Blog Biz Quiz

04/11/2023 Biz Quiz Prelims Mridang-2010 2

Identify the company……………………produced some of the earliest motorcycles in 1903These were two cylinder machines with French engines made by Antoine, which were marketed by a garage in Chelsea in London - one of the first motorcycle dealerships in the UK The motorcycle failed to impress the military authorities, despite optional accessories including a sidecar complete with Maxim machine gunThis venture was not a success. After the WWI they decided to continue to develop the in-line four engine - but in a new car called the 'Deemster' and they never returned to motorcycle productionToday, it is a major competitor to a company acquired by P & G recently

And the Answer is…

04/11/2023 Biz Quiz Prelims 4

Wilkinson Sword


Why were these 2 companies in news recently?



• Companies acquired by Mahindra & Mahindra which mark its entry into the aviation sector


What is being referred to?

• On September 16, 2007, The Washington Post reported that …………….. had become a focal point in the 2008 U.S. election campaign

• An October 2007 Reuters article, titled “………………… - the latest status symbol", reported the recent phenomenon of how having a ………………… vindicates one's notability



• Wikipedia article


Fill in the blanks

• A …………………… is a city deemed to be an important node point in the global economic system

• The concept rests on the idea that globalization can be understood as largely created, facilitated and enacted in strategic geographic locales according to a hierarchy of importance to the operation of the global system of finance and trade

• The terminology is thought to have been first coined by Saskia Sassen in reference to London, New York and Tokyo in her 1991 work ………………



• World City

Id



• Fair Trade Organisation


Which company derives its name from the name of the league?

• ………..League was an alliance of trading cities and their guilds that established and maintained a trade monopoly along the coast of Northern Europe, from the Baltic to the North Sea and inland, during the Late Middle Ages and early modern period (c.13th–17th centuries)



• Hansa League- The company ‘Lufthansa’ derives its name from the name of the league


What was created by the bakery to commemorate this lady’s wedding?



Marie biscuit- Peek Frean & Co- the bakery, Duchess Maria Alexandrovna- the bride

Connect – Marketing campaign



• Launch Of Windows 95• Cover of ‘Start me up’ by Rolling Stones• Empire State Building- decked in colors of

Windows 95 during the launch• Jennifer Aniston acted in a cyber sit-com to

promote Windows 95

Who runs the initiative?• Yaari Dosti (meaning

"bonding among men") is a social marketing programme based on the Brazilian Program H model and designed to improve young men’s attitudes toward gender roles and sexual relationships and to reduce HIV risk behaviours and partner violence in India



• Durex


Name X – the magazine

• X, a monthly magazine for the African American market, was founded by John H. Johnson and has published continuously since the Autumn of 1945.

• X cover photography has since its inception focused on African American celebrities and politicians, from Dorothy Dandridge and Whitney Houston, to Michael Jackson and Barack Obama.

• Advertisers have for decades created ads specifically for the pages of X that featured black models using their products.



• Ebony


Identify

• In April 1976, ……………. launched a private label Produits libres (free products -- libre meaning free in the sense of liberty as opposed to gratis) line of fifty foodstuffs, including oil, biscuits, milk, and pasta, sold in unbranded white packages at substantially lower prices

• The popularity of these products led critics on the political right to charge that …………….. was undermining capitalism

• Jean Mothes, an executive at Perrier, wrote in Investir magazine that …………. did more to accelerate the change to a socialist-led government than socialist politicians and syndicalists

• This company is now looking to to enter the Indian retail sector



• Carrefour


Identify• In the evening of 29 September 1913,

…………. boarded the post office steamer Dresden in Antwerp on his way to a meeting of the Consolidated Diesel Manufacturing company in London. He took dinner on board the ship and then retired to his cabin at about 10 p.m., leaving word for him to be called the next morning at 6:15 a.m

• He was never seen alive again. Ten days later, the crew of the Dutch boat "Coertsen" came upon the corpse of a man floating in the sea

• The body was in such an advanced state of decomposition that they did not bring it aboard. Instead, the crew retrieved personal items from the clothing of the dead man, and returned the body to the sea. These items were identified by his son, as belonging to his father



• Rudolf Diesel


Identify the company

• Johann Jacob ………………. (1740-1821), a German-born naturalised Swiss watchmaker and amateur scientist started this company in Geneva in 1783

• Made heavy use of an onomatopoeia in their commercials: “…………………" after the sound of the gas escaping as one opens the bottle

• An ad campaign in the 1950s and 1960s featured a real-life veteran British naval officer



