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My take on the opportunities in marketing in 2011
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New Age Mantrasexploring opportunities in integrated marketing
Pradeep Kumar
this is the digital age!
tv industrial complex losing steam….
The ability to dictate what to see and when to see is now redundant. This is the age of consumer power
“Each day it gets easier for word to spread across the tribe – Seth Godin”
your early morning friend….
..has been replaced by his e-friend
streaming news on channel sites
want to buy books?
click & get books @ your desk
pay utility bills online
watch your favorite programs in your tv set
or watch them on YouTube
many mediums fighting for your mind space
many messages fighting for your attention
out in the streets
ads when you watch tv
ads when you search
ads on social networking
ads on YouTube
so how can you really stand out?
unless you are a purple cow
catch the beginning of the curve
2009: choice of the new generation
• Pepsi traditional Big Spenders
• Constantly looking @ Big Ticket Ad Opportunities
• Super Bowl Prime Spot
“Performance with Purpose” mission: our belief that our financial success — Performance — must go hand-in-hand with our social and environmental responsibilities — our Purpose. We call this “The Promise of PepsiCo,”
2010: a promise
belief about change
rallying the masses
Platforms available today
• 750 million Active Users – 3rd Largest Country in the World; After China and India (if FB was a country)
• Uses lists to Control Sharing of Information
• Integrates Skype Video Calling - One to One Only
• Many Brands have FB pages to help rally fans and create buzz
• Uses ‘Circle’ to control sharing of information
• Integrates with other Google Products; Gmail
• You can Huddle or Chat within a Circle
• Hangout offers Video Chat with Friends
