2013 qld pga championship sponsorship invitation

2013 QLD PGA Championship

Executive Summary

The City Golf Club is offering a unique opportunity to leverage your business profile through the involvement with one of the PGA’s most prestigious tournaments, the QLD PGA Championship.

This ‘early-bird’ proposal (valid until 15th November 2012) outlines benefits available through an association with the City Golf Club with the following key returns:

•Brand Association and recognition with the City Golf Club, the PGA and its’ associated partners.•Supporting the community of Toowoomba and the promotion of the region. •Entertainment opportunities for clients, staff and potential customers. •Direct marketing to City Golf Club membership database of 42,000 people from Toowoomba’s Community as coordinated by the City Golf Club.

Championship Details

Host Venue: City Golf Club, Toowoomba

Dates: Thursday 14th February – Sunday 17th February, 2013

Prize Money: AUS$115,000

Players: 144 participants (inc six elite amateurs)Previous winners like Greg Norman, Peter Senior, Terry Price, Ian Baker Finch and 2012 Champion Andrew Tschudin.

Four(4) key focus areas:- Community involvement and interaction

- Promoting Sponsors Products and Services (as per package entitlements)

- Showcasing the game of golf

- Promoting Toowoomba as a region

Schedule of Tournament Events and the Community Engagement Program Page 5

Monday 11th FebruaryAll day Qualifying3pm Junior Pro-Am

Tuesday 12th February12:30pm Sponsors Pro-Am ‘Play with the Pros’

Wednesday 13th February

10.00am High Tea and Fashion Parade with players

12:30pm Championship Pro-Am6pm Wine and Cheese Night

Thursday 14th FebruaryAll Day Round 1 of the Championship4pm Sports Bar Social

Afternoon ‘Meet the Players’

Friday 15th FebruaryAll Day Round 2 of the

Championship12.00 noon Corporate Lunch4pm Sports Bar Social

Afternoon ‘Meet the Players’

7pm Live Entertainment

Saturday 16th FebruaryFrom 8am Round 3 of the Championship

Live Radio Broadcast

Sunday 17th FebruaryFrom 8am Round 4 of Championship9am – 3pm Family Festival & Market Day9am – 4pm Corporate ClubApprox 3pm 2013 Champion crownedApprox 5pm Wippells Win A Car Drawn

Community Engagement Program• 144 PGA Professionals activated into community programs through the week.

• School visits to take place throughout the week offering entertainment, tuition as well as gifts and prizes.

• Free Junior Pro-Am providing juniors with an opportunity to play 9 holes with some of their heroes as well as a chance to win an array of prizes.

• Charity and Hospital visits scheduled throughout the week enabling those who can’t get to the tournament an opportunity to experience the benefits.

• Appearances by PGA Professionals at the businesses of sponsors promoting their products and services and the tournament.

• Shopping Centre Appearances with an opportunity to opportunity to receive free tuition at

selected venues venues throughout the region.

• Golf and Non Golf activities in outer lying communities for communities for those who don’t

have access access to to national and international sports people.

PGA Tour of Australasia

•A prestigious and iconic National Tour delivered locally, combining an important mix of internationally and regionally significant events.

•The QLD PGA Championship joins a diverse tournament schedule including the Emirates Australian Open, NZ PGA Pro Am Championship, Victorian Open and the Australian PGA Championship.

•Provides fans and corporate partners with opportunities to experience world-class professional golf on some of the world’s best golf courses including the City Golf Club.

The City Golf Club

Who We Are:• A not-for-profit Community Golf Club.• 42,000 Members – a significant proportion of the local adult population.• 145 employees with significant potential for the growth of our workforce.• Provider of junior golf development with free clinics sponsored by Geiger Civil &

Electrical Toowoomba.

Our Place In The Local Community:• The Club is owned by the members.• Maintains a public golf course that is in the financial reach of the every day

golfer.• Donated in excess of $110,000 in cash or kind to local organisations in 2012.• Commitment to grow and promote golf, social activity, tourism, local business

and employment within the Toowoomba Community.

The Golf Market• Golf is one of Australia’s most popular activities played by

people of all ages, status and social backgrounds

• 1.2 million people play each year

• Over 30 million rounds of golf a year

• 23,000 people are employed in the golf industry

• $2.7 billion generated per annum by the golf industry

• The PGA’s mission is to grow and promote the game of golf and increase opportunities for PGA Professionals

Television • 30 Second TV Commercial created in a 3 week advertising campaign shown

on shown on Local and Regional Channels promoting the Tournament Major and the Major and the Major Sponsors.

• Pre, during and post tournament coverage on local TV news stations encouraging spectators and delivering updates through tournament vision.

Radio

• Radio Advertising campaign driving people to the tournament.

• Live Radio Broadcast on Saturday 16th February promoting the Tournament and the Associated Sponsors.

Print• Editorial and visual content in local print media pre, during and post event in addition

to a 4 week advertising campaign promoting the event and Associated Sponsors.

• PGA Magazine, PGA Mail and PGA News with a direct cumulative reach of 70,000.

• Editorial content in national and regional golf publications such as Golf Australia, Australian Golf Digest, Pacific Golfer and Inside Golf just to name a few.

• City Golf Club coordinated print media and direct marketing to 42,000 member database.

Digital and New Media

• Highest growth marketing tool.

• Focus primarily via: o City Golf Club website – www.citygolf.com.au Up to10,000 unique browsers and an

average of 100,000 page impressions per month.o PGA's website – www.pga.org.au Up to 200,000 unique browsers and an average of

more than 2 Million page impressions per month.

• Script, photographic and video content to appear on both websites.

