How to Create the Perfect Landing Page for Your Offer

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Outline

1. How to create your offer

2. Identifying your audience

3. Create the perfect Landing Page for your goal

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What is an offer?

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Quick Tip

“Make your marketing message as long as it needs to be but as short as you can”

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Elements Of An Offer That Converts: Copywriting

Load your offer’s text with benefits that are important to them.

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Elements Of An Offer That Converts: Psychology

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Elements Of An Offer That Converts: Proof

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Why should I use a Landing Page to present my offer?

Removes distractions

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Why am I using a Landing Page to present my offer?

Landing Page creates a synergy that can help you enjoy a higher conversion rate.

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#2 Identify your audience

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Identifying your audience

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Identifying your audience

1. Who Makes up Your Current Following?

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2. What Makes Your Product or Service Unique?

Identifying your audience

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3. You can refine your audience/product to fit your

marketing needs

Identifying your audience

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4. How Does Your Product Fit Into Your Target's Lifestyle?

Direct Follow-up

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#3Creating the offer’s

landing page

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Many offers = different Landing Pages

How do I put together my offer and my audience into one Landing Page?

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Ebook Landing Page

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Ebook Landing Page

“Remember that an image is easier to quickly digest”

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Ebook Landing Page

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Ebook Landing Page

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Webinar Landing Page

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Webinar Landing Page

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Webinar Landing Page

This is pretty obvious, but don’t forget to mention the date and time of your webinar.

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Webinar Landing Page

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Coming Soon Landing Page

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Coming Soon Landing Page

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Coming Soon Landing Page

“The only thing your lead capture form should collect at this point is their email address.”

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Click Through Landing Page

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Click Through Landing Page

Its purpose is to warm up visitors to your unique value proposition before sending them deeper into the marketing funnel

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Click Through Landing Page

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Click Through Landing Page

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Portfolio Landing Page

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Portfolio Landing Page

“Talk about what you’ve actually accomplished for companies.”

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Portfolio Landing Page

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E-Commerce Landing Page

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E-Commerce Landing Page

Your product images will be the differentiating element so don’t do it in a rush and take the necessary time.

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E-Commerce Landing Page

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Free Trial Landing Pages

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Free Trial Landing Pages

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Free Trial Landing PagesFree Trial Landing Pages

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Free Trial Landing Pages

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Free Trial Landing Pages

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Questions?

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Krishna Shastry, CEO & Co-Founder at Lander

Thanks!

Want to build high converting Landing Pages? Visit landerapp.com

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