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Communication masterplan for FCBC Youthnet Countdown 2011
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Creating the experience
Every year, YouthNet countdown parties are launch pads into a new year. Our mission is to
give our youths one big lift off into God’s orbit!
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How can this countdown be a climatic summation
and anticipation for 2011?
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Diving into the heart of our youths
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Young. Vibrant. Passionate
Hungry for God
God has enlarged our vision, our territory and our faith.
The past:
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But it is only the seed of what is to come. The Year of the Holy Spirit is an
anticipation of greater things to come
The future:
“But you will receive power when the Holy Spirit comes on you; and in all Judea and Samaria, and to the ends of the earth.” – Acts 1:8
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God is bigger than lifeHis celebrations should be too
The common thread:
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LIVE LARGE
Theme for youthnet countdown:
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LIVE LARGEIt is a spirit of boldness. A callout to live and serve God
with unprecedented obedience. It is a life lived worthy of God, giving God our utmost for His highest every time and
in everything we do. Youths living large recognizes the times. They are urgent to reach their generation. They
embrace the call to please God, live by faith. Each enters the season with a burning desire to make a difference.
The more they live large, the bigger they see God in their lives. The larger God is, the braver one becomes.
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LIVE LARGE
Strategic Pillars for youthnet 2011:“They devoted themselves to the apostles’ teaching and to fellowship, to the breaking of bread and to prayer. Everyone was filled with awe at the many
wonders and signs performed by the apostles. All the believers were together and had everything in common. They sold property and possessions to give to
anyone who had need. Every day they continued to meet together in the temple courts. They broke bread in their homes and ate together with glad and sincere
hearts, praising God and enjoying the favor of all the people. And the Lord added to their number daily those who were being saved.” – Acts 2:42-47
on fellowshipthe worship of God
the welcoming of people
on devotionthe word
on givingthe works
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Communication channels and objectives: delivering the right message at the right time and place:
LIVE LARGEPre-showpublicity
LIVE LARGEWatch night
service
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LIVE LARGE Pre-show publicity
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How do we bring “LIVE LARGE” alive?
Publicity contact strategy
LIVE LARGE “multiplication” video
LIVE LARGE “look at the floor” bulletin
LIVE LARGE quote floor stickers
(correlates with bulletin)
LIVE LARGE Post card giveaway
All media is unique in form and content but integrated in building a unified message of living large as the theme of the countdown
LIVE LARGE teasers stickers @ TCT
LIVE LARGE Daily facebook update
Before 25 Dec (teaser)
After 25 Dec (inform & engage)
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LIVE LARGE YouthNet CDP Bulletin insertobjective: direct youths to the stickers to the floor in a tongue and cheek way on that day & link to the countdown event.
To be updatedTODAY THE FLOOR TOMORROW THEIR HEARTSLIVE LARGETODAY, EVEN THE STONE FLOOR CRIES OUTLIVE LARGE
• All information are proprietary to owner and not to be amended or used in any manner without prior consent
LIVE LARGE Quote stickersobjective: quotes to express the meaning of living large
• Quotes from youths for youth collected from a call of entries on facebook
*White markings are crop marks for cutting. These stickers are clear vinyl stickers which will look like part of the floor and will easily remove. *FCBC YouthNet logo is not present on these stickers is because these stickers are meant to tease. Teasers stir curiosity which will create conversations among everyone to clarify, which is our objective in
creating buzz, even among the adults, more so that many are engaged in youth work out there. Having the logo will defuse that curiosity effect and lessen the buzz. Addressing the concern of confusion of whether this is a church wide or youth event, the video, bulletin and post cards provided that day will spot the FCBC YouthNet logo which will sufficiently clarify.
Example mock up
• All information are proprietary to owner and not to be amended or used in any manner without prior consent
Facebook call for quotes
LIVE LARGE quotes (examples)
• “Live large is the new live strong.”• “Life is too short not to live large for God”• “Do big things for God. Live large.”• “One with courage makes a majority. Live large”• “Live large on courage” • “Live large on love”• “Live large on faith”• “Live above your struggles. Live large”• “Praying for breakthroughs. Live large”• “Not being silent about God. Live large”• “Never give up. Never surrender. Live large”• “We are what we believe we are. Live large”• “Praying for family salvation is living large”• “Live larger than your exams”• “Turn on your faith engine. Live large”
LIFE IS TOO SHORTNOT TO LIVE LARGEFOR GOD
LIVE LARGE Quote stickers layoutmock up on selected youth concentrated aisles in EXPO Hall 10.
