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Widen wins bigat 2014 Horizon Interactive Awards
The marketing and creative world is filled with challenges, so when good things happen you’ve got to let them be known.
The Horizon Interactive Awards recognizes organizations for excellence in interactive and creative media. Widen is proud to be recognized in five different categories this year, and for earning the status of a distinguished team.
Digitalassetmanagement.com is the educational arm of widen.com. The site educates organizations about the concepts and best practices behind digital asset management (DAM). Digitalassetmanagement.com is completely responsive in design and structure. Because most people in the education phase are seeking information while on the go, the site was optimized for mobile viewing first and desktop viewing second.
1: Responsive/mobile website design
DAM education website
www.digitalassetmanagement.com
This video is a spoof on the AT&T "Two Things at Once" video. It's intended to create a buzz about Digital Asset Management (DAM) by interviewing kids about the basic concepts of DAM. The kids’ commentary shows viewers that DAM doesn't have to be complicated. The video is a funny and light-hearted approach to marketing a complex software service.
2: Viral video
What DAM means to kids
What DAM means to kids videowww.youtube.com/watch?v=QPKO4BrcsaU
The e-newsletter is one of Widen's key customer touch points. Each issue is sent via email to customers and select prospects. The content focuses on our brand position, incentives for customers, highlights about our employees, and the latest features and functionality from our Digital Asset Management software. The experience is centralized on a single page with additional information linked for easy access.
3: Email newsletter
Quarterly e-newsletter
Widen e-newsletter
This video was intended to create a buzz about Digital Asset Management. Our employees are showcased having fun together as they discuss the different types of metadata fields available in Digital Asset Management systems (DAM). By marrying metadata to personality traits, we're able to emotionalize a complex subject and show the lighter side of DAM. We published the video across all our social channels and utilized it in blog posts and an email series to spread the word and get people sharing it with others.
4: Viral video
What kind of metadata field?
What kind of metadata would you be videowww.youtube.com/watch?v=tx_j9Kv5R8s
Widen's B2B website is where we market our software service, the Media Collective, and promote Digital Asset Management. The primary goal of the website is to educate prospects looking for a Digital Asset Management system while reinforcing our position of powering the content that builds your brand. The secondary goal of the website is lead generation and conversion.
5: Corporate and B2B website design
Widen corporate website
www.widen.com
Contact Widen:[email protected]
Follow us:www.widen.comwww.widen.com/blogTwitter.com/WidenEnterpriseLinkedin.com/company/Widen-EnterprisesYouTube.com/user/WidenDotCom
About Widen Widen is a marketing technology company that powers the content that builds your brand. Leveraging cloud-based resources, Widen delivers configurable, scalable software services that provide marketers an easy way to capture, organize, share, and analyze their content.
Organizations of all sizes trust Widen to streamline their workflows and connect their content. With Widen, customers like LG, Roche, Trek, Cornell University, New Orleans Tourism Marketing, The Atlanta Falcons, Red Gold Tomatoes, Electrolux, and Yankee Candle have a window into their digital assets and can easily deploy them from a central command center.
