17
IPL : BIRTH OF CRICKETAINMENT Presented by- Nimish Pant Saurabh Srivastava Rahul Raj Pratyush Mani Tripathi Ravi Shekhar

Dlf ipl manoranjan ka baap

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Dlf ipl manoranjan ka baap

IPL : BIRTH OF CRICKETAINMENT

Presented by-

Nimish Pant

Saurabh Srivastava

Rahul Raj

Pratyush Mani Tripathi

Ravi Shekhar

Page 2: Dlf ipl manoranjan ka baap

FROM “MANORANJAN KA BAAP” TO VIRAL MARKETING.

Page 3: Dlf ipl manoranjan ka baap

INTRODUCTION

The Board of Control for Cricket in India (BCCI), the apex governing body launched the Indian Premier League (IPL)

On the lines of football’s English Premier League and the National Basketball League(NBA) of the U.S.A.

Backed by the International Cricket Council (ICC), an international governing body of cricket.

A virtual company. The IPL governing council is having five-year term

and will run, operate and manage the league independently of the BCCI.

Valued at approximately $4 billion (about Rs 18,000 crore).

Page 4: Dlf ipl manoranjan ka baap

BUSINESS MODEL

works on a franchise-system based on the American style of hiring players and transfers.

a sponsor wanting to have its team pays a stipulated fee to the BCCI to get ownership.

franchisee also shares revenues with the cricket board.

The franchises will own the team for perpetuity for a period of ten years.

The franchisee, can, at a later stage list the team on the stock exchange and trade.

main revenue streams for the franchisees are from the sale of broadcast rights, sponsorship, gate receipts in matches at their home grounds and team sponsorship

Page 5: Dlf ipl manoranjan ka baap

IPL FRANCHISEES Bangalore Royal

Challengers : The Bangalore team was

bought by Vijay Mallya's UB Group for$111.6 million.

Deccan Chargers : The Hyderabad team was

bought by Deccan Chronicle, a media house,for $107 million.

Chennai Super Kings : The Chennai team was

bought by India Cements for $91 million

Page 6: Dlf ipl manoranjan ka baap

Kolkata Knight Riders

The Kolkata team is owned by Bollywood actor Shah Rukh Khan, actress Juhi Chawla and her husband Jay Mehta for $75.09 million.

Mumbai Indians : The Mumbai team is

owned by Mukesh Ambani's Reliance Industries Limited for $111.9 million

Page 7: Dlf ipl manoranjan ka baap
Page 8: Dlf ipl manoranjan ka baap

FRANCHISEE EARNINGS & EXPENSES

Revenue Sources Broadcast rights: The broadcast

rights have been sold by IPL to World Sports Group

Sponsorship: The title sponsorship fee of over $50 mn paid by DLF, a leading real

Ticket sales: The final revenue source is ticket sales at home stadiums. Each

Other sources : There are also other smaller revenue sources such as from in-stadium advertising a part of which will go to the franchisee

o Expenses Franchisee fee : The two big

expenses incurred by Franchise are player costs and the

Player acquisition cost : The player costs was determined in the auction. The

Stadium Hire Charges : The franchisees also have to pay for the use of the stadiums

Other Expenses : There are also other marketing costs such as events for promotion

Page 9: Dlf ipl manoranjan ka baap

PROFIT & LOSS ACCOUNT OF FRANCHISEE

Kolkata Knight Riders FRANCHISE FEE: Rs 300 Cr

REVENUES: 89BCCI, SET MAX: 35TEAM SPONSORS: 34GATE RECEIPTS: 20

EXPENSES: 81FRANCHISE FEE: 31TEAM: 25AD, ADMIN: 25

NET PROFIT: Rs 8 Cr

Chennai Super KingsFRANCHISE FEE: Rs 364 Cr

REVENUES: 74BCCI, SET MAX: 35TEAM SPONSORS: 25GATE RECEIPTS: 14

EXPENSES: 80FRANCHISE FEE: 36TEAM: 25AD, ADMIN: 18

NET LOSS: Rs 4 Cr

Page 10: Dlf ipl manoranjan ka baap

Deccan ChronicleFRANCHISE FEE: Rs 428 Cr

REVENUES : 64BCCI, SET MAX: 35TEAM SPONSORS: 19GATE RECEIPTS: 10

EXPENSES: 84FRANCHISE FEE: 45TEAM: 24AD, ADMIN: 15

NET LOSS: Rs 20 Cr

Royal ChallengersFRANCHISE FEE: Rs 446 Cr

REVENUES: 50BCCI, SET MAX: 35TEAM SPONSORS: 0*GATE RECEIPTS: 15

EXPENSES: 95FRANCHISE FEE: 48TEAM: 22AD, ADMIN: 25

NET LOSS: Rs 45 Cr

Page 11: Dlf ipl manoranjan ka baap

Mumbai IndiansFRANCHISE FEE: Rs 448 Cr

REVENUES: 70BCCI, SET MAX: 35TEAM SPONSORS: 18GATE RECEIPTS: 17

EXPENSES: 91FRANCHISE FEE: 45TEAM: 20AD, ADMIN: 26

NET LOSS: Rs 21 Cr

Page 12: Dlf ipl manoranjan ka baap

REVENUE

Revenue(MILLION $)

MUMBAI INDIANS

KOLKATA KNIGHT RIDERS

CHENNAI SUPER KINGS

ROYAL CHALLENGERS BANGLORE

DECCAN CHARGERS

BROADCASTING

67.5 67.5 67.5 67.5 67.5

SPONSORSHIP

24 24 24 24 24

OTHER INCOME

14 18.9 18.5 13.5 13.5

PRIZE MONEY

0.5 0.4 1.2 2.25 4.5

TOTAL 106 110.8 110.8 107.25 109.5

Page 13: Dlf ipl manoranjan ka baap

FRANCHISER EARNINGS & REVENUE MODEL

Page 14: Dlf ipl manoranjan ka baap
Page 15: Dlf ipl manoranjan ka baap
Page 16: Dlf ipl manoranjan ka baap

GOVT. REVENUE

IPL 1- Rs. 91 Cr. IPL 2 – MAJOR LOSS IPL 3 – Rs. 200 Cr.

DIRECT TAX-Rs. 100 Cr.

SERVICE TAX –Rs. 100 Cr.

Page 17: Dlf ipl manoranjan ka baap

THANK U