• Players to promote the tournament through social media channels such as Facebook and Twitter,

as well as content appearing on YouTube.

Community

• Local Pump Golf Junior Golf Programs prior to and during the Event

• Pathways to the PGA program conducted by local golf clubs prior to the Event

• Pro Am opportunity prizes promoted locally

• Player appearances at community demonstrations and promotions prior to and during the Event

• Street banners

Sponsorship Packages and Entitlements

Andrew Tschudin2012 QLD PGA Champion

Sponsorship Packages

Your invitationThe City Golf Club would like to offer your organisation a unique opportunity to leverage your business profile by involvement with one of the PGA’s most prestigious tournaments, the QLD PGA Championship.

If your organisation has specific requirements, we would be pleased to tailor a suitablepackage. Please contact the Member Liaison Officer direct on 07 4636 9010 to discuss

your requirements or email [email protected] .

Please note, you are able to select more than one sponsorship package.Packages are flexible and can be tailored to meet the needs of your business.

Package summary

Naming Rights Sponsorship $60,000 + GST

Eagle Sponsorship $10,000 + GST

Birdie Sponsorship $5,000 + GST

Par Sponsorship $1,500 + GST

Par Sponsorship Package

• 3 x Invitations (1 x group) to play in the Corporate Pro Am on Tuesday 12th 12th February with a PGA Professional including:

o Lunch prior to golf o Canapés following the roundo Motorised carto Welcome pack for each invitee (including an Official PGA shirt and cap)

• 6 x Tickets to Wine and Cheese Night on Wednesday 13th February

• 2 x Tickets to PGA Sportsman’s Lunch on Friday 15th February

• 2 x Tickets to Corporate Club on Sunday 17th February

Cost of package $1,500 + GSTPackages are flexible and can be tailored to meet the needs of your business.

Birdie Sponsorship Package

• 6 x Invitations (2 x groups) to play in the Championship Pro Am on February Wednesday 13th February with a PGA Professional including:


• Ability for Sponsor to put additional material into welcome packs

• Ability to erect signage on one(1) allocated hole for the duration of the tournament. Such signage will obtain significant exposure and will be created and supplied by the City Golf Club.

• Company logo to be present on tournament material such as:o Queensland PGA Championship Leaderboardo Queensland PGA Championship Program to be distribution to local business and community

groupso City Golf Club website with associated links to your company’s websiteo PGA website with associated links to your company’s website

Birdie Sponsorship Package cont……

• 6 x Tickets to Wine and Cheese Nnight on Wednesday 13th February

• 6 x Tickets to PGA Sportsman’s Lunch on Friday 15th February

• 6 x Tickets to Corporate Club on Sunday 17th February

Plus One (1) of the following options:• 4 x Additional Rounds of Golf at City Golf Club • 1 x Standard Room nights at the City Golf Motel including breakfast (subject to availability)

• 1 x Free Function Room Hire (subject to availability)

• $150 City Golf Club Cash Vouchers

• All options valid for 6 months from date of package


Eagle Sponsorship Package

• 6 x Invitations (2 x groups) to play in the Championship Pro Am on ith a February 13 th Wednesday 13th February with a PGA Professional including:


• Ability for Sponsor to put additional material into welcome packs

• Ability to erect signage on one(1) allocated hole for the duration of the tournament. Such signage will obtain significant exposure and will be created and supplied by the City Golf Club.

• Company logo to be present on tournament material such as:o Championship TV Advertisement on Local and Regional Channelso Newspaper Advertising in Toowoombao Queensland PGA Championship Leaderboardo Queensland PGA Championship Program to be distribution to local business and community

groupso City Golf Club website and City Golf Motel website home page exposure with associated

links to your company’s website (Dec 2012, Jan & Feb 2013)o PGA website with associated links to your company’s website

Eagle Sponsorship Package cont……

• 10 x Tickets to Wine and Cheese Night on Wednesday 13th February• 10 x Tickets to PGA Sportsman’s Lunch on Friday 15th February• 10 x Tickets to Corporate Club on Sunday 17th February• 1 x Half Page Advertisement in the City Golf Club Magazine (Summer Edition 2012/2013)

• 1 x Quarter Page Advertisement in the City ‘Golf Members’ Newsletter (Summer Edition 2012/2013)

• 1 x Email blast to the City Golf Club Member Database with an exclusive offer for recipients.

Plus One (1) of the following options:• 10 x Additional Rounds of Golf at City Golf Club • 2 x Standard Room nights at the City Golf Motel including breakfast (subject to availability)

• 2 x Free Function Room Hire (subject to availability)

• $600 City Golf Club Cash Vouchers

• All options valid for 6 months from date of package


Additional Sponsorship Opportunities

Naming Rights Sponsor Branding on City Golf Club supersite billboard, Helidon, Warrego Hwy (Dec 2012, Jan & Feb 2013).

Naming Rights to the Community Engagement Program – as outlined earlier in this proposal.

Naming Rights to the Wine and Cheese Night – A casual though popular event (to be staged on Wednesday 13th February) to allow invited guests to mingle with some of the professionals prior to the commencement of the Tournament. A great networking opportunity for all concerned.

Naming Rights to the Junior Pro Am – A great opportunity for junior players to play with their idols.

Naming Rights to the Sportsman’s Lunch on Friday 15th February – an exclusive opportunity to network with the who’s who of the Toowoomba business community while round 2 of the Championship is in full swing.

Packages are flexible and can be tailored to meet the needs of your business.

Contact Details

If you require more information or would like to discuss anything listed please contact:

Peter ConstanceCEO - City Golf [email protected] 07 4636 9020

Sharon EarnshawMember Liaison Officer - City Golf Club [email protected] 4636 9010