC_CLqG68

$60 billion gaming industry75 million hardcore gamersthousands of video game tournaments across the globe15 million prize money in 2011watched by millions± 22 hrs/week gaming compared to ± 16 hrs/week watching TV.

week woensdag 13 maart 13

Discussion:Do you think E-Sport is a real sport?

Kevin GerdeCDM2A

week woensdag 13 maart 13