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TRANSFORMING YOUR BUSINESS WITH FAST DATA – FIVE USE CASE EXAMPLES

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OUR SPEAKERS

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Dheeraj RemellaDir. of Solutions Architecture, VoltDB

Peter VescusoCMO, VoltDB

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DATA-FICATION OF LIFE"Smartness can be embedded everywhere," said Professor Sangiovanni-Vincentelli, EE/CS at University of California at Berkeley. "The entire environment is going to be full of sensors of all kinds. Chemical sensors, cameras and microphones of all types and shapes. Sensors will check the quality of the air and temperatures. Microphones around your environment will listen to you giving commands.“

The 10 Trillion Device World

Computerworld, September 2015

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FAST = ADVANTAGE

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IN THE FUTURE….

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All businesses will compete on their ability to make decisions “in the moment” using Fast Data.

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Big Data

“Perishable insights can have exponentially more value than after-the-fact traditional historical analytics.”

Mike Gualtieri, Principal Analyst, Forrester Research

Fast Data

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WHAT’S NEW HERE?

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Analytics Action

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TRANSFORM YOUR BUSINESS TO FAST

• Fast is different than Big

• VoltDB is the industry’s only purpose-built architecture for fast data

• VoltDB has helped hundreds of developers build fast data apps

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TRANSFORM YOUR BUSINESS TO FAST

Use Cases

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Interactive personalized, customer engagementPrecision resource counting and billing

Real-time policy enforcementOperations and manufacturing

IoT sensor data processing

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VOLTDB: DESIGNED BY DATABASE ‘SUPER FRIENDS’• Fast Data Technology

• In-Memory operational DB + Data Pipeline• Scale-out architecture, SQL + Java

• Designed by database ‘super friends’• Mike Stonebraker, MIT, 2014 Turing Award Winner• Dan Abadi, Yale• Sam Madden, MIT• Andy Pavlo, CMU• Stan Zdonik, Brown University

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DATA FLOWS

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Pipeline Data Lake

Ingest

Real Time Analytics

Export

Using Real Time Data

Request/ Response

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COUNTING / BALANCE KEEPING

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• High rate of ingestion• Rapidly changing data• Materialized Views• Real-time Group By counts and sums

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COUNTING / BALANCE KEEPING

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• “Last Dollar” problem• Accuracy is important:• For billing• To decide the right action

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AIRPUSH

• Pay for placement, bill for clicks• Correlate clicks to ad budgets• Ad campaign balance tracking• Cost of overshooting budget:

• Lost revenue• Opportunity cost• Bidding cost (would have been a lower bid)

• Real-time analytics to support budget optimization• Reduced infrastructure costs

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MaxCDN

• Content delivery network (CDN)• Real-time analytics of content delivery

• Over 32 TB of daily web server log data• 300K log records per second

• Accurate billing• Custom bulk-loading to batch records by partition• Procedures load a batch of hundreds of records• Ad-Hoc SQL queries• Reduced infrastructure costs

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SESSIONIZATION / CORRELATION

• Sessions consist of segments or events • Can arrive out of order• While ingesting each event:

• Query to correlate with previous events in session• Process when session is complete

• Known “last” event arrives• Check for a complete set

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Events Sessions

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Business model: convert from free to fee• They needed to select a database that could

• Give consistent single figure millisecond response times for complex transactions

• Maintain in near real time potentially hundreds of transactionally consistent metrics for a user

• This is vital in the online game industry• Games change on a weekly basis to sustain growth• Massive numbers of players, creating billions of

data points• Real-time in game interaction to catch the player at

exactly the right point17

DELTADNA

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EVENT DETECTION

• Filtered events• Aggregate events crossing

thresholds• Calendar events within range• Geo-spatial entry or exit events

• Patterns of events• A then B• A then B then 3 or more C’s• Threshold exceeded then 2 or

more D’s• Complexity leads to a Rules Engine

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Raw Events Business Events

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PERSONALIZATION

• Personalized experiences• Fast retrieval and intelligent use of

user data• Segment• Preferences• History• Recommendations

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REAL-TIME EVENT DECISIONINGPLATFORM

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Deliver the best interaction

aligned to each

individual customer in

real-time to drive customer

engagement & maximise

business results

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• Ingest Mobile Phone usage events in real-time• Detect marketing opportunity events

• First time use of a feature• Plan usage thresholds: 50%, 75%, 90%, 95%, 100%• Time left, or time since activation, first use, etc.

• Personalize offers by segment and history• Pre-paid phones = much more customer

engagement• Measure success rate of offers• A/B testing

Emagine results show the power of real-time to be

1.5 to 2.5 times greater

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REAL-TIME CALCULATIONS

• Similar to Counting:• High rate of ingestion• Rapidly changing data• Materialized Views• Group By counts and

sums• Real-time• Accurate

• More complex calculations• Not just aggregation• Stored procedures

retrieve history to calculate and update values

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MAJOR FINANCIAL CUSTOMER• National Best Bid and Offer (NBBO)

• The lowest available ask price and highest available bid price across all markets

• Upsert a table with the latest prices for each stock from each market, then query to find the best prices

• Volume-weighted average price (VWAP)• SUM(price*quantity)/SUM(quantity)

• Time-weighted average price (TWAP)• SUM(price*seconds at that price)/(elapsed seconds since market opened)

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BARCLAYS• Real-time Slippage

• Comparing trades & executions to the market• Not getting the best available price• Incurring market impact costs

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MAJOR FINANCIAL CUSTOMER

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FAST DATA: A WIDE VARIETY OF USE CASESMobile• Subscriber engagement,

personalization• User session Management• OSS/BSS – policy, billing, routing

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Financial Services• Risk management (portfolio,

trading)• Fraud detection• Compliance (BB&O)• Customer engagement

Media and Entertainment• Personalization• Digital advertising• Content delivery• Gaming

IoT/Sensors• Smart Energy• Connected Home• Patient monitoring

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WHY POWER YOUR FAST DATA APPS WITH VOLTDB?

Faster

Simpler Better

Faster• tps, response latency

Simpler• Fraction of components and coding vs

alternatives• Easier to test, maintain and support

Better• Correct results• Lower overall system risk• Higher availability and reliability

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RESOURCES

Fast Data and the New Enterprise Data Architecture:http://learn.voltdb.com/EBookFastData.html

Download VoltDB:www.voltdb.com/download

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