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Unlocking digital opportunity in Southeast AsiaPuja PramudyaTechnology Director @ Radya Labs Teknkologi
Agenda
5
The Experience
Start your business. Start now01Lesson Learned
Our own experience regarding digitalCreative business02
Looking forward03What can we do next
2013Build 1st Product : AppsterizeWe target public figure & musician. 5
People
End of 2015 Build 2nd Product : TaptopickNo customers yet. No revenue. No $$$ for Appsterize. 19 People
2016Focus on customer needs Add more features. Listen to customers
Now Maintain 2 Products + ProjectsStart to generate cash. Good stuffs. 25 People
14
Indonesia TodayAn infographic
83 Millions250 MillionTotal Population Internet Users
69 MillionsFacebooks users
281 MillionsActive mobile subscription
15
Mobile is HugeTake A Close Look
281, 963, 665Active Mobile Broadbans Subcriptions
32%Mobile Broadbands Subscription of Total population
52 MillionsActive Social Media Users using Mobile Device
21%Penetration of Mobile Social
The ChallengeTake Great Steps
18
01 02 03 04
Solve Problem Build Product
The “A” Team Business Model
• With automatic customer service, a company, reduce 40 customer service people into just 10
#2 Customer Service
30
Minimum Viable ProductThe version of the new product which allows a team to collect the maximum amount of validated learning about customers with the least effort
• Pembelian bersama suatu jenis produk dengan harga miring (group buying)
• Cth : tiket nonton AADC akan dihargai 10.000 rupiah jika ada 200 orang yang ‘berjanji’ akan membelinya
Idea : Group buying
• Memesan ojek tanpa perlu ke pangkalan ojek
• Cth : Dari kantor mau ke ProCode, mau naik ojek, kudu jalan ke Pinggir jalan gede
Idea : Reservasi Ojek
• Smoke testing with landing page• Paper prototype• Video demo• BUILD WITH SOFTWARE YOU KNOW +
MANUAL WORK
Techniques
• Aquisitions: Users downloading your app• Activation: Users enjoying their first
‘happy’ interaction. • Retention: Users coming back to use your
app.• Revenue: Users completing an action so
your able to monetise.• Referral: Users recommending your app.
Men lie, women lie, Numbers don’t
• A user who download app, opens it and click at least one button
• Session length of more than 10 seconds
Acquisitions
• Minimum threshold of engagement• A user who created an account• User who clicked X times within your app• User who has a session time of more than 60 seconds
Activation
• How many times a user opened up the app per month
• How many times they opened app AND requested a taxi
Retention
MetricsStage Conversion Goals NotesActivation User receives
confirmed driverMeasured, but not used a measure of success
Acquisition User launches app, either taps any button/session time > 10 seconds
‘higher bar’ version of acquisition
Activation User creates an account
A user who shown interest in becoming passenger
Activation User adds credit-card details
A user who shown real interest in becoming a passanger
Activation User request a taxi Hailo still has to provide user with a driver
MetricsStage Conversion Goals NotesActivation User receives
confirmed driverHailo job’s done, it’s up to the driver
Activation User gets into a taxi As good as revenue (but not just yet)
Revenue User completed ride & pays
The holy grail moment
• Gaming• E-commerce/marketplace• Advertising• Software-as-a-Service• Enterprise
5 business models that work
• It’s a small club ~ 43 companies• It takes 7 years• Experience matters ~ 34 years old• CEO stay for the long haul• Education
Remember …