Advertising 420 NMDL Project on Chicago Bears Digital Marketing Campaign
Citation preview
1. Kevin Fanning ADV 420 Fall 2013
2. Background 3. Target Audience 13-18 Year Old Males25-35 Year
Old Males & Females45-60 Year Old Males & Females 4. The
Big Idea#ChicagoBearsFOW 5. Incentives 6. Tools and TacticsThe
hashtagSegmented Adwords 7. Key Performance Indicators Following
Increase Google Analytics Sales Analysis 8. Budget Google AdWords:
$30,000/month10 Employees at combined $750,000 salaryEstimated
total of $1.5 million for an effective campaign 9. Summary
#ChicagoBearsFOW CampaignGoogle AdWords