• Schweppes


Connect



• Silverlight and Photosynth- Microsoft’s products


Identify

• The company was launched in 1966 by Pierre Bellon (Chairman) in Marseille, France, initially serving company restaurants, schools and hospitals under the name Societé d'Exploitation Hotelière

• The prefix of the company name was retained, despite negative connotations in British English



• Sodexho


Which company? • Dowry, received during the marriage

provided the "financing" which allowed him to open his own workshop

• The connections he had made with scholarly people during his apprenticeship as a watchmaker and as a student of mathematics soon paid off

• Famous clients include Phileas Fogg from Jules Verne's Around the World in Eighty Days, Sir Winston Churchill, · Nicolas Sarkozy, Dmitry Medvedev, Leo Tolstoy, Aristotle Onassis, Victor Hugo and Napoleon Bonaparte



• Breguet


Which award?

• An annual German award sponsored by Werkstatt Deutschland, a non-profit organization based in Berlin

• The award recognizes four people or groups for their commitment to innovation, renewal, and a pioneering spirit through political, economic, and cultural activities



• Quadriga


Which company?

In 1988, Peter Shu founded ………………….. in Taipei. Its first products were "JetMate" laser printer driver, for producing high quality Chinese characters, “KeyPro" software protection system. In 1989, it started manufacturing memory products for laser printers.



• Transcend


Identify

This famous publication runs several opinion columns whose names reflect their topic:• Bagehot (Britain) — named for Walter Bagehot , 19th century

British constitutional expert and an early editor• Charlemagne (Europe) — named for Charlemagne, founder

of the Frankish Empire• Lexington (United States) — named for Lexington,

Massachusetts, the site of the beginning of the American Revolutionary War

• Buttonwood (Finance) — named for the buttonwood tree where early Wall Street traders gathered

• Banyan (Asia) — this column was established in April 2009 and focuses on various issues across the Asian continent.

• Schumpeter (Business) — named for the economist Joseph Schumpeter



• The Economist


Identify the company

Started in 1902 in a village on the shores of Lake Superior, by five entrepreneurs--a lawyer, a doctor, two railroad executives, and a butcher--in order to mine the rare mineral corundum and market it as an abrasiveIn May 1905 a principal investor named Edgar B. Ober, and his friend Lucius Pond Ordway rescued the company from almost certain demise by paying off $13,000 in debt and pumping in an additional $12,000 in capitalOne of their early products was sandpaper This company prides itself on its product research and has formed the Carlton Society to appreciate efforts of employees who come up with new ideas



• 3M


Fill in the blanks

• Some of the considered names for this product/ brand were:

• iCUCyrix• iAmFastest• GenuIn5• SWIFFT• RADAR1

• Finally , the name …………… was adopted



• Pentium


What is being referred to?• The ……………refers to a cognitive

bias whereby the perception of a particular trait is influenced by the perception of the former traits in a sequence of interpretations

• Edward L. Thorndike was the first to support the …………….. with empirical research



• Halo effect

Connect



• Reebok. The picture on the left shows the brothers who took over J W Forster and gave it its present name


What is being shown here?



• Whirl-mart ritual


Company



• Coca-Cola


What is being referred to?

• In 1890, Johnson & Johnson was primarily into making of antiseptic gauze and medical plasters

• It once received a letter from a physician, regarding complaints of skin irritation in patients from certain medicated plasters

• The product research team, then included one more product in its kit/ standard package

• However, there was more demand for that product singularly

• Thus, Johnson & Johnson started selling the product singularly



• Johnson & Johnson’s Talcum Baby Powder


Which company is being referred to?



• Southwest Airlines


Connect



• S K Burman, founder of Dabur and the retail chain started by Dabur



Fill in the blanks

…………………..is a not-for-profit, anti-consumerist organization founded in 1989 by Kalle Lasn and Bill Schmalz in Vancouver, British Columbia, Canada The foundation describes itself as "a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age”


• Ad-busters

Identify X, Y and Z

• X is a confection which was first created by Rowntree's of York, England

• It is now produced worldwide by Y, which acquired Rowntree in 1988, except in the United States where it is made under licence by Z

• Each bar consists of fingers composed of three layers of crème-filled wafer, covered in an outer layer of chocolate

• Launched in 1935, X was originally known as 'Chocolate Crisp'



• X- Kit Kat, Y- Nestle, Z- Hershey’s


Connect



• Ashok Leyland- HINO Motors and Raghunandan Saran, the first director of Leyland


Connect



• Horlicks Mountain- named by Rear Admiral Byrd after the Horlick brothers

Fill in the blanksDear_______ ___________,An exquisite offering for the connoisseur of cookies.The richest of chocolate vanilla biscuits inspired by the Master Chefs of XYZ

hotels. Created using carefully chosen premium ingredients for a sensory experience unlike any other

More than a cookie… _______ ___________ is a luxury in aromatic cocoa vanilla.Bite into the outer crust made of the darkest finest cocoa and you’ll discover

why cocoa is called ‘’theobroma cacao” literally translating into “the Food of the gods”. And within… delightfully smooth vanilla cream that melts in your mouth.

