Upload
matthewkacik
View
60
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Quick Presentation powerpoint given to the whole office at the end-of-summer review meeting
Citation preview
BLOB TOUR 2013Riley Kuhn
&
Matt Kacik
WHAT WE DO
Promote! Educate! Repair!
PISMO BEACH CAR SHOW
June 14-16 Pismo Beach, CA 50,000 fans A classic local
event!
HUMMER INVASION
Pismo Beach, CA June 28-30 5,000 attendees Over 100 Hummers!
HDRA RENO 500 & OFF-ROAD EXPO
July 10-12Reno, NV10,000 Attendees
5 Slime Race Teams Won Their Class
RED BULL US GRAND PRIX
July 19-21 Monterey, CA 100,000 fans Moto GP World
Championship Race
DOWNIEVILLE MTB CLASSIC
August 1-3 Downieville, CA 10,000 fans All-Mountain World
Championships
BARRETT JACKSON HOT AUGUST NIGHTS August 8-10 Reno, NV 50,000 fans The world’s
greatest collector car auction!
ROLEX MOTORSPORTS REUNION
August 19-21 Mazda Laguna Seca Raceway, Monterey, CA 40,000 fans
PISMO HUCKFEST
August 24, 2013 Oceano Dunes, CA 5,000 fans 100+ ft hucks by
Slime sponsored trucks!
MAMMOTH KAMIKAZE BIKE GAMES September 4-10 10,000 fans Dozens of flat
tires
DEALER VISITS
30+ Slime dealers visited
Napa, Cycle Gear, Walmart, Tractor Supply Co., Performance Bicycle, and Independent Bicycle Dealers
BLOB TOUR RESULTS
Attended 9 major events 300,000 fans at events 1,000,000 estimated impressions including on-the-
road & camped in town Facebook photo album seen by 19,168 Slime fans 30+ dealers visited
SOCIAL MEDIA
Started Instagram Feed. @Slime_Everything #SlimeRV, #Slime Slime Blob Tour Blog: SlimeBlobTour.wordpress.com
BLOB TOUR RECOMMENDATIONS
Attend more bike races. Small events are great, people think they are Slime events.
Visit more states and more dealers. Fly to an event?
Conduct market research directed by management Next Blob Tour: Listen to Joe!