LIVE LARGE ON FAITH
LIVE ABOVEYOUR STRUGGLESLIVE LARGE
CHAIR
LIVE LARGE Quote stickers layout
x
xxx
x
xxx
x
xxx
x
xxxx
xxxxx
xxxxx
xxx
xx
xxx
xx
xxxxx
x x
x x
GATE
x
x
x
x
Position at “x” spots (total 104x)All stickers facing away from stage
Eg: LIFE IS TOO SHORTNOT TO LIVE LARGEFOR GOD
xx
xx x x x x
xx x x x x
x x x x
x
x
x
x14x
14x
x
x
x
x
I AM BENPLAYING OUT LOUD
LIVING LARGE FOR GOD
Version 1
LIVE LARGE POST CARD objective: showing different expressions of living large by putting a face to the theme allowing both teens and young adults to relate
I AM DANIELPREACHING OUT STRONGLIVING LARGE FOR GOD
Version 2
LIVE LARGE POST CARD
Version 3
I AM YOUNGREACHING OUT TO GODLIVING LARGE FOR GOD
LIVE LARGE POST CARD
LIVE LARGE POST CARD
Version 4 Version 5 Version 6
POST CARD : BACKobjective: remembering 2010
LIVE LARGE videoVIDEO objective: express living large through the power of multiplication in God’s equation.
Storyline:- Stone x God = dead giant- 5 loaves 2 fishes x God = happy tummies- Water x God = party!
- Mustard seed x God = sinking mountain- Crippled man x God = evangelist- You x God = ? - Know the answer at YouthNet Countown
•Video line up– 15 Dec : Live large announcement video on
various facebook pages– 25 Dec : Live large “multiplication” video at EXPO
(work in progress)
LIVE LARGE 2 weeks facebook strategyobjective: concurrent effort to engage youths with new content in the digital space to build anticipation and word of mouth
• 2 weeks before show (drive engagement & relevance)– Set up LIVE Large 2011 event on FCBC youthnet page & campus
rev– Set up polls eg. “what does live large means?” or vote for
persons you think live large?– Upload assets - publicity video, wallpapers and posters for teens– Live large quotes
• on both FCBC youthnet and teens xcite pages: a call for quotes of what living large means, and the most likes within 24hrs gets a prize. Call for quotes@ facebook during service announcement. Strategic value: refresh announcement, going beyond information through engagement
• Live large quotes on inspiring people’s pages: FCBC youthnet post on live large quotes relating to the person’s life, achievement or ministry (eg. Ps Eugene, Ps Rol, Daniel khong, zhou qi, guan han..etc). Strategic value: Tap on their followers and draw relevance and meaning to what live large is about.
• 1 week before show (drive reminder) – Post up a message: change your msn, twitter and facebook
profile picture to live large logo. Strategic value: Stay in youths’ consciousness and serves as a reminder to others.
