CASE STUDY Facebook sports app « Canal+ Pronostics Ligue 1 »

CASE STUDY CANAL+ PRONOSTICS LIGUE 1

Created by KRDS in 2009 and renewed every year, the Facebook sports app « Canal + Pronostics Ligue 1 » continues to meet with unprecedented success.

The app has been available as a mobile version, since 2012, for the 4th season of the French League 1 football tournament.

CONTEXT

CASE STUDY CANAL+ PRONOSTICS LIGUE 1

To predict the results of the French League 1 matches and to compete against your Facebook friends

Try to be the best French League 1 predictor of each month and also for the whole season

Collect virtual trophies

Regularly win prizes such as jerseys

THE APPLICATION’S PRINCIPLE

CASE STUDY CANAL+ PRONOSTICS LIGUE 1

RESULTS OF THE 2012/2013 SEASON

28 000 000 Social impressions resulted in social interactions and engagement among friends

2 000 000 clicks leading back to the application

800 000 clicks from the Facebook mobile app directed users to the « Canal + Pronostics Ligue 1 » application on mobile.

150 000

Average Monthly users

and up to

100 000Daily users

Between August 2012 and May 2013, with special thanks to the efficient implementation of the Facebook Open Graph, among other things, the application has generated:

400 000 000Social brand impressionsOn the newsfeed of Facebook users’ friends

The application «Canal + Pronostics ligue 1», which went online in 2009 and continues to engage over 150 000 users on average per month, is Facebook’s longest running application.

THANK YOU

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