of millennials are expecting to check social media or news outlets during the big game

82%are planning to make five or more posts

37%

2015 Burson-Marsteller and Penn Schoen Berland Super Bowl Fan Survey

More viewers watch coverage leading up to the game than post-game follow up or shows.

32%

Media-coverage in early days

54%

Pre-game shows

84%

First half of the game

75%

Halftime show

84%

Second half of the game

41%

Post-game follow up

21%

Special episodes of TV shows

PRE IN POST

of millennials purchased a product they saw featured in a game day ad

48%

are interested in multiple camera views for fans to select

47%People are looking for more ways to view the game.

Only 23% would prefer to watch the game in-person.

69% prefer to watch the Super Bowl at home on television with family and friends.

consider the Super Bowl an entertainment or social event as opposed to a sporting event

51%

Ad they love55%

Big play54%

What to post?

Ad vs Play Commercial Halftime

Ad they love55%

Ad they hate40%

Good show49%

Bad show46% of millennials view social

media as bringing them closer to the game

69%

Penn Schoen Berland conducted 1000 online interviews (MOE ± 3.1%) with general populationconsumers in the US who plan to watch the Super Bowl between January 16 and January 20, 2015.

A FAN’S VIEW