Fall 2008 Reebok Football Cleated Footwear Introduction 

 Big 5 Sporting GoodsMarketing Proposal

Proposal Submitted By David Low

National Accounts ManagerReebok International

May 2008

Concept

Incentive program for Big 5 customers. A chance to win NFL autographed product by trying on and ultimately purchasing Reebok

Football Cleated product.Utilizing NFL assets.

At the same time provide incentives that engage the staff at all locations.

Big 5 customers love Reebok Football Cleated footwear and the NFL

Concept        ”Try on and Win” an NFL Payers autographed personal shoe 1) Big 5 customers come in, try on a pair of Reebok football shoes and receive a entry to win a autographed shoe from one of Reeboks NFL player assets. 2) “Try on and win” contest to be advertised in Big 5 weekly ads for a 3 week period in early summer. 3) Reebok will provide autographed footwear for display purposes in all key demographic locations.

A) Autographed footwear will be from teams in local area.B) 49er and/or Raider player autographed footwear in Northern CA.C) San Diego Charger player autographed footwear in So Cal.D) Reebok will provide Plexiglas display cases for sample shoes

 4) Reebok will design and manufacture posters to be hung in all Big 5 locations. 

Concept  “Try on and Win” an autographed NFL Payers personal shoe

5) If customer purchases a pair of Reebok Cleated product they will be entered to win a pair of tickets at a NFL game at the closest venue.

6) Reebok will provide entry forms and entry form containers to gather entry forms.

7) Reebok will simultaneously have a contest for the 3 top selling stores. A) Reebok player assets will come to the winning store for autograph

signing session in late summer before season begins.B) Reebok will produce tally sheets for all stores.

    C) Player will be from stores local area.

8) Store associates who sell a minimum number of Reebok footwear will win Reebok product.

    A) Prizes will be t-shirts to shoes to custom footwear.  

Big 5 customers love Reebok Football Cleated footwear and the NFL

Concept  “Try on and Win” an NFL Payers autographed personal shoe

  9) Reebok marketing department will design a features and benefits flyer for

staff.

Big 5 customers love Reebok Football Cleated footwear and the NFL

Delanie Walker-SF 49ers