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2014 Beeski Hockey Parents Survey The results are in! We had 126 responses from 24 teams – our largest survey so far! This survey is intended to show how youth hockey programs are performing relative to parents’ expectations. It was conducted online in the Spring/Summer of 2014. Geographically, the responses were concentrated in southeastern Pennsylvania, New Jersey, and Delaware © 2014 Beeski, LLC. All rights reserved.

2014 Beeski Hockey Parents Survey

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Results of the 2014 Beeski Hockey Parents Survey, a comprehensive survey measuring youth hockey programs' performance against parents' expectations. This survey was conducted online in the spring and summer of 2014, with responses concentrated in southeastern PA, NJ, and DE.

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Page 1: 2014 Beeski Hockey Parents Survey

2014 Beeski Hockey Parents Survey

The results are in! We had 126 responses from 24 teams – our largest survey so far!

This survey is intended to show how youth hockey programs are performing relative to parents’ expectations. It was conducted online in the Spring/Summer of 2014. Geographically, the responses were concentrated in southeastern Pennsylvania, New Jersey, and Delaware

© 2014 Beeski, LLC. All rights reserved.

Page 2: 2014 Beeski Hockey Parents Survey

We had 126 responses from 24 different teams

2© 2014 Beeski, LLC. All rights reserved.

Page 3: 2014 Beeski Hockey Parents Survey

We had 126 responses from 24 different teams

3

Valley Forge Colonials 23Lancaster Firebirds 21Palmyra Black Knights 19Philadelphia Junior Flyers 11Old York Road Raiders 10

And 10 or more responses from 5 of them:

© 2014 Beeski, LLC. All rights reserved.

Page 4: 2014 Beeski Hockey Parents Survey

Only 21% of respondents played travel hockey as a

child.

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That’s 1 in 5 hockey parents.

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Page 5: 2014 Beeski Hockey Parents Survey

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Most parents (nearly 75%) travel less than 30

minutes to get to the rink.

Not surprisingly, Tier 1 parents tend to

travel a little farther.

© 2014 Beeski, LLC. All rights reserved.

Page 6: 2014 Beeski Hockey Parents Survey

2014 Beeski Hockey Parents Survey

We asked you how satisfied you were with the 2013-14 season in four categories: Overall Hockey Experience, Coaching, Practice, and Games. Parents chose on a scale from 1-10, with 10 being Very Satisfied and 0 being “Not Applicable”.

© 2014 Beeski, LLC. All rights reserved.

Page 7: 2014 Beeski Hockey Parents Survey

Management of the hockey program

Consistent application of the program's mission statement

Communication between you and the program/rink

Sense of community/identity within the program

Commitment to skill development among all players

Frequency of practices

Frequency of off-ice training

Value for the cost of participating

Overall hockey experience

0 1 2 3 4 5 6 7 8 9 10

How satisfied were you with the Overall Hockey Experience?

Average - 2013 Average

7

For Overall Hockey Experience, the average score was 6.5.This was about a point lower than last year’s survey, and this difference held across all of the questions under Overall Hockey Experience.

© 2014 Beeski, LLC. All rights reserved.

Page 8: 2014 Beeski Hockey Parents Survey

Management of the hockey program

Consistent application of the program's mission statement

Communication between you and the program/rink

Sense of community/identity within the program

Commitment to skill development among all players

Frequency of practices

Frequency of off-ice training

Value for the cost of participating

Overall hockey experience

0 1 2 3 4 5 6 7 8 9 10

How satisfied were you with the Overall Hockey Experience?

Average Staying Average All

8

As you would expect, the data shows that parents who decide to stay with a program tend to be more satisfied than the average parent.

© 2014 Beeski, LLC. All rights reserved.

Page 9: 2014 Beeski Hockey Parents Survey

Management of the hockey program

Consistent application of the program's mission statement

Communication between you and the program/rink

Sense of community/identity within the program

Commitment to skill development among all players

Frequency of practices

Frequency of off-ice training

Value for the cost of participating

Overall hockey experience

0 1 2 3 4 5 6 7 8 9 10

How satisfied were you with the Overall Hockey Experience?

Average Moving Average Staying Average All

9

And those who decide to leave a program tend to be significantly less satisfied than the average parent.

© 2014 Beeski, LLC. All rights reserved.

Page 10: 2014 Beeski Hockey Parents Survey

Quality of coaching/instruction at practices

Effectiveness/efficient use of practice time

Effectiveness/efficient use of off-ice training time

Distribution of ice time during games

Quality of coaching/instruction during games

Bench management during games

Discipline and player/parent management

Demeanor/interaction with the players

Commitment to a fun hockey experience

Overall coaching quality/effectiveness

0 1 2 3 4 5 6 7 8 9 10

How satisfied were you with the Coaching?

