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© Agile Ethos. Do Not Reproduce 1
The Worst Mistakes Product Owners Make Through Their Agile Journey
Darian Rashid
732-213-8522
© Agile Ethos. Do Not Reproduce 2
1. Not understanding the actual problem
2. Untestable/ambiguous requirements
3. Not understanding the Customer’s priority
4. Ignoring much needed time for spikes
5. Little authority to make decisions
6. Prefer/Prioritize content over bugs
7. No “Devil’s Cut”
8. Overcommitting the team
9. Ignoring performance
10. Not understanding the team’s
culture/communication style
© Agile Ethos. Do Not Reproduce 3
1. Not (or Mis-) Understanding the
Actual CUSTOMERS’ Problem(s)
© Agile Ethos. Do Not Reproduce 4
Intimately Understand Your Customers’ Largest Problems
• “We need a web store!!”
• “No. We need an order tracking system. People don’t need to place
orders nor do they need any type of product data display.”
© Agile Ethos. Do Not Reproduce 5
2. Untestable/Ambiguous Requirements
Conventional Measurable
Create Adult Customer Profile with Preferred Phone as Home Phone
1.Launch the eCustomer Application
2.Click on ‘or register’ link
GIVEN I am at the Home pageWHEN I click on the “Register Now” LinkTHEN I will be taken to the Register screenAND I will see the following:
3.Enter the following Mandatory Details:(a) enter the valid Home phone number(b)Preferred Phone: Home(c)Preferred Contact Method: Email(d)Enter the other details given in the default demographics section of test case initialization table
GIVEN I am on the Register page
WHEN I enter the following:
THEN I will be taken to the Contact Information ScreenAND I should see the following
Title First Name Middle Name Last Name … Answer
(blank) (blank) (blank) (blank) … (blank)
Compare left and right
First Name Middle Name Last Name … Answer
Miss Bethany Smith … 9021
First Name Middle Name Last Name … Answer
Miss Bethany Smith … 9021What should I see when I click on
this link? How do I know which page I’m taken to? How do I know
that data loaded that page correctly. If this page isn’t right,
the rest of the test cannot proceed.
What other details? Which details are valid details? Which are invalid?
Each cell is a test case. The number of output values to check against
will depend on the test case.
© Agile Ethos. Do Not Reproduce 7
3a. Not Understanding the CUSTOMERS’
© Agile Ethos. Do Not Reproduce 8
3b. Everything is Priority 1
© Agile Ethos. Do Not Reproduce 9
4. Ignoring Much Needed Time for “Spikes”
© Agile Ethos. Do Not Reproduce 10
Innovation is Iterative and Needs Time for Learning
© Agile Ethos. Do Not Reproduce 11
5. Little Authority to Make Decisions
© Agile Ethos. Do Not Reproduce 12
6. Prefer/Prioritize Content Over Bugs
© Agile Ethos. Do Not Reproduce 13
Managed and Unmanaged Technical Debt
10/3
0/20
13
5/7/
2013
11/1
2/20
12
5/18
/201
2
11/2
4/20
11
6/1/
2011
12/7
/201
0
6/14
/201
0
12/1
8/20
09
6/25
/200
9
1/1/
2009
200
150
100
50
0
Date
# o
f Fi
eld
Issu
es
Open Sev 9 Field Issues
Open Sev 5 Field Issues
Open Sev 1 Field Issues
Variable
Open Field Issues 1-1-2009 - 10-31-2013
Pre-transformation With WIP Cap WIP
Cap
no
longer
in
effect
WIP
Cap
in
effect
again
© Agile Ethos. Do Not Reproduce 14
7. No
© Agile Ethos. Do Not Reproduce 15
8. Overcommitting the Team
© Agile Ethos. Do Not Reproduce 169. Ignoring Performance
© Agile Ethos. Do Not Reproduce 17
10. Not Understanding the Team’s Culture/Communication Style
© Agile Ethos. Do Not Reproduce 18