– Countdown with a quote
LIVE LARGE 2 weeks facebook strategyexamples
eg: A quote for quotes initiativeeg: Teasers and new profile look
LIVE LARGE Teaser stickersobjective: elude to the theme and message
• Messages that works with the media eluding to the meaning of living large for God Location: TCT toilets, chairs, doors and stairs
• Strategic value: An unconventional idea that breaks the monotony and creates interest and “talk” among youths. Low cost and low wastage targeting high youth services
Teaser stickers
LIVE LARGE Teaser stickers
LIVE LARGE Teaser stickers
LIVE LARGE Teaser stickers
Pre-show publicity master timelineDATE/EVENT LOCATION PUBLICITY IC & ACTIONS
8 DecVideo approval Teaser lines review
TBA - Terry to clear video with Ps RolJosiah to have video adapted to TC & TCT screen sizeJosh to clear teaser lines with Jason
9 DecTeaser lines layoutLive large quotes review
- - Yanyi to layout teaser lines into stickersJosh to review live large quotes
10 DecJC Poly + campus campTeaser lines layout FA
TC Chapel MC games Announcement poster + MC
IC: TerryJosh to print stickers
11 DecTeens xcite serviceSaturday night service
TCT Announcement poster + MCTeaser stickers
IC: TerryVideo clear video by WednesdayYanyi to adapt live large quotes into layout
15 – 24 DecFacebook activation
Facebook Engagement posts and assets IC: Miki
15 DecLive large Zo cards layoutLive large quotes layout
- - Yanyi to pass both FA to terry for printing and distributionYanyi to layout live large quotes
21 DecLogistic BriefingLive large quotes FA
TC consolidation room - Josh to brief daniel and logistic team on pre-publicity and actual pre show logistic rundown
22 DecYouthNet Prayer meeting
TCT Teaser stickers Already in place
25 DecChurch serviceYouthNet gift exchange
EXPO HALL 10EXPO HALL 9
LIVE LARGE Multiplication video A5 BulletinLive large quotes on floor
Terry to ensure repeat instructions on videoTerry to ensure bulletin is ready for distributionJosh to ensure live large quotes are on floors before service
28 DecFacebook countdown
Facebook - Miki to post 3 Days countdown messages
LIVE LARGE Watch Night Service
All information are proprietary to owner and not to be amended or used in any manner without prior consent
Delivering the “LIVE LARGE” message
Program Segments:
Part1:WelcomeExperience the goodness of God
Part 2: WorshipExperience the greatness of God
Part 3: Word
Expect God
Part 4: Works
Exchange the natural for the supernatural
Part 1: WelcomeExperience the goodness of God
Balloon chandelier with photos
• A ceiling layered with balloons with strings just above head level. 10 – 15x A4 Photos of compelling key note events of YouthNet will be hung to create a floating photo montage.
• Ice-breaker - each balloon will also have an alphabet of “L.I.V.E.L.A.R.G.E” (or others?). Emcees lead game to form the word “live large”. (key in the letters later, can play a few words first)
• Location: Ceiling• Logistics: Helium, balloons, strings, 30x A4 photos• Manpower: 6x set up, 4hrs• Strategic value: Versatile item with multiple uses – decorative, commemorative and ice-breaking
A ceiling full of fascia pink balloons against the white light gives a reddish celebrative glow
LIVE LARGE POST IT WALL
• A post it montage saying “life is too short not to live large for God”. Balloons hung with thick marker pens are available, motivators encourage people to write their to do's for God in 2011.
• Location: consolidation room glass wall• Logistics: “live large” white post it to form message, yellow post its to cover the glass, pink post its for the “V” of “live”• Manpower: 6x set up, 4hrs approx. • Strategic value: Both impression and participation. Give youths participation and even without participation, the
message gives the sense that living large is about taking action.
L I F E I STOO SHO R T
N O TT O L I V EL A R G EF O RG O D
Visual effect Mock up of message
LIVE LARGE magazine cover
• Celebrities are not the only people gracing magazine covers. God says you are the star! Youthnet’s very own stylistic youth magazines• Location: consolidation room door• Logistics: 1x mock up wooden booth• Manpower: 2x to position and help people take photos• Strategic value: The directives of next year “year of holy spirit” can subtly communicated as cover headlines so that youths can keep
the photo as a reminder of next year’s perogatives. • Application: Emcees speech can encourage youths to keep the photos as a reminder of next year’s directions. The mock magazine
cover itself can be used as the bulletin cover of 1 wk Jan 2011 service or the cover for youth buzz as a reminder to youths to live large.
