Bikes in India

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A study on Bike brands in India

Text of Bikes in India


Bikes in IndiaBy:- Himanshu Saxena Chandan Kumar SinghAmritesh SinghMahesh DontulSashikanth YenikaAnurag RanaPiyush BhandariYudhvir SinghNirvan RustagiGaurav Tripathi

ContentsIntroductionHero HondaBajaj AutoTVS MotorsHonda MotorsYamaha MotorsRoyal Enfield

7/27/20112 Bikomania

Origin of Bikes

Gottleib Daimler-First gas engine motorcycle-18857/27/20114Origin of BikesThe first bike ever was inspired from a horse carriage and was called Indian built by the Indian Motorcycle company in America.Birth of the motorcycle industry in India in 1955 for the Indian army.The first batch of 350cc Bullet - the super bike in India of all times, from the Royal Enfield Company of UK were received and assembled at Chennai.

7/27/20115Bikes And Its Needs

7/27/20116Earlier the word ease was for crossing different tarrains which could not done otherwise due to lack of roads but now when we have road the ease it that we an bypass the traffic Jams and save time.6Bikes And Its Needs

7/27/20117Fuel prices grew.7Bikes And Its Needs

7/27/20118- Industry provide employment.8Bikes And Its Needs

7/27/20119Motorcycle Distribution Across Globe

7/27/201110Distribution Across Asia

7/27/201111Production : Top 10 Countries

7/27/201112Sales trends in IndiaSecond largest market in the world5 times the size of Indian passenger car market

7/27/201113Factor Influencing Indian Market Infrastructure development, especially in rural areasIncrease in disposable incomeInnovation- development and introduction of new products, new technology, etc.Product characteristics like greater utility (in terms of road space, parking space, low cost of acquisition, etc.)Current low penetration rate (MC/1000 pop)

7/27/201114Major Players


Market share7/27/201116-Hero Honda touches 4.67 lakh units sales mark in January 2011Bajaj reports 18% increase in sales and has exported a million 2 wheelers in 2010-Yamaha registers growth of 27.6 per cent-Suzuki Motorcycle India reports 40 per cent sales growth16ContentsIntroductionHero HondaBajaj AutoTVSHonda MotorsYamahaRoyal Enfield

7/27/201117Hero Honda Desh ki dhadkan Hero HondaPeopleBrijmohan Munjal ChairmanPawan Munjal CEO @ MD


7/27/201118Hero Honda first to introduce Bikes in India Huge Population( 1billion in 1980s)35% of the population were Improvised.Growth in per capita income in last decade.Growing infrastructure.THE LISCENCE RAJ customers in India for Bajaj Chetak were made to wait for 10 yearsIdeal environment for two wheeled scooters

7/27/201119Hero HondaBasic DetailsHead quarters in Dharuhera,HaryanaRevenue $ 2.8 bln Website: and CEO Pawan MunjalChairperson Brijmohan Munjal

7/27/201120Milestone and Activities1983 Joint Collaboration Agreement with Honda Motor Co. Ltd. Japan signed1984 Hero Honda Motor Ltd. Incorporated2000 Splendor declared 'World No. 1' - largest selling single two-wheeler model.HHML is known for its innovative & Aggressive Marketing. The advertising budget is of Rs.120 crores. All the mediums are used extensively, be it print or mass media like T.V & hoardings.HHML also promotes sports in the country. It is also the sponsor of the ICC world Cup 2003 and half of the Indian team represents Hero Honda. Also, advertising is done at a local level by dealers, in which HHML also contributes to help dealer promote the dealership in the local area.

7/27/201121Products time lines.1985 CD 100 rolled out1989 Sleek introduced1991 - CD 100SS introduced1994 Splendor introduced1997 street introduced1999 CBZ introduced2001 Passion and joy introduced2002 Dawn and Ambition introduced2003 CD Dawn, Splendor+, Passion plus, Karizma2004 Ambition 135 and CBZ*2005 Super Splendor, CD Deluxe, Glamour, Achiver. First scooter model Pleasure introduced.2007 - Hunk, CD Deluxe, Passion Plus, Splendor NXG2008 - Passion Pro, CBZ Xtreme, Glamour Fi , Glamour2009 - Karizma ZMR2010 - splendor pro, Hunk.

CBZ(Power & Style)Fuel economic bikesWide mix of bikes7/27/201122Bikes of Hero HondaSl.noBrand nameCategoryPrice(INR)Brand1Splendor100 cc39,000Splendor2Splendor+100 cc42,3503Super splendor125 cc48,6005Splendor Nxg100 cc43,6006Passion Pro100 cc46,500Passion7Passion+100 cc42,0008CBZ160 cc58,300CBZ9CBZ Xtreme160 cc63,00010Hunk150 cc61,800Hunk11Karizma225 cc75,700Karizma12Karizma ZMR225 cc95,0007/27/201123

Splendor7/27/201124 Splendor Fill it shut it forget it GoLaunched in 1994Variants:-SplendorSplendor+ Generation nayi bharosa wahiSuper Splendor.Splendor NXGSplendor ProMade to cater for the need of the customer for fuel efficiency.Target customersPeople who go for job and want fuel efficiencyComfortable driving experiencePeople who want less maintenance Decent looks and styling during that Point of time

7/27/201125Hero Honda Passion7/27/201126

Hero Honda Passion Born in a studio GoLaunched in 2001Operates in:-100 cc.Fuel economy( a bit more stylish than Splendor)

It got introduced as a bridge model between CBZ and Splendor .Target customersThose who wanted a mix of Style and Fuel efficiency.

