ABOUT: FLOGS

© Copyright Flogs International 2012

› Flogs connects you to your favorite events by importing specific events or the complete schedule directly into your personal calendar.

› Our unique synchronization technique allows us to manage your calendar for you and keep you up to date on changes and additional events.

› Flogs is platform neutral and synchronizes with all popular platforms including Windows Live Calendar, Apple iCal, Google Calendar, Outlook, iPhone and Blackberry

› Create and share calendars with your friends and family through social networks

› Who: PSV

› What do they want to achieve › Implementation› Activation› What are the Results

© Copyright Flogs International 2012

› Philips Sport Vereniging, widely known either as PSV or PSV Eindhoven, is a Dutch sports club from Eindhoven, Netherlands. Founded in 1913, PSV is one of three European Cup- winning clubs in the Netherlands, alongside Ajax and Feyenoord.

› Fans PSV Eindhoven: 2.100.000› Website visits (yearly): 10.681.091› Internet fanbase: 100.000

BUSINESS CASE: PSV

› Who: PSV› What do they want to achieve

› Implementation › Activation› What are the Results

© Copyright Flogs International 2012

› PSV needed a way to create a new communication channel for their match schedule to increase fan loyalty. Flogs offered the unique way of synchronizing the PSV match schedule directly in to the fan base their digital calendars.

› A new unique communication channel for PSV their match schedule› Easy maintainable and no extra event management› Keeping the subscribed PSV fans 24/7 up-to-date on changes and new events

automatically, directly in to their digital calendar.

BUSINESS CASE: PSV

› Who: PSV› What do they want to achieve › Implementation

› Activation› What are the Results

© Copyright Flogs International 2012

› Dedicated page

BUSINESS CASE: PSV

› Who: PSV› What do they want to achieve › Implementation

› Activation› What are the Results

© Copyright Flogs International 2012

› Placed in the regular calendar

BUSINESS CASE: PSV

› Who: PSV› What do they want to achieve › Implementation › Activation

› What are the Results

© Copyright Flogs International 2012

› Prominent place in the tag cloud› Banner campaign

BUSINESS CASE: PSV

› Who: PSV› What do they want to achieve › Implementation › Activation

› What are the Results

© Copyright Flogs International 2012

› News item

BUSINESS CASE: PSV

› Who: PSV› What do they want to achieve › Implementation › Activation

› What are the Results

© Copyright Flogs International 2012

› Total subscriptions 25.067› Approximately 1,2 % of the total PSV fanbase› Approximately 24,3 % of the online PSV fanbase

› Conversion on the news item› Views: 3.516› Visitors Flogs: 820› Members: 480› Conversion: 23,3 %

BUSINESS CASE: PSV