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Danya Hodgetts Central Queensland University Australia

An analysis of the impact on sport development resulting from the conduct of a major event

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Danya HodgettsCentral Queensland University

Australia

Event impact and legacyStrong focus on the economic and tourism impactsA [slowly] increasing focus on legacy for the sport

itself, through participation, volunteerism, coaching and officiatingUK Sport, 2005; Dwyer et al., 2000

Sport development and event legacy

Build it and they will come?

Little academic literature and research exists on this aspect of legacyBrown & Massey, 2001

Conscious, integrated planning is required in order for a sport to benefit as a result of an eventCoalter, 2004; Chalip, 2004; Obrien, 2006

The event

Photo courtesy of Harvie Alison Photography

The event

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Event location: 2007-2009

Methodology

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Results

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Internal

MembershipGeneral membership increase: 8,500 14,000Masters and cadet competitorsImproved competitive performance (20% of medals)Improved officials performance and expertiseCoaches able to attend conference held at championships

Organisational capabilityIncreased pride/unityDemonstrates state’s delivery capacityExposure to new ideasIncreased event expertise

ExternalPublic profile

Increased sponsorshipIncreased publicityIncreased profile/credibility

External relationshipsLocal governmentState governmentCommunity groupsPeak bodyAbility to showcase to

similar sports and recruit members

Photo courtesy of Harvie Alison Photography

“Hard question... No I don’t think it’s too much to ask”

“It might be an opportunity that goes missed...”

Research implications

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“I haven’t given it much thought...”

Photo courtesy of Harvie Alison Photography