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the World’s most feature-rich hotel CRS

Vertical Booking CRS Overview 2017

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the World’s most feature-rich hotel CRS

Today’s hotelier operates in a dynamic market, with changing consumer behaviour in both traditional and new source markets.

Your hotel digital presence should be optimised to maximise online bookings from all channels, in particular, your direct booking engine.

At Vertical Booking we listen to our hotel customers and study techniques from leading online booking sites.

The result is the world’s most feature-rich hotel CRS platform.

We focus on delivering the very best hotel booking solutions, so you can focus on delivering the Art of Hospitality.

A complete hotel booking platform for both independent hotels and multi-property brands.

Every step of the guest booking journey from search to look and book, optimised

for greater booking conversion.

So much more than you’d expect from a hotel CRS platform.

Booking Engine

CRO Digital Gift Cards

Channel Manager Meta-search

Corporate MangementGDS Management Group Agreement

Upsell Tools

Spa BookerRate Intelligence Price Comparison

Speed Wins. Conversion is King.

Your booking engine needs to be fast, responsive and optimised to convert ‘lookers to bookers’.

Every booking enquiry is an opportunity to build trust, communicate value and smoothly move the customer through the booking process.

Vertical Booking has developed advanced up-sell and booking conversion techniques such as persuasive messaging, secret deals, alternate availability search, OTA price comparisons and much, much more.

Take a look for yourself.

Booking Engine

SmartTheme

For Business hotelsSimple, fast, with complete information.

AdvancedTheme

For Leisure hotels Highlights packages and offers.

VillasTheme

For Residences, Villas and Hotels.Highlights rooms or apartment.

PremiumTheme

The most up-to-date, complete, intuitive and dynamic version.

Flexible Dates

Make the guest booking flow as smooth as possible by offering alternative dates if there is no availability on the initial availability search.

User-defined # of nights to include in alternate availability search.

Can be an automatic alternate date display or guest initiated.

Advanced Upselling Tools

Online travel agents improve booking conversion with notifications and alerts to drive a sense of urgency – why don’t you?

Messages can be used at different points of the online booking.

Room Type, Rate, Hotel and Booking Summary messages can be triggered based on the guest booking request.

Define with stay date or booking date parameters for specific booking messages.

Advanced Upselling Tools

Persuasive Messages

With a reservation recovery strategy, the booking engine prompts customers who are about to abandon the reservation process with a pop-up message to try and reel them back in.

These messages are fully customisable.

The module can include a request form that is automatically sent to the CRO.

Advanced Upselling Tools

Reservation Recovery Strategy

Increase occupancy and drive more revenue with targeted offers based on booking length of stay for all or selected room types or rate plans.

Flexible date triggers by day of week to increase occupancy and revenue on shoulder dates.

Offers can be pre-defined for specific stay dates, or reservation.

Advanced Upselling Tools

Alternative Offers

Secret deals are an effective way to entice guests to register for additional benefits or preferential pricing during the booking process.

Your strategic pricing offers can be protected behind the Secret Deals function.

Convert more direct business and give your guests a feeling of exclusivity, with access to these ‘member only’ offers.

Advanced Upselling Tools

Secret Deals

Messages claiming that customers always get the best price on the website are effective, but the Window on Travel Portals tool actually shows the customer the prices of the same room on the main portals in real time, further convincing them that there is no need to shop around to see if they can find a better offer.

The hotel reputation score from those channels can also be displayed to provide further reassurance of the hotel product.

Book direct.

Advanced Upselling Tools

Window on Travel Portals

High-performance Connectivity.

Not all online channels operate the same way and they are constantly evolving.

We support every piece of functionality each channel offers, so you spend less time inside extranets and more time making smarter business decisions.

Pooled inventory, allotments, auto re-mapping, commission reconciliation, stop-sell limits and close-out business rules are just a few advanced features.

Don’t settle for anything less.

ChannelManager

Maintain pooled inventory or channel allotments

One platform. More bookings.

Vertical Booking GDS connects you to a lucrative network of more than 500,000 travel agencies who book corporate and leisure travel on a daily basis.

No need to maintain another system. Use your existing hotel product details such as room types, rates and booking policies for next-gen seamless GDS distribution.

Apply your revenue and distribution strategy consistently across all booking channels, including corporate negotiated rates and group RFP opportunities.

Grab every booking opportunity.

GDS

Increased revenue. Added Convenience.

Ensure your spa menu and services can be booked online at any time of the day, from anywhere in the world.

Maximise every sales opportunity for your spa facilities, including integrated gift card sales and redemption.

Real-time availability means spa guests can book and confirm their preferred service based on available service times and eliminates overbooking.

Another way to delight your guests.

SpaBooker

Better Pricing Intelligence

In a competitive hotel market, pricing intelligence gives you the insight to support your online revenue strategy.

Ensure an ‘apples-to-apples’ comparison by measuring the corresponding rate product from each hotel competitor, such as flexible or non-flexible rates.

Multiple lengths of stay and pricing for single versus double occupancy can be defined for regularly scheduled rate checks, or on-demand.

Gain a competitive edge.

RateChecker

Benchmark your pricing against your competitor hotels either real-time or via scheduled reporting.

Measure multiple lengths of stay, different room types and rate policies such as advance purchase rates or unrestricted rates.

With Rate Checker, you can define your pricing policy more intelligently, with data to support those decisions.

Rate Checker

The more you tell, the more you sell.

For a single property or large multi-seat call centers, the CRO module is designed to streamline telephone-based sales enquiries for your hotel.

Full quotation management system supports automatic quote expiration and integrated guest confirmation from e-mail directly into Vertical Booking.

Productivity reporting and flexible upsell or discount functionality to support your professional telephone sales strategy.

Step up your telesales game.

CRO

Destination Management System

A booking platform for Destinations or Travel Portals (OTA) featuring advanced booking rules such as discounts by length of stay and family policies.

Support for room only bookings or dynamic packages derived from local or external providers.

ncludes a B2B sales channel for travel agent booking support, including sales contract management. Telephone sales and quotation management via the integrated CRO.Boost your destination bookings.

DMS

2 People - 0 Children

An Emerging Marketplace

In the world of online search, even the giant Google now offers an Ad program specifically for hotel search.

This category of search is known as Hotel Meta-search and includes many players, such as TripAdvisor, KAYAK, Skyscanner and Trivago.

Manage your online campaigns across all Hotel Meta-search channels within the Vertical Booking platform.

Extend your reach.

Meta-Search

VERTICAL BOOKING USA CORPORATION22115 NW Imbrie Street, NBR 326Hillsboro, OR 97124 Ph. +1 503 343 [email protected]

VERTICAL BOOKING UK LIMITED80 The GreenhouseMediaCityUK, Manchester M502EQPh. +44 (0)161713 [email protected]

VERTICAL BOOKING FRANCE18, rue Pasquier 75008 Paris, France Ph. +33 1 47 69 18 55 [email protected]

VERTICAL BOOKING ITALYA.E.C. Advertising and Electronic Commerce srlPiazza Pontida, 7 24122 Bergamo (Italy) Ph. +39 035 232366 [email protected]

www.verticalbooking.com