Halal Learning and Planning

For U

nive

rsiti

es, H

igh

Scho

ols,

Pris

ons,

H

ospi

tals

, Airl

ines

, and

mor

e!

Agenda

Our Aims What is Halal? The Global Halal Market The Muslim American Consumer A Portrait of UIC Muslims* Working with Food Vendor: By Phase Taking a Step Forward Appendix

Halal Advocates of America What Issues to look out for…

*Non-Statistical Data

Our Aims

Crea

ting

‘the

per

fect

stor

m’ f

or a

Hal

al P

rogr

am To provide reasonable avenues of Halal consumption on site

To establish further transparency with executive management and 3rd parties regarding Muslim Halal interests

To help carve a more unified and concrete ‘Halal Program’

To educate the Muslim and Non-Muslim consumer about the dimensions of Halal

What is Halal?

Wha

t we

unde

rsta

nd a

nd a

ccep

t as

Hal

al is

pur

e an

d w

hole

som

e fo

r us

to c

onsu

me

thro

ugh

Qur

an a

nd P

roph

etic

Scrip

ture

What We all Accept as Halal

Hand Slaughtered by a Muslim

God’s name recited audibly

Appropriate vessels cut

Quality Processing & Distribution

The 1,400 year old sign Halal inscribe

Universally recognised as the symbol of Halal

Handled with gentleness

The Global Halal Market

The

Hal

al p

rogr

am w

ill h

ave

a fa

r-re

achi

ng

posi

tive

impa

ct

Addressing the Muslim Market: Can You Afford Not To? By: A.T. Kearney Inc., Strategic Management Consulting, Washington D.C.

“Many of the companies that have been most successful in reaching Muslim consumers have performed best in the food and beverage industry”

“…Since the Muslims are the fastest growing consumer segment in the world, any company that is not considering how to serve them is missing a significant opportunity…”

“By developing appropriate strategies, companies in both the food production and retail sectors are reaping benefits from appealing to this fast growing market”

“The potential impact on the value chain of applying Muslim principles strictly is immense”

The Muslim American Consumer I

The

Pote

ntial

of t

he U

nite

d St

ates

Hal

al M

arke

t is

onl

y be

com

ing

appr

ecia

ted

According to a Wayne State University report in 2007: 6 to 8 million Muslims nationwide have a combined spending power

of USD $170 Billion annually

The average US Muslims annual income is 25% higher than the national average

60% of US Muslims are under 40

70% of US Muslims over 25 have a college education, compared to national average of 26%

30% of Muslim Americans are converts to Islam and includes whites, blacks, Hispanics, and Asians

Over 70% of US Muslims believe that they are ignored in advertising and marketing campaigns, twice the national average

The Muslim American Consumer II

The

Uni

ted

Stat

es M

uslim

Con

sum

er T

rend

is

Chan

ging

Dra

mati

cally

A Portrait of Muslims on Campus (SAMPLE)

The

Mus

lim st

uden

t pop

ulati

on a

t the

U

nive

rsity

of X

is a

siza

ble

num

ber.

Over 900+ Muslim base Undergraduate Students Graduate Faculty

Comprised of various cultural and racial backgrounds

High percentage of Muslims eat outside due to in-campus limits

Associated with religion and non-religion based organizations : Muslim Student Association Pakistan Student Organization Muslim Student Action Network Muslim Women’s Association Arab American Association of Engineers and Architects And others…

And more !

Working with Vendor (Sample)

Hav

ing

Tran

spar

ency

is th

e Ke

y to

Suc

cess Research Halal suppliers

alongside vendor who fulfills universal Halal criteria and catering

Conduct surveys of Muslim student body on types of ways Halal can be incorporated on campus

American vs. Traditional

Packaged vs. Fresh

Understand Muslim marketing channels

Select suitable supplier(s) based on best compliancy standards and reasonable price

Exhibit transparency with vendor and supplier contract details

Secure quality control around processed Halal, distribution, transportation, and storage categories

Create a Halal pilot program, if necessary, and measure progress

Continue to survey various groups and members on quality and variety at this stage

Gather demand/ supply and financial results from outlets who applied Halal pilot program

Officially launch and market Halal products to the whole student body

Establish joint alliances with other organizations inclined to Halal

Promote programs to help introduce student body to the Halal opportunity

Continue Quality and Variety surveys

Full Launch Phase

Initiate Vendor review process against possible suppliers

Review universal Halal compliancy with an independent auditing body (Halal Advocates)

Present sample dishes or products for ‘taste testing’

Have student bodies judge on quality and variety

*Pilot PhaseSourcing PhaseSampling PhaseResearch Phase

*If necessary

Taking a Step Forward

Esta

blis

h co

llabo

ratio

n at

eac

h pr

oces

s le

vel a

nd

prod

uce

actio

n ite

ms,

if p

ossi

ble

Working Session: What’s Next?

Thank You For Your Time!

Hal

al A

dvoc

ates

of A

mer

ica

Appendix

What issues to look out for…

The

Hal

al b

rand

is o

ne o

f the

mos

t abu

sed

bran

ds in

the

wor

ld to

day

due

to it

s m

arke

t po

tenti

al

Machine Slaughtered Chicken

Allah’s (God) name not being said

Non Muslim Slaughter Men

Questionable Slaughter and Stunning Methods

Cross Contamination in Processingand Distribution Facilities

Store-Level Abuse of Halal Products and its mishandling, mixing, etc.

The Halal Advocates of America

An in

depe

nden

t org

aniza

tion

repr

esen

ting

the

inte

rest

of t

he M

uslim

com

mun

ity fo

r pur

e H

alal

An independent organisation for educating and raising awareness of Halal ethical guidelines and market potential amongst consumers and businesses in America

Driven by knowledgeable and experienced community leaders and members from coast to coast

Supported by various consumer support channels across several regions and organized by local advocacy chapters

The largest independent body of Halal activists in America