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PRELIMINARY DESIGN BRIEF Bellefleur Gauthier, Leah Charbonneau, Juliane Croteau, Dominique Cyuzuzo, Nadine

Draft Design Brief produced by the Team 12

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this draft design brief was produced by the client team 12 located in Montreal, Canada for the design team 10 located at Seoul, UK for the Global Studio 2013: Re-imagining a Folklore project

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Page 1: Draft Design Brief produced by the Team 12

PRELIMINARY DESIGN BRIEFBellefleur Gauthier, LeahCharbonneau, JulianeCroteau, DominiqueCyuzuzo, Nadine

Page 2: Draft Design Brief produced by the Team 12

Winter in Quebec

The winter season plays a big part of quebec culture. Although we have four seasons, more than half of the year is dedicated to the winter season.

Many rituals and activities were created to occupy and entertain people during the cold winter months.

Examples of winter activities that could be considered as «traditional»:

makingsnowman

sliding on toboggans

digging tunnels in the snow

bulding igloos and castles with snow

snowballfights

iceskating

icehockey

PROJECT OVERVIEW

Page 3: Draft Design Brief produced by the Team 12

PROJECT OVERVIEW

In the past, kids used to play outside in the wintertime.

Today, this tradition is being lost and children tend to interact less with others, becoming more sedentary when it comes to playtime.

encourage children to have a new

appreciation for winter

revisiting playful

outdooractivities

replace the negative feeling

related to this season (too long, too cold,

too harsh)

OBJECTIVE

Page 4: Draft Design Brief produced by the Team 12

PROJECT SCOPE

The developed concept should adress:

Children of 7 to 10 years old

living in cities with small to medium backyards

accessto a parkOR

Page 5: Draft Design Brief produced by the Team 12

EXPECTATIONS

1Encourage and give back some interest for exterior winter activities.

2 Encourage exchanges and bring kids together.

-Rediscover the pleasures associated with playing outside -Give a new appreciation for the winter season

OUR RESOURCESWe have three workshops: wood, metal, plastic

We also have access to laser cutting and sewing machines

Page 6: Draft Design Brief produced by the Team 12

THANK YOU!Bellefleur Gauthier, LeahCharbonneau, JulianeCroteau, DominiqueCyuzuzo, Nadine