2015 Rush Summit

How to Increase Your Value for Current and Potential Corporate Sponsors

WHAT DO SPONSORS WANT?

1) Measurable Results

2) Understand the Audience

3) Documentation of Fulfillment

4) Added Value

They want your audience to be their customer

RESEARCH

1) Know Your Customer

2) Know The Business Climate

3) Know Your Prospective Sponsor

4) Know Your Competition

This is the most important step in the process

MEASURING RESULTS

1) You’ve identified their primary objective

2) How do you help them measure?

3) Document those results

Help provide solutions for evaluating the sponsorship

HOW CAN YOU ACTIVATE FOR THE SPONSOR

1) Make it easy to activate

2) Know the costs of fulfillment

3) The importance of engagement

4) Be flexible

Help with ideas on how to activate the sponsorship

EXPAND YOUR REACH

1) Database

2) Website and Social Media

3) Events and Content

4) Own your Assets

Be larger than your core business

MAKING THE PITCH

1) Utilize your network

2) Create custom pitches

3) Outline detailed benefits

4) Be Persistent and Patient

It’s not going to happen over night

FULFILLMENT

1) Deliver, Deliver, Deliver

2) Communicate

3) Recap

4) Be Appreciative

Be Flexible

RECAP EXAMPLE: MAC HERMANN TROPHY

1) Website and Social Media

2) Database

3) Engagement and Content

4) Own the Assets

MAIN POINTS

1) Sponsors want your audience

2) Research

3) Help with measurement

4) Help with activation

5) Make yourself larger

6) Be Patient

7) Be Flexible

Thank You