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For a trend to be valuable, it must give you first mover advantage. Learn from the experts how to sift through the internet chatter and identify the trends that make a difference to your business – or to your client’s – before the other guys do. Every professional armed with the right tools has the potential to be a trendspotter. Don’t sit in the passenger seat – when a trend is declared in the mainstream (social) media, it has already spiked. Take the drivers seat to be ahead of the curve – and become a thought-leader through trendspotting.
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