Utilizing the Internet

Utilizing The InternetBy Justin O’Neill

Objectives

Business DriversService + Software AutomationDesign: Interface + ExperienceFeatures, Addons, & Specialty PagesProject Life CycleNext Steps?

1.)2.)3.)4.)5.)6.)

Business DriversKeywords (Graph) Keywords (Breakdown) Competitors Advertising Current Status

205 “PEO” related keyword phrases searched producing13,970 searches (in Texas/ per month)


205 “PEO” related keyword phrases (view full list)


Page 3 Page 4


Page 5 Page 6


139 “PEO” Texas Competitors (view full list)


85 “PEO” Texas Competitors found on map

(page 1)(page 2)


“PEO Company” “Professional Employer Organization” “Staff Leasing Company”

Competitors advertising on Google in Texas


164 Referrals (from other websites) 76 Organic (keyword search results)

256 visits to “SETXpayroll.com” since 01/06/2012

9 Direct (typing “SETXpayroll.com”) 7 Social Media (from Facebook)

Service + Software Automation

VS

Humans VS. Computers Time Management Client Automation Software Tools

Humans make errorsHumans cost continuous moneyHumans require 100% time and managment to operateHumans cost more dollars each year as your business growsHumans maHumans make expanding difficult

Software doesn’t make errorsSoftware is lower costSoftware requires 25% time andmanagement to operateSoftware saves more dollars each year as your business growsSoftwaSoftware makes expanding easier

Client (fax in) PEO (input) PEO (check work) PEO (process)

Service + Software AutomationHumans VS. Computers Time Management Client Automation Software Tools

Fax 100%

Phone 100%

Email 100%

Software 25%

Client (calls in) PEO (input)

Save Time + Money by automating processes with software

====

PEO (check work) PEO (process)

Client (emails in) PEO (input) PEO (check work) PEO (process)

Client (input) PEO (check work) PEO (process)


Web-BasedSoftware

In-HouseSoftware

Optional web-based input for clients by website loginManagers easily approve dataReduces mistakes from human errorEditable by Client and/or PEOOptimized for Mobile + Tablet makesfor ease of use while on the gofor ease of use while on the go

Less paper work, more efficiencyLess faxes, phone calls, and emailsfrom clientsSaves time + money up to75%Service + Software Automation for maximum performance and growth

Web-Based tools for automation


IFTTT empowers you with creative control over the products and apps you love by lettingyou make connections between them. There are two types : Do Recipes and IF Recipes.

(the options are limitless)

Design: Interface + ExperienceVisual Story Telling Parrallax Design Googles Guidelines Corporate Image

Studies have shown that most website visitors will read 6 to 7 lines before they lose interest. It’s important to “capture” the audiences attention immediately with visual imagery that tells a storyand leads the user where you want them to be.

Every great story consists of 4 elements:

1.) Main Character2.) Ambition3.) Problem4.) Resolution

Business OwnerSuccessCosts, Fines, PenaltiesR & P Employer Solutions

ELEMENTS R & P

Reading without words...


The visual effect of scrolling that uses different background image movement speeds to create the illusion of depth. This creates an impressive visual effect that allows for countless creative applications for online storytelling.

Wow viewers with page depth and animationTake a story-telling approach to guide visitors through the siteMake page visits last longer by encouraging visitors to scroll through the entire pageProvoke curiosityDiDirect visitors to calls to actionRe-enforce website credibility with innovative interactive viewing

Parrallax Design Examples


Material design is a comprehensive guide for visual, motion, and interaction design across platforms and devices (Mobile, Tablet, and Desktop).

Material Design: By Google


Example 1

The overall image of the business in the minds of customers, investors, and employees.The Company “Look”


Example 2

The overall image of the business in the minds of customers, investors, and employees.The Company “Look”

Features, Addons, & Specialty PagesWebsite Map

Project Life CycleJANUARY

JANUARY

FEBRUARY

MARCH

APRIL

MAY

JUNE

JUNE

JULY

AUGUST

SEPTEMBER

OCTOBER

NOVEMBER

DECEMBER

J JANUARY

FEBRUARY

MARCH

APRIL

Project Timeline Project Workflow

MilestoneResearchDesignDevelopment

LearningAdvertisingBrandingSEO/ Expansion

Idea

Q1 - 2015

Start

Site Launch

New Clients

U.S. Expansion

Q2 - 2015 Q3 - 2015 Q4 - 2015 Q1 - 2016

Project Life CycleProject Timeline Project Workflow

1 Month 1 Month 3 - 4 Months

• Keywords• Competitors• Status/ Analytics• Best Practices• Site Map• Timeline• • Workflow

• Visual Story Telling• Google Guidelines• Mobile, Tablet, Desktop Design

• Website• Parrallax Design• Google Guidelines• Mobile, Tablet, Desktop Coding

• Feedback• Give Contents• Review

• Payroll Calculator• Live Support


• CYMA Integration• Software Demo• Mobile, Tablet, Desktop Coding

• Browser Testing• Site Performance• Affiliate Tracking Software• Site Launch

• Buy Software• Review• Approve

• CYMA Contact• CYMA Portal Q/A• Feedback• Review

• Feedback• Review

• Initial Meeting• Feedback• Q/A

RESEARCH DESIGN DEVELOPMENT DEVELOPMENT DEVELOPMENT DEVELOPMENT

DEV

ELOPE

RCLIEN

T

Project Life CycleProject Timeline Project Workflow

2 Weeks 2 Weeks 1 Month On going process...

• Teach how the Software works

• Referrals• Search Engine• Social Media• Manage Keywords• Manage Cost• Review Analytics

• Universal “Look”• Logo• Business Cards• Brochures• Envelopes• Custom Email• Comme• Commercial• Etc...


• Site Performance• Organic Search• Backlinks• Page Rank• Site Rank• Analytics

• Review Analytics• Plan for expansion?

• Search Engine Optimization for Texas

• Search Engine Optimization for United States

• Manage Growth• Prepare for Growth• Client leads from Quote Form• Client leads from Live Chat/ Support• Client leads from Software Demo• Manage Affiliate• Manage Affiliate Tracking Software

• Salesmen learn Live Chat/ Support• Salesmen learn/sale Software Demo• Payroll learn CYMA Web Portal• Management learn• Management learn Affiliate Tracking• Team learns Automation Software

LEARNING ADVERTISING BRANDING SEO EXPANSION EXPANSION

DEV

ELOPE

RCLIEN

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Next Steps?