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The Medium Is the Message by Patrick Vlaskovits @Pv Superpowered The Lean Startup Conference 2013 http://leanstartup.co/
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The Medium is the Message:The One Growth Hack to Rule Them All
Lean Startup Conference – December 2013Patrick Vlaskovits@Pv
Discoverer of Penicillin?
Innovative products don’t fit in existing channels.
Innovative products demand innovative context and mediums.
Brownie Wise, GrowthHacker
Lean Startup Experimentation
@Pv