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WHY UKRAINE? Brian Borack Chief Operating Officer

Why Ukraine? by Brian Borack, COO

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Page 1: Why Ukraine? by Brian Borack, COO

WHY UKRAINE?

Brian Borack Chief Operating Officer

Page 2: Why Ukraine? by Brian Borack, COO

Topics

1. Decision making process

2. Key success factors

3. Lessons learned

Page 3: Why Ukraine? by Brian Borack, COO
Page 4: Why Ukraine? by Brian Borack, COO

LvivZhytomyr

Fastov

Great Grandfather

Grandfather

Father

Great Grandmother

Grandmother

Father

Grandfather

Mother

Page 5: Why Ukraine? by Brian Borack, COO
Page 6: Why Ukraine? by Brian Borack, COO

** ***

Issue – Diversification & Talent

Development Centers (2010) – US, UK, Israel and India

Page 7: Why Ukraine? by Brian Borack, COO

Industry Research on Outsourcing Gartner Forrester And more…

Known Vendors Top Outsourcing companies

Industry Friends and Family Industry Friends and Family

Steps to Build Criteria for Where to Go

Page 8: Why Ukraine? by Brian Borack, COO

Top 10 Decision Criteria from Gartner

*Gartner Research Oct. 2010 Offshore Services Analysis

LanguageGovernment SupportLabor PoolInfrastructureEducational SystemCost

Political and Economic Environment

Cultural CompatibilityGlobal and Legal MaturityData and Intellectual Property Security and Privacy

Page 9: Why Ukraine? by Brian Borack, COO

And Then I Added More…

Travel Accessibility (VISA)TimezoneMarket (Sales Opportunity)Attrition RatesSalary InflationExperience in the RegionReferences

Page 10: Why Ukraine? by Brian Borack, COO

Now Where to Go – Top 4 Finalists

Eastern EuropeAsiaSouth AmericaUS On-Shore….

Page 11: Why Ukraine? by Brian Borack, COO

Decision Criteria and RankingsArgentina China Russia Ukraine

Gartner Criteria Ratings Weight Raw Weighted Raw Weighted Raw Weighted Raw WeightedLanguage 3 3 9 3 9 3 9 4 12Government support 1 3 3 7 7 3 3 1 1Labor pool 5 3 15 5 25 5 25 4 20Infrastructure 1 3 3 7 7 3 3 1 1Educational system 3 3 9 5 15 5 15 5 15Cost 5 5 25 5 25 3 15 5 25Political and economic environment 1 3 3 7 7 1 1 1 1Cultural compatibility 3 5 15 5 15 5 15 3 9Global and legal maturity 3 3 9 3 9 3 9 3 9Data and intellectual property security and privacy 3 1 3 1 3 3 9 1 3Total Gartner Score 32 94 48 122 34 104 28 96

Additional Criteria Travel Accessability 1 5 5 1 1 3 3 5 5Timezone 3 7 21 1 3 5 15 5 15Market (Sales Opportunity) 3 3 9 7 21 3 9 3 9Attrition Rates 3 5 15 3 9 5 15 7 21Salary Inflation 3 3 9 3 9 3 9 5 15Experience in Region 3 3 9 1 3 1 3 10 30References 3 3 9 3 9 5 15 10 30Total Score 29 77 19 55 25 69 45 125

Total Score 61 171 67 177 59 173 73 221

Rankings 3 3 2 2 4 4 1 1

Page 12: Why Ukraine? by Brian Borack, COO

And the Winner….

China Almost Won!

1. Talent2. Cost3. Education System4. Language5. References6. Attrition7. Timezone8. Experience9. Ease of Travel

Page 13: Why Ukraine? by Brian Borack, COO

Final Validation

Business Risks (2010) Threat Level Future Indicator Political Stability High Improving Economic High Improving Infrastructure Medium Improving Business and Regulatory Environment High Improving Corruption High Continued Labor Low Continued Security – Terrorism Low Continued Security – Crime Medium Continued Future Environment Medium Improving

References3rd Party Risk Validation

Page 14: Why Ukraine? by Brian Borack, COO

Final Decision – Partnership or Captive?

Risk Mitigation Strategy with Partner Model

IP Assignment Compliance/Ethics Policy Information Security

Policy Code Reviews

10 Criteria for Contract

Multi-year Contract Defined Cost Increases Termination Clause SLAs with Penalties

Page 15: Why Ukraine? by Brian Borack, COO

Key Success Factors

Client Centric Communication Ownership

Page 16: Why Ukraine? by Brian Borack, COO

What is Client Centric?

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Page 17: Why Ukraine? by Brian Borack, COO

Before…

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What is Communication?

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Page 20: Why Ukraine? by Brian Borack, COO

Before…

Page 21: Why Ukraine? by Brian Borack, COO

Now…

Page 22: Why Ukraine? by Brian Borack, COO

What is Ownership?

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Page 23: Why Ukraine? by Brian Borack, COO

Before…

Page 24: Why Ukraine? by Brian Borack, COO

Now…

Page 25: Why Ukraine? by Brian Borack, COO

#1 Lesson Learned

All About Expectations

Page 26: Why Ukraine? by Brian Borack, COO

Problem: I want to see my coffee

Requirements for Solution:

1. Must hold hot coffee2. Maximum amount of coffee to be visible3. Must sit on my desk

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How Did the Story End?

Hundreds in ~ 3 years

Driving Strategic Projects

High Client Satisfaction

Page 30: Why Ukraine? by Brian Borack, COO
Page 31: Why Ukraine? by Brian Borack, COO

Thank you

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