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MARKET RESEARCH

Market Research

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Page 1: Market Research

MARKET RESEARCH

Page 2: Market Research

DIY MAGAZINE• 105k Twitter followers• 137,253 Facebook likes• 19.1k Instagram followers• Tumblr account• Partnership with Beacons Festival – Beacons Metro x DIY• Distributed for free through record shops, music venues, bars, etc• Website - http://diymag.com/• Publishes all issues on issuu

• Digital and print formats

• Circulation of 40,000• First issue – April 2011• DIY record label

Page 3: Market Research

LOUD AND QUIET

‘Loud And Quiet is an independent, monthly music publication, printed the old fashioned way, physically and on news print, in London, England’

• 21.1k Twitter followers• 6856 Facebook likes • 641 Instagram followers• YouTube account • Soundcloud account• Publishes all issues on issuu

• Digital and print formats

• Distributed for free through record shops, music venues, bars, etc • Website - http://www.loudandquiet.com/• Founded in January 2005• Average circulation – 32,000• Loud and Quiet Records• Loud and Quiet Shows

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CRACK MAGAZINE

‘An independent platform for contemporary culture’• 46,884 Facebook likes• 15k Twitter followers• YouTube channel • 5712 Instagram followers• Branded merchandise • Distributed for free through Urban Outfitters • Publishes all issues on issuu

• Digital and print formats

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MUSIC & RIOTS MAGAZINE‘MUSIC&RIOTS Magazine is an independent monthly music publication, dedicated to bring the latest genre-pushing work from the most innovative

artists.Established in March of 2014, MUSIC&RIOTS Magazine is an independent

monthly music and culture publication, dedicated to exploring the boundaries of music, movies and other subjects that we find suitable. Our goal is to bring the

latest genre-pushing work from the most innovative artists directly to our readers, we have no boundaries, we speak what we want about who we want,

from the underground to the mainstream.You can read this month’s issue in our facebook page, our issuu, tumblr and media partners pages as well. You can flick through all of our previous issue

virtually too, free of charge. Our magazine is always free online and is available and optimized for iPad, tablet, PC and in your Phone.’

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MUSIC & RIOTS MAGAZINE• 3691 Facebook likes• 702 Twitter followers• 40 Instagram followers• Publishes all issues on issuu

• Print and digital format

Page 7: Market Research

CLASH MAGAZINE‘Clash Music is a dynamic independent media group with established platforms in both print and digital

media, with a diverse Live calendar that includes festivals, international music events and bespoke events organised for brands. The group encompasses Clash Magazine, ClashMusic.com and Clash Events’

• 48,764 Facebook likes• 55.6k Twitter followers• YouTube account• 5,593 Instagram followers• Founded 2004• Distributed monthly • Editor: Simon Harper • ‘The magazine won the Best New Magazine award in 2004 at the PPA Magazine Awards and has won

further awards in England and Scotland. Most notably, it won Magazine Of The Year at the 2011 Record Of The Day Awards’

• Magazine gained a new look in 2011

Page 8: Market Research

NME• New Musical Express (NME)• Distributed weekly • Founded 1949• Paid circulation 2015 – 15,000• Became free in 2015 due to poor continuing sales

• Broader coverage of film, games and fashion typical of independent music magazines

• Circulation of 300,000 as free magazine in 2015• NME Awards – voted for by readers• NME Tours• Sponsors stages at festivals such as Leeds and Reading• Published by Time Inc. UK

Page 9: Market Research

PUBLISHING COMPANIES• IPC Media (Time Inc)

• UK’s leading magazine publisher• Reaches almost 26m adults in the UK (‘Reaches almost half of all UK adults in print’ – taken from IPC media website) • Website reaches over 28 million global users every month

• Bauer Media• Own magazines such as Q and Kerrang• Europe’s largest privately owned publishing group• Over 300 magazines in 15 countries• Website, TV, and radio stations

• Development Hell• Owns magazines such as Mixmag• Cross media ownership – Development Hell Ltd acquired dontstayin.com – the world’s biggest clubbing social network • WORD is their biggest selling title with a circulation of around 34,280 per issue • Branded merchandise