ECONOMIC SNAPSHOT: COST VS. BENEFIT

OF 2014 ALBERTA SUMMER GAMES

*The statistics in this presentation are not exact. They are estimates based on predictions and/or information currently available. A

complete audit will be conducted in October 2014.

OUTGOING MONEY

WHAT ARE THE COSTS ASSOCIATED

WITH RUNNING THE GAMES?

•  Facility upgrades/rentals •  Staff (three paid)

•  Facility upgrades/rentals •  Staff (three paid)

•  Marketing •  Transportation

•  Facility upgrades/rentals •  Staff (three paid)

•  Marketing •  Transportation

•  Equipment •  Food & apparel

INCOMING MONEY

WHERE DOES THE MONEY TO RUN AN EVENT LIKE THIS COME FROM?

$300,000 from the Province of Alberta

GRANTS

SPONSORSHIP

Close to 60 event sponsors

*estimated that each athlete brings entourage of approximately 3 people per day

2,600 athletes x 3 = 7,800 visitors

7,800 x $150 per day x 3 days = 3.5 million Visitors x cost per day (estimated all in cost: tickets + food + accommodation +

transportation) x number of days (not counting Thursday since it wasn’t a full day)

TICKET SALES

2013 = lower than expected, in part to timing of Alberta floods 2014 = much better, cash donations + lots of product/service and in-kind donations

FUNDRAISING

$400-500k (cash and in-kind products/services)

DONATIONS

For example: Mattamy Homes - uniforms for volunteers Airdrie Chrysler - athlete bags Local developer - new press box Municipality - free facility bookings

VOLUNTEERS

SHORT-TERM BENEFITS

Hotels

Restaurants

Local businesses

Car dealerships

Real estate

Nearby communities

- tourism

LONG-TERM BENEFITS

Facility rentals

Tourism/hospitality

Athlete development/sponsorship

business on day + tourism +

legacy = estimate of 6

million

“Everybody [nearby communities, local businesses, etc.] has the opportunity

to take advantage of it.” - Al Jones, Chairman of 2014

Alberta Summer Games

Hosting a large-scale event like the Summer Games is a major accomplishment for all involved. Its benefit to the community and people goes beyond money, although those advantages are notable as well. In addition to the extra income brought into the city of Airdrie, the Games provided both citizens and young athletes a unique experience that coincidently enhances provincial, regional and local economies.