Average Moving Average Staying Average All

10

The same trend held true in the other categories: Coaching,

© 2014 Beeski, LLC. All rights reserved.

Page 11: 2014 Beeski Hockey Parents Survey

Availability/frequency of ice time

Availability of full ice practices

Practice times

Availability of specialized instructors (e.g., skating instructors, goalie coaches, etc.)

Amount of idle time for players during practice

Discipline/player management during practices

Overall practice quality/effectiveness

0 1 2 3 4 5 6 7 8 9 10

How satisfied were you with Practice?

Average Moving Average Staying Average All

11

The same trend held true in the other categories: Coaching, Practice,

© 2014 Beeski, LLC. All rights reserved.

Page 12: 2014 Beeski Hockey Parents Survey

Amount and frequency of games

Amount of travel to/from games

Frequency of tournaments

Quality of competition was appropriate

Balance between winning and fun

Overall game experience

0 1 2 3 4 5 6 7 8 9 10

How satisfied were you with the Games?

Average Moving Average Staying Average All

12

The same trend held true in the other categories: Coaching, Practice, and Games. Responses from parents who ended up leaving the program were 1 to 1.5 points lower than average.

© 2014 Beeski, LLC. All rights reserved.

Page 13: 2014 Beeski Hockey Parents Survey

2014 Beeski Hockey Parents Survey

We asked you about your priorities in choosing a hockey program. These were multiple choice (with a write-in option) and parents chose their top 3, in order.

We also asked you what you thought your coaches priorities were during the 2013-14 season.

© 2014 Beeski, LLC. All rights reserved.

Page 14: 2014 Beeski Hockey Parents Survey

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Making sure my son/daughter has fun

Dedication to player development

Quality of coaching staff

Having a competitive team

Quality/reputation of the hockey program

Proximity to your home

Cost of the season fees and travel/extras

Know/get along with other parents/players on the team

Other

Availability of ice time for practices/games

Winning as many games as possible

Quality of the rink/facilities

0 10 20 30 40 50 60 70 80 90 100

Summary of Parents’ Priorities

Top Priority

The blue bars show the number of times each option was chosen as the parents’ top priority. The top 3 responses were unchanged from 2013.

© 2014 Beeski, LLC. All rights reserved.

Page 15: 2014 Beeski Hockey Parents Survey

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Making sure my son/daughter has fun

Dedication to player development

Quality of coaching staff

Having a competitive team

Quality/reputation of the hockey program

Proximity to your home

Cost of the season fees and travel/extras

Know/get along with other parents/players on the team

Other

Availability of ice time for practices/games

Winning as many games as possible

Quality of the rink/facilities

0 10 20 30 40 50 60 70 80 90 100

Summary of Parents’ Priorities

Second Priority Top Priority

The maroon bars show the number of times each option was chosen as the parents’ second priority. Again, the top 3 responses were unchanged from 2013.

© 2014 Beeski, LLC. All rights reserved.

Page 16: 2014 Beeski Hockey Parents Survey

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Making sure my son/daughter has fun

Dedication to player development

Quality of coaching staff

Having a competitive team

Quality/reputation of the hockey program

Proximity to your home

Cost of the season fees and travel/extras

Know/get along with other parents/players on the team

Other

Availability of ice time for practices/games

Winning as many games as possible

Quality of the rink/facilities

0 10 20 30 40 50 60 70 80 90 100

Summary of Parents’ Priorities

Third Priority Second Priority Top Priority

The green bars show the number of times each option was chosen as the parents’ third priority.

© 2014 Beeski, LLC. All rights reserved.

Page 17: 2014 Beeski Hockey Parents Survey

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Making sure my son/daughter has fun

Dedication to player development

Quality of coaching staff

Having a competitive team

Quality/reputation of the hockey program

Proximity to your home

Cost of the season fees and travel/extras

Know/get along with other parents/players on the team

Other

Availability of ice time for practices/games

Winning as many games as possible

Quality of the rink/facilities

0 10 20 30 40 50 60 70 80 90 100

Summary of Parents’ Priorities

Top 3 Priorities Third Priority Second Priority Top Priority

Looking in aggregate, the purple bars show the total number of times each option was chosen as any one of the top 3 priorities. The 4 leading responses really stand out, giving a clear picture of what the parents are interested in.

© 2014 Beeski, LLC. All rights reserved.

