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5 Exciting Releases from Under Armour's Investor Day

1 – New headquarters

• CEO Kevin Plank said that Under Armour is outgrowing its small urban headquarters in downtown Baltimore.

• To continue attracting world-class talent and keep the business growing, it is preparing a new and more expansive HQ in south Baltimore that will hold its first occupants by January 2016.

1 – New headquarters

1 – New headquarters

• “The time has come for us to build a better house - not just a bad ass house, which you can count on, but one that’s also going to maximize and optimize workflow.” – Kevin Plank

• The new campus will feature innovation labs, sporting and fitness fields, and also public spaces to help “beautify” the city.

1 – New headquarters

2 – Steph Curry signs through 2024

2 – Steph Curry signs through 2024

• Golden State Warriors guard and UA-sponsored basketball player Steph Curry won league MVP for the 2014-15 season.

• Under Armour announced that Curry re-signed with UA through the 2024 season, likely the player’s entire career.

• This is huge for Under Armour, as it plans to expand its basketball segment to $1 billion in annual sales within a few years.

3 – New footwear• While footwear is only about 14% of total sales now,

Under Armour plans to grow that to 22% of the business at $1.7 billion in annual sales by 2018.

• Speaking of Curry, basketball shoes will make up a big part of that footwear growth. The Curry One shoes helped UA grow basketball shoe sales by an estimated over 700% in the recent quarter year over year.

• The Curry Two (pictured on the next slide) will be released in the U.S. on Oct. 24.

3 – New footwear

3 – New footwear• Running shoes are getting an upgrade as well.

• The Speedform Slingshot has custom-engineered yarn that is 15 times stronger than steel by weight, but still very elastic and breathable.

• The Speedform Amp has been engineered to create the most customized fit of any of UA’s shoes yet as it exactly contours to the shape of one’s foot.

3 – New footwear

3 – New footwear

4 – International expansion plans• Under Armour gets only about 10% of its revenue from

outside of North America, but plans to increase that rapidly over the next few years to 18% by 2018.

• In 2014, Under Armour developed the brand in the U.K, New Zealand, Australia, Singapore, the Philippines, Brazil, Chile, Mexico, and more.

• Over the next few years Under Armour plans to expand in France, Turkey, South Africa, Eastern Europe, Russia, Southeast Asia, India, and South America.

4 – International expansion plans

5 – Record 2.0

5 – Record 2.0• Under Armour's Connected Fitness platform of 4

separate apps already has over 150 million users, adding about 100,000 new people each day.

• The Record 2.0 upgrade includes more holistic monitoring of not only activity and food, but also sleep and mood to track when you perform at your best.

• In 2016 Under Armour will focus on hardware and tracking, in 2017 on hardware partnerships, and beyond that on connected smart apparel.

5 – Record 2.0

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