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Use this title slide only with an image Public SAP Global Service & Support May 2015 The Next Generation of SAP MaxAttention Simplify to Innovate

The next generation of SAP MaxAttention

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SAP Global Service & SupportMay 2015

The Next Generation of SAP MaxAttentionSimplify to Innovate

2© 2015 SAP SE or an SAP affiliate company. All rights reserved.

“SAP MaxAttention

will drive the engagementswith our most strategic customers

at global scale.

Gerd Oswald        Rob Enslin       Helen Arnold–

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 3Public

Removing Business Complexity

PAST TODAY (2015)

INNOVATIONSERVICES

SOFTWARE

HARDWARE

For all services to provide a new end-to-end industry business solution for new business outcomes – powered by SAP HANA

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 4Public

Industry Trends and New Technologies Drive Corporate Growth

New technologies not only fuel growth,they also bring new challenges…

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 5Public

SAP MaxAttention Addresses Challenges as Well as Opportunities

OUR COMMITMENTSAP MaxAttention provides the end-to-end solution

to rapidly deliver business outcomes and support new business models in new business networks.

★ We adapt our solution to fit your business model changes

★ We leverage cloud as the accelerator

★ We realize value that links technology to business outcome

★ We are the end-to-end solution provider

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 6Public

A New Platform for Accelerated Business Innovation and Differentiation

One system for different customer business needs

BUSINESS INNOVATIONBUSINESS INNOVATION

BUSINESS DIFFERENTIATION

BUSINESS STANDARD

★ ★ ★

★ ★

DEVELOPIN

G

NEW IDEAS

WITH YOU

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 7Public

(Industry 4.0, IoT, Digital Transformation, Networked Economy, etc.)

CO-ENGINEER what’s missing with SAP MaxAttention

Focus on Business Outcomes by Co-Engineering with SAP MaxAttention

Solutions for business innovation and differentiation are powered by

the SAP HANA Platform

BUSINESS INNOVATION

BUSINESS DIFFERENTIATION

Val

ue M

anag

emen

t App

roac

h

Agi

le a

nd F

ast D

eplo

ymen

ts

Re-

defin

ed E

ngag

emen

t Mod

elPortalMobile Fiori

Cloud IntegrationPI/PO SAP Gateway Cloud Connector

SAP HANA

Extensions AribaS/4 HANA ......S/4 HANA BW

HANA Cloud Platform

PaaS

Software Cloud

SaaS

On-premise or HEC

Private

Industry Solutions

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 8Public

Enhanced Engagement Model to Support Your Transformation Goals

Capture desired business outcomes and jointly establishtransformation strategy (Value Based Innovation Roadmap)

Continuously engaging for success with thenext generation of SAP MaxAttention

Agile and Fast Deployments -Identify a model company to

start from

ICC

OCC

MCC

Partners

New Business ModelsNew Business

Networks

New ideas:

Lines of Business

Industries

Existing Landscape

Discover and Accelerate Innovation Deliver and Realize Value

Business Innovation

Business Differentiation

Business Standard

… powered by SAP HANA

In the Cloud…

Value Based Innovation Roadmap – From Business Strategy to Realized Value

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 9Public

Deliver Input based on value management

Build

Cloud Delivery

Optim-ize

Development

Edu-cation

Custom Dev.

Agree business objectives

Deliver Input based on value management

Build

Cloud Delivery

Optim-ize

Development

Edu-cation

Custom Dev.

Innovation projects linked to business

objectivesDeliver Input based on value management

Build

Cloud Delivery

Optim-ize

Development

Edu-cation

Custom Dev.

Value Based Innovation Roadmap

An aligned value-based innovation roadmap tied to your business objectives and outcomes

Your success based on value management and strong governance

Measured consistently and constantly during delivery

Innovation roadmap (incl. value drivers

and financial KPIs) and strong outcome-based

governance model

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 10Public

Agile and Fast Deployments – Big Picture First

Model Office

• New business models

• Target business operating model

Mock-Ups

• Workspaces of the future

• For each persona in the business network

Realization without blueprint documentation on paperand based on model solution

Software Solution Big Picture

1. Functions across the system landscape –what is the master system for each function

2. End-to-end business process documentation

*) e.g. SAP Solution Manager / Workforce Performance Builder

Document Delta Requirements

Model Company Scope Documentation*

Model CompanyScope 3.0 Build

Model CompanyScope 2.0 Build

Model Company Scope 1.0 Build

Sandbox for Requirements Validation

Validation Workshops

Validation Workshops

Validation Workshopson Model Company Assets (Process, WPB, System)

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 11Public

For SAP MaxAttention all of SAP & Eco-System is the Virtual Team

6-monthly new “Release” with

tangible benefits (KPI measured)

for LoBs

OPERATIONS CONTROL CENTER

★ End User Efficiency

★ Implement “Always Connected and 100% Integrated Enterprise”

★ Simplify System Landscape

INNOVATION CONTROL CENTER

★ Support New Business Models

★ (Co-) Manage Innovation within Innovation Budget

★ Prototyping and Piloting with LoBs

★ Industry Models

PARTNERS OF CHOICE

★ Organization Business Process Design

★ Project Management (PMO)

★ Key User / End User Education

★ Legacy System Interface

Value ChainOptimizatio

n

Orchestration andIntegration Validation

MISSION CONTROL CENTER

★ Ensure implementing to operate best

★ Risk mitigation during the project

★ Aligned with Value Advisory Center

★ Integrated with SAP Development

© 2015 SAP SE or an SAP affiliate company. All rights reserved. 12Public

Simplify & Innovate with the Next Generation of SAP MaxAttentionY

OU

R B

EN

EF

ITS ★ Accelerate Time-to-Value

Leverage latest SAP innovations faster

★ Reduce Service-to-Software Ratio

Only implement what’s necessary

★ Reduce Total Cost of Operations

To meet efficiency needs and engineeringskills constraints

★ Ideate with Design Thinking

Solve problems and unlock potential

★ Co-Engineer with SAP

Translate creative ideas intonew business models

★ Re-Platform to Simplify

Build on the sustainable platform

★ Ensure Business Continuity

24x7 schedule in a globalized world

★ Derive Value Every Day

Maximize the value of your investment

YourEnd-to-End

Solution

Your InnovativeIdeas and New

Business Models

SAP HANAand

SAP S/4HANA

SAPMaxAttention

Support

Development

Consulting

Education

Custom Development

Etc.+ UNMATCHED EXPERTISE FROM SAP:

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© 2015 SAP SE or an SAP affiliate company. All rights reserved.

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In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.