Page 18: 2014 Beeski Hockey Parents Survey

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Skill development for every player

Making sure the players had fun

Teaching the game

Promoting good sportsmanship and team play

Winning as many games as possible

Instilling in the players a love of the game

Playing their own kids as much as possible

Other

Distributing ice time fairly

0 10 20 30 40 50 60 70

Summary of Coaches’ Priorities

Top 3 Priorities Third Priority Second Priority Top Priority

Here’s the same view, but showing what the parents felt were the coaches’ priorities last season. For the most part, there is good alignment between the parents’ and coaches’ priorities.

© 2014 Beeski, LLC. All rights reserved.

Page 19: 2014 Beeski Hockey Parents Survey

2014 Beeski Hockey Parents Survey

Finally, we asked you if you were planning to switch hockey programs next season, and why or why not.

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Page 20: 2014 Beeski Hockey Parents Survey

20© 2014 Beeski, LLC. All rights reserved.

31% of respondents (39 out of 126) indicated that they are moving to a new hockey program for 2014-15. That’s up from 22% in the 2013 survey.

Page 21: 2014 Beeski Hockey Parents Survey

21© 2014 Beeski, LLC. All rights reserved.

31% of respondents (39 out of 126) indicated that they are moving to a new hockey program for 2014-15. That’s up from 22% in the 2013 survey.

With a team of 15 kids, that means on average you can expect almost 5 of them to leave the program next season.

Page 22: 2014 Beeski Hockey Parents Survey

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The reasons parents cited for staying with their current program indicate a high level of satisfaction with their youth hockey experience.

© 2014 Beeski, LLC. All rights reserved.

Page 23: 2014 Beeski Hockey Parents Survey

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The reasons parents gave for moving to a new program indicate a desire for better coaching, less politics, and better management.

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Page 24: 2014 Beeski Hockey Parents Survey

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If we split the different reasons for leaving a program into three categories: Positive, Negative, and Neutral – we can get an idea of the parents’ motivation in moving to a new program.

© 2014 Beeski, LLC. All rights reserved.

The reason for leaving is positive only 21% of the time.

Page 25: 2014 Beeski Hockey Parents Survey

2014 Beeski Hockey Parents Survey

Here are the results of a few new questions we asked this year.

© 2014 Beeski, LLC. All rights reserved.

Page 26: 2014 Beeski Hockey Parents Survey

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75% of the respondents’ coaches are believed to be volunteers and 77% of them are parents of one of the

players.

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Page 27: 2014 Beeski Hockey Parents Survey

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Parents who move to a new program tend to do so with

their child’s input in the decision to move ...

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… and the team to move to.

Page 28: 2014 Beeski Hockey Parents Survey

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As a quick summary of the “Open Response” questions, we categorized the responses by theme and tone (positive,

negative, or neutral).

© 2014 Beeski, LLC. All rights reserved.

About half of the responses were negative, but there were quite a few positive responses too.

Page 29: 2014 Beeski Hockey Parents Survey

2014 Beeski Hockey Parents Survey

And last, but not least – want to know how your team stacks up in Overall Hockey Experience?

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Page 30: 2014 Beeski Hockey Parents Survey

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Here are the team by team results. Remember: the fewer the responses, the less reliable the results are.

© 2014 Beeski, LLC. All rights reserved.

Team Responses Avg. Overall Hockey Experience

% of Respondents Leaving the Program in 2014-15

Old York Road Raiders 10 9.0 10%Lehigh Valley Little Phantoms 1 9.0 0%Reading Jr. Royals 2 8.5 100%Flyers Youth 1 8.0 0%Palmyra Black Knights 19 7.5 0%Lancaster Firebirds 21 7.3 10%Hatfield Ice Dogs 3 7.0 33%Delco Phantoms 1 7.0 0%York Devils 2 7.0 0%Hershey Jr. Bears 5 6.6 80%Valley Forge Minutemen 4 6.0 25%Lehigh Valley Flames 1 6.0 100%Valley Forge Colonials 23 5.9 17%Exton Kings 4 5.5 50%Regency Panthers 1 5.0 0%Philadelphia Junior Flyers 11 5.0 73%Quakers 3 4.3 67%Delaware Jr. Blue Hens 1 4.0 0%Grundy Senators 4 2.8 100%Bristol Blazers 5 2.6 80%Delaware Rough Riders 1 2.0 100%Wissahickon Warriors 1 2.0 100%Delaware Stars 1 1.0 0%New Jersey Junior Titans 1 0.0 100%

Page 31: 2014 Beeski Hockey Parents Survey

2014 Beeski Hockey Parents Survey

Thanks for you interest in the Beeski Hockey Parents Survey!

For more information, contact Steve Bochanski at [email protected].

Remember to “Like” us on Facebook and visit Beeski.net.

© 2014 Beeski, LLC. All rights reserved.