LIVE LARGESINGAPORE
most on fireChristian
The bible in
365
DAYS
TOP 10 Tips
on looking good for God
BEAT THE DEVIL
in 30 Days
Special feature: How to trust God? Interview with the
Holy Spirit
Be fruitfulThe guide to the fruits of the spirit
25 years of God’s
faithfulnessThe youth
story of FCBC
2011
Pre-show floor plan
Admin booth stairs
Consolidation room
stairs
Balloon ceiling
LIVE LARGE photo boothLIVE LARGE quote wall
POST IT W
ALL
LIVE LARGE quote wall
Part 2: WorshipExperience the greatness of God
A worship experience for a God like no other
• Worship team will be briefed on the theme and spirit, to deliver an experience that will connect worshipers to the greatness of God
Worship stage design
• Led Screen vignette: Live 2011 poster • Stage: Giant “GOD IS BIGGER THAN LIFE” words with floor light lit placed around each
band member to reinforce the worship experience- Logistics: 1x LIVE LARGE Styrofoam models, 9x spot lightings 1x large format tiff file- Manpower: 4x to set up & test, 1hr
Live 2011 poster on LED display
Waist height words interspersed between worship team gives a visual impact reinforcing the effect of worship
Worship stage floor plan (show confetti gun)
drums
Keyboards & guitars
GO
D I SL
AR
GE
LT
R
LED Screen displaying poster
H AN I F
E
LIGHT
LIGHT LIGHT LIGHTLIGHT
LIGHT
“YOUTHS LIVING LARGE video 1”youths in action in church
• Strategic value: the visual presentation reaffirms the role of ministry as the starting place to be equipped and serve
Part 1: To present 1st year/new leaders on videoPart 2: 200x Leaders (In family tree/BB & GB leaders) to collect appreciation gifts from Ps EJRL. (10 mins)
“YOUTHS LIVING LARGE video 2” youths in action in their domains
• Strategic value: the visual presentation will empower youths to continue to make a difference in their marketplace, beyond the walls of church
Youths made an impact in their marketplace/domains.
Play photo montage of YN members in their marketplace/domains, use words in montage to describe achievements of individuals.
Part 3: WordExpect God
Special message for 2011
• Application: Pair audience up with someone they don’t know and without any personal sharing, write a New Year blessing for the other person on the Year of Holy Spirit sticker. This activity will require audience to exercise the Holy Spirit in order to think of a word of blessing.
A word on the Holy Spirit
Year in review video
• Application: Video to be 6 minutes long including 20 sec countdown at the end.
Photo and video of collective youthnet experience
Part 4: WorksExchange the natural for the supernatural
5 Loaves and 2 Fishes – the divine exchange
Strategic value: embed in youths the principle of living a lifestyle of giving of ourselves to God for the things of God
Application: •To screen FCBC YouthNet Facebook page showing numerous thanksgiving pictures taken during crowd warmers segment.•The thanksgivings of 2010 will encourage us to believe that God has a greater plan in store for 2011 as we seek a deeper relationship with the Holy Spirit – If you think that 2010 was great, expect greater things from God in 2011. •Anchoring pastor to invite youths to take out the 2011 aspiration envelope and write their aspirations on the envelope.•Drawing parallel to the sacrifice Jesus made for our sins – “The Greatest Exchange”, encourage youths to commit one area of their lives (time, one hour a day/ one day a month/ one week a year, money, ministry, talents, abilities etc) to God in 2011.•To close, youths to put mock cheque into the envelope and come forward and drop into Xbox (The box of exchange to expect great experiences for God in 2011)•Worship band to play in the background throughout this segment and during altar invitation, worship leader to sing a suitable song.•Anchoring pastor to close with a rededication prayer and one praise song at the end. Worship leader to dismiss crowd.
LIVE LARGE FOR GOD BY GIVING GOD THE SMALL THINGS
Encore
LIVE LARGE FOR GOD BY GIVING GOD THE SMALL THINGS
- To play YouthNet overseas members well-wishing videos as crowd disperse. (5 mins max)- Emcees to officially announce end of event and combined service on Sunday morning.
Actual-show production master timelineDATE/EVENT LOCATION IC & ACTIONS
17 DecConfirmation of props suppliers•3D words (on stage, on panels)•Magazine cover photo booth •Post it pads•Floor stickers•Balloons + strings + helium
- Josh to approve
17– 22 DecOrdering & Production of props
- Daniel to ensure props are ordered and produced.Delivery: 22 Dec, TCT joy hall
21 DecLogistic Briefing for IC & team
TCT consolidation room Josh to brief daniel and logistic team on pre-publicity and actual pre show logistic rundown
28 DecDelivery of all propsLogistic final check
TCT Daniel and josh to do final logistic items and manpower check. Brief worship team on words placement
31 Dec (AM)Logistic prep-Waiting area-Worship stage-toilets
TCT Daniel and josh to produce props
Cue time table
• To be updated