Together – an unforgettable duet whose taste will linger in your mouth.An indulgence for your most special moments,

_______ ___________ from ABCIndulge.



• Dark Fantasy from ITC Ltd

Name the company whose products are displayed below



• ESPN

Fill in the blanks

____ ______ was originally from Thailand called Krating Daeng (____ ______ is the literal translation of Krating Daeng in Thai) Dietrich Mateschitz, an Austrian entrepreneur developed the ____ ______ brand. Mateschitz was the international marketing director for Blendax, a toothpaste company, when he visited Thailand in 1982 and discovered that Krating Daeng helped to cure his jet lag

Between 1984 and 1987, Mateschitz worked with TC Pharmaceutical (a Blendax licensee) to adapt Krating Daeng for the European marketAt the same time Mateschitz and Chaleo Yoovidhya founded ____ ______ GmbH



• Red Bull


Fill in the blanks

………………….is a neologism used in the social sciences, specially by Gad Saad in his book The Evolutionary Bases of Consumption and Gilles Lipovetsky's Le Bonheur Paradoxale According to these and other scholars the phenomenon of mass consumption could be compared to certain traits of human psychology described by evolutionary scientists pointing out similitudes between Darwinian principles and consumer behaviour Lipovetsky has noted that modern times have brought about the rise of a third type of ……………… who is imprevisible and always unsatisfied



• Homo Consumericus

Name X

X was incorporated in 1953 by the Government of India as a machine tool manufacturing company Over the years diversified into watches, tractors, printing machinery, metal forming presses, die casting & plastic processing machinery, CNC systems & bearings Successful technology absorption in all product groups through collaborations with world renowned manufacturers and further strengthened by continuous in-house R&D Today, X comprises six subsidiaries under the ambit of a holding company, which also manages the tractors business directly



• HMT- Hindustan Machine Tools

Identify X

• The Company came into existence in 2000 through the merger of energy companies VEBA and VIAG

• In the UK, Powergen was eventually taken over itself by X, an acquisition which was completed in January 2002

• In 2003 X entered the gas market through the acquisition of Ruhrgas (now X Ruhrgas). X Ruhrgas is represented in more than 20 countries in Europe



• Eon


Id X

X was born in 1837, a descendant of Welsh ancestors who had come to the Massachusetts Bay Colony in 1636. X was a banker and also known as a corporate arbitrator who ironed out bitter disagreements aboard his 165-foot yacht CorsairOn October 24th 1907, X was asked for help by NYSE president Ransom H. Thomas as there were insufficient funds for NYSE to stay open until regular closing time 3 pm. A sum little under $25 million was raised by XOn October 29th of 1907, the mayor of New York asked X to come up with $30 million else the city would have defaulted.



• J P Morgan


Connect



• Sarnoff- responsible for creation of NBC and other companies shown in the picture


Id the companyThe company first started in 1946 as the Kasuga Radio Co. Ltd. In Komagane City, Nagano Prefecture, Japan. In 1960 the firm was renamed "Trio Corporation". 1963 saw the foundation of the first overseas office of Trio, in Los Angeles, California, USA.In the early 1960s, The LaFayette Radio Company rebranded and sold Trio's products, unfortunately focusing on the doomed 23-channel CB radio.A group of Japanese American audio enthusiasts consisting of Bill Kasuga, Yoichi Nakase and George Aratani, who also founded Mikasa & Company started an import company in 1961 that would satisfy their desire for high-quality audio recording equipment. They came across Trio, and started importing their electronics. During that period, Japanese manufactured goods were considered low-quality but Kasuga had faith in Trio's products and decided to create an American-sounding name for them.We know this company through this americanised name.



• Kenwood


Name the company

Its first product was a simple rice cooker which failed miserablyIn the early stages the company kept itself alive by selling heating pads.These pads were made by stitching wires on cloth. It derived its name from a railway company. The company had a name which was changed so that its American customers could easily pronounce it.



• Sony

Sports

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