Universal Business School

Submitted to- Mr. Bibhas Basumatry

Adidas Digital Marketing Campaign During FIFA World Cup 2014

Submitted by:Nishant Nagda

ADIDAS

Established by Adolf Dassler in 1948.

Designs and manufactures sports shoes, clothing and accessories.

Largest sportswear manufacturer in the Europe and Second biggest in the world.

According to Forbes, #61 World’s most valuable brands and #92 innovative company.

For FIFA 2014Bazuca , Jersey, Socks and Studs

Digital Marketing

Setting a Goal

Creating a Marketing Funnel

Developing a call-to-action

Creating an Effective Lead Magnet

Driving Traffic

WHO and WHY ??

"We had to create something exceptional. The patterns on their faces represent the transformational power of these boots and our key

theme; controlled aggression. Once the players put those boots on, they had the key to succeeding in the World Cup.“

-Phil Heys, design director at FITCH

FITCH- the global design consultancy firm was assigned with the task of doing digital marketing.

How ??

Brand Identity

Promotions

Advertising

Sponsorship

twitter youtube google + facebook Instagram0

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Adidas

Statistics

All IN OR NOTHING

1.59M conversations - Most talked about brand; related to the 2014 FIFA World Cup in Brazil

5.8M - Increase in followers across all major social media platforms

14.5%- Fastest growing football community in social media.

+38M- Most viewed sports brand on YouTube; based on videos published during the tournament period.

2.98M (603%)- Growth of @brazuca Twitter handle in the tournament period

917K- Most used brand hashtag on Twitter (#allin)

Results:

Fifa partnership till 2030

Rise in market share by 8%.

Most talked about brand on social media.

Rise in operational revenue by 1.2 billion Euros.

THANK YOU…