How effective is the combination of your main product and ancillary texts?

Print Advert• The print advert is similar to the documentary because the pile of things surrounding the person is reminiscent of the pile of things that build up during the stop motion title sequence. • The title of the documentary as well as the strap line and time and date is very clear on the advert and it is attractive as the red banners behind the text draw the eye towards the time and date. •The pile of things in the advert also hint towards the type of things the documentary entails and the mood of the documentary, which is relatively up beat. •I think I would change the picture for the poster if I was to do it again as I think it is too cluttered and detracts the audience’s eye from the Channel 4 logo.

Radio Advert• The radio advert takes a lot of things from the documentary.• The vox pops used in the advert are the same as those used in the opening of

the documentary. This means that people will recognise the documentary from hearing the radio advert.

• The voice over for the radio ad is the same voice as the voice over in the documentary, this again anchors meaning.

• The music featured in the radio advert is also the same music that is featured in the documentary.

• The music is upbeat and lively, which makes the documentary sound appealing, especially to our target audience. The music is also catchy and recognisable so people will recognise the documentary from the radio advert’s song.

• I think the radio advert carries the same amount of useful information as the print advert and also carries the same themes of it being upbeat and young yet informative.

• http://www.youtube.com/watch?v=sF9SOldHgQQ&feature=player_embedded

Documentary

• The documentary’s vox pops and music matches the music and vox pops in the radio advert which is upbeat and lively. The documentary starts off like this then becomes more in-depth but still appeals to young adults.

• Similarly, the stop motion title sequence looks very similar to the pile of things in the picture on the print advert.

• Both the print ad and radio ad have many things that are featured in the documentary itself which anchors meaning and makes the documentary recognisable.