7/27/201127Hero Honda CBZ

7/27/201128CBZ Fully loaded GoLaunched in 1999Operates in:-160cc.CBZ Xtreme

Made to cater for the need of the customer for Power & Style.An attempt to break Hero Hondas image of only fuel economic bikes.Target customersYoung guys who want to test the rush of their adrenaline.Liked by the segment who wanted to enjoy through Biking.


Karizma Jet set go 7/27/201130Karizma Jet Set Go GoLaunched in 2003Operates in:-225cc.Design and Style Category

Made to accelerate your heart beat, it is the racer its cool and it is always ahead.Target customersAll those who want a stylish bike more of a status symbol rather than utilityThe bike is predominately associated with TV show Roadies and draws lots of its promotion from that.

7/27/201131Hero Honda Hunk

7/27/201132Hunk Every body follows the Hunk GoLaunched in 2007Operates in:-150 ccStylish category

Made at par with CBZ but its features are loaded towards looks and style a.Target customersYoung populationAll those who want a stylish bike.A bike that is different from others.

7/27/201133Hero Honda in news7/27/201134

ContentsIntroductionHero HondaBajaj AutoTVSHonda MotorsYamahaRoyal Enfield

7/27/201135Buland bharat ki buland tasveer Humara.. BajajGoBajaj PeopleFounder Jamnalal Bajaj (1884-1942).Rahul Bajaj grandson of Jamnalal Bajaj Chairperson of Bajaj Auto and MP of Rajaya Sabha.CompaniesBajaj GroupBajaj Tempo.Bajaj AutoProductsAuto rickshawBikes, scootersMidget(Mid sized trucks)

7/27/201136Bajaj AutoBasic DetailsHead quarters in PuneProducts Bikes, Auto rickshaw, scooterRevenue Rs 16,975 crsNet income Rs 3340 crsEmployees 10,250Parent Bajaj GroupWebsite: www. .Managing Director Rajeev Bajaj.Chairperson Rahul Bajaj.

7/27/201137Products time lines.1971 - three-wheeler goods carrier1972 -Bajaj Chetak1976 -Bajaj Super1977 -Bajaj Priya1977 - Rear engineAutorickshaw1981 -Bajaj M-501991 -Kawasaki Bajaj 4S Champion1993 -Bajaj Stride1994 -Bajaj Classic1995 -Bajaj Super Excel1997 -Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw1998 -Kawasaki Bajaj Caliber;Bajaj Legend, India's first four-stroke scooter,Bajaj Spirit2000 -Bajaj Saffire2001 -Eliminator,Bajaj Pulsar2003 -Caliber115,Bajaj Wind125,Bajaj PulsarBajaj Endura FX2004 -Bajaj CT 100, New Bajaj Chetak 4-stroke withWonder Gear,Bajaj Discover DTS-i2005 -Bajaj Wave,Bajaj Avenger,Bajaj Discover2006 -Bajaj Platina2007 -Bajaj Pulsar-200(Oil Cooled),Bajaj Kristal,Bajaj Pulsar 220 DTS-Fi (Fuel Injection),XCD 125 DTS-Si2008 -Bajaj Discover135 DTS-i - sport (Upgrade of existing 135cc model)2009 -Bajaj Pulsar 135(December 9)(January)Bajaj XCD135cc , Bajaj Pulsar 150 DTS-i UG IV, Bajaj Pulsar 180 DTS-i UG IV,Bajaj Pulsar 220 DTS-I,Bajaj Discover 100 DTS-Si,Kawasaki Ninja 250R

Scooter ageBike ageBike launched Advent of DTSI7/27/201138Bikes of BajajSl.noBrand nameCategoryPrice(INR)The Brands1Pulsar13553,000Pulsar2Pulsar15057,3003Pulsar18066,0004Pulsar22082,5005Avenger22077,010Avenger6Discover10040,000Discover7Discover12545,5008Discover15050,0009Platina10032,100Platina10Platina12535,3777/27/201139The DTSI technologyDigital twin spark Ignition DTSI - digital twin spark ignition technology. We know that in petrol engine we require spark plugs to initiate ignition of A/F mixture. In DTSI instead of one sparkplug we have two plugs. More over when these sparkplugs should initiate the spark is determined by microcomputers. In India it was Bajaj who are having patents for their 150-220CC bikes.

The major benefits of this technology were :-a) The fuel efficiency got drastically improved b) The power weight ratio improved


135cc150cc180cc220 cc7/27/201141Pulsar Definitely Male GoLaunched in 2001Operates in:-135 cc,150 cc,180 cc,220 cc.Pulsar is leader in 150 cc category with 43% market share.Made to cater for the need of the customer for power.Its a boyDigital bikingInspiring confidenceDistinctly aheadFastest IndianPulsar stunt mania promotionTarget customersYouth who want to show stuntsThe campaigns discussed above are trying to create a want among youth to flaunt.


Discover125cc100cc150cc7/27/201143Discover 100 km/litres bike GoLaunched in 2004Operates in:-125cc,150 cc.Claims to give a mileage of 101 km/hour.Made to cater for the need of the customer for mileage.Bajaj Discover par 1 litre -100 km.Target customersPeople who go for job and want fuel efficiencyPeople who want to travel and explore


7/27/201145Platina Jhalak Dikhlaja Go Launched in 2006Ope