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Held every four years for athletes from the 41 Pan American Sports Organization

member nations, the Pan Am Games have hit Toronto and southern Ontario with a bang! As hundreds of athletes compete in dozens of events from weightlifting to kayak, Twitter users are also competing — for the title of top social influencer of the Pan Am Games.

MediaMiser has tracked mentions of the Games during the run-up and initial week of the event. The Pan Am Games run July 10 to 26, and we’ll continue to track them until the closing ceremonies.

CBCCBCToronto

CanadaPACBCOlympics

cbcsportsMountainJ1991

249134

127112

9992

7878

111102

SportsWkndScottTBitton8

katztAthletesCAN

T13tv_mauricio

ESPNDeportes

2,112,553

LordLouis3CBCNews

CP24chocquibtown

trishstratuscomglobeandmail

pmharper

1,773,7351,687,137

1,174,0911,159,2741,006,978980,214956,453

905,453839,120

TOP INFLUENCERS

BY # OF FOLLOWERS

BY # OF TWEETS

CB

CN

ews

TO2015

cbcs

ports

CBCToro

nto

CBCOlympics

SportsW

kndScott

pmharp

er

smith

aryy

RugbyCanada

CBC

1,69

01,

632

1,24

0

1,21

7

866

688

544

538

408

405

CBC Twitter handles have accounted for 5 of the top 10 influencers by total retweets.

BY RETWEETS

1/7/

2015

7/7/

2015

13/7

/201

5

19/7

/201

5

6,000

5,000

4,000

3,000

2,000

1,000

0

5,955Twitter mentions of the games spiked during the opening ceremonies on July 10, with nearly 6k tweets.

TWITTER MENTIONS OVERTIME

TOP MENTIONED EVENTS

Baseball

Beach volleyball

Boxing

35%

Canoe/kayak

21%Rugby8%

Rowing7%

6%

5%

Soccer/football

Basketball

Swimming 3%

Triathlon 3%

Table tennis 2%

5%

5%

Kayak sprinted to the top of the event popularity list after Canada took the first medal of the Games, a gold in women’s kayak.

TOP MENTIONED HASHTAGS

#CBCPanAM #PanAmGames#PanAm2015#toronto#PanAmazing#PanAm#Panamania#teamcanada#onpoli

4,2853,5282,0541,165907903868748716

47%Kanye West closing

ceremonies performance

25%

Traffic/HOV lanes

16%

Cuban defectors

The high quality of volunteers

Toronto’s apathy

5%

7%

TOP MENTIONED ISSUES/TOPICS

TOP LINKED TWEETS

517Canada wins gold at Pan Am Games in women's kayak (CBC.ca)

271Canada wins gold at Pan Am Games in women's kayak (panam.cbc.ca)

252"Steve Nash lights the flame. The Pan Am Games are officially underway!" (@cbcsports)

220"This is what it looks like when the CN Tower explodes with fireworks. Incredible." (vine.co)

192Canadian Trail: Golden start to Pan Am Games (panam.cbc.ca)

Find out how MediaMiser can help you determine who are the

influencers within your audience.

mediamiser.com@MediaMiser