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“Yourfeedbacktotheteammemberwaspoorbecause:
Itdidnotfocusonanypositiveactionsanditdidn’tuseanyexamples“
Test it in your environment
Old System
New Approaches
http://engineering.lonelyplanet.com/2012/12/09/a-history-of-web-performance-lonely-planet/
OpinionSurveys:“Ifyoubuildittheywillcome”
58%ofreaderssaidtheywouldvisitmoreiftherewasmoretopic-focusedcontent
‘The site breaks all so-called “usability rules”. It’s user-friendly for normal people, not for internet fanatics.’Jacob Neilsen
Challenging our Assumptions
Previous “De-facto” Policy:It’s OK to assume users will care as much about the site navigation and content as we do
New belief:Users aren’t hunting for specific content as much as they are foraging for interesting things right in front of them.
Challenging Assumptions: Most recent content is always better
Hour of the Day
Clic
ks p
er H
eadl
ine
per
Thou
sand
Hou
rly V
isito
rs
7 Tips for Agile Value Delivery
1. Start with Purpose2. Show Don’t Tell3. Culture starts with your behaviour4. Negotiate: agree smaller steps to build trust5. Make progress with imperfect tools6. Create an environment where it’s safe to
challenge assumptions7. Give people the tools to measure achievement
of purpose
Thanks!Bookstoread• TheSkilledFacilitator&Skilled
FacilitatorWorkbookbyRogerSchwarz
• DiscussingtheUndiscussable byBillNoonan
• FlawedAdviceandtheManagementTrapbyChrisArgyris
• GettingMorebyStuartDiamond• DifficultConversationsbyStone,
Patton&Heen
Contactme:
twitter.com/benjaminm