The Analytic Trifecta: Abstraction, the Cloud, and Visualization

Enterprise-caliber Cloud BI

THE ANALYTIC TRIFECTA:

July 16, 2014

ABSTRACTION, THE CLOUD, AND VISUALIZATION

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WEBINAR NOTES

Please send questionsusing the online interface

Attendees muted upon entry

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Lindy RyanResearch Director, Data Discovery & Visualization Radiant Advisors

Lisa De Nero

Director, Life Sciences Solutions Birst

FEATURED SPEAKERS

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AGENDA

1. Analytic Trifecta Key Considerations

2. Resolution to the Analytic Trifecta

© Copyright 2014 Radiant Advisors. All Rights Reserved v1.10.000

ANALYTIC TRIFECTAKEY CONSIDERATIONS

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Birst Webinar --- Life Sciences

July 16, 2014 | 10am PT

Lindy Ryan | Research Director, Data Discovery & Visualization

@lindy_ryan [email protected]


TODAY’S LIFE SCIENCES COMPANIESAnalytic Trifecta

Life sciences

companies are

becoming even more

data-driven, and are

challenged by a lack of

integration agility, slow

time to insight, a bevy

of compliance and

regulatory challenges,

and nonstop change

and growth.

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LIFE SCI INFORMATION CHALLENGESAnalytic Trifecta

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Integration

Challenge

Management

Challenge

Discovery

Challenge


THE INTEGRATION CHALLENGEInformation Challenges in Life Sciences

• Reliable and speedy

access

• Standards-based data

• Options to publish data

• Ability to transform data

• Reusability of data views

• Agility to respond to

change

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THE MANAGEMENT CHALLENGEInformation Challenges in Life Sciences

• Sharing consistent data

• Managed access rights

• Enterprise governance

program

• Implementation-capable

technology

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THE DISCOVERY CHALLENGEInformation Challenges in Life Sciences

• Balance discovery vs. IT

• Self-sufficient discovery

• Control proliferation

• Scalable solution

• Analytics and

visualization

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SOLUTIONS TO CHALLENGESAnalytic Trifecta

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Choosing

Abstraction

Centralizing

Context

Visual

Self-Service


CHOOSING ABSTRACTIONKey Considerations for Analytic Solutions

• Support decision-making

• Reduce silos

• Embed context to data

• Overcome incompatibilities

• Provide flexibility

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CENTRALIZING CONTEXT IN THE CLOUD

Key Considerations for Analytic Solutions

• Scalable and affordable

• Centralize context

• Foster collaboration

• Agile

• Abstraction closer to data

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SELF-SERVICE VISUALIZATIONKey Considerations for Analytic Solutions

• Visually and iteratively

discover

• Meaningful collaboration

• Highly-interactive

• Less IT-dependence

• Requires semantic layer

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DEMOCRATIZE THROUGH INTEGRATIONSelected Use Case

GlaxoSmithKline

used text analytics to mine

parenting websites

to analyze sentiment and

reconsider how

it communicates

information to consumers.

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THE CLOUD AS A RESEARCH ENABLERSelected Use Case

Eli Lilly

launched a 64-machine

cluster

in the cloud to circumvent

“spiky utilization”

and achieve significant

time and cost

savings.

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VISUALIZING FOR RESEARCHSelected Use Case

Project:EVO

is a collaboration between

Pfizer and Akili Interactive

Labs to to measure

cognitive differences to

identify

early warning signs of

Alzheimer's disease.

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SUMMARYAnalytic Trifecta

• Choose abstraction

• Embed context through semantic layer

• Leverage cloud technologies

• Enable business users

radiantadvisors.com/key-considerations-for-

analytic-solutions-for-life-sciences/

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THANK YOU!

For more informationwww.RadiantAdvisors.com

Twitter: @RadiantAdvisors #ModernBI #RediscoveringBI

RSS: feed://radiantadvisors.com/feed/

Email: [email protected]

LinkedIn: www.linkedin.com/company/radiant-advisors

RediscoveringBI: www.radiantadvisors.com/rediscoveringbi

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Enterprise-caliber Cloud BI

INTRODUCING BIRST TO RESOLVE THE ANALYTIC TRIFECTA

July 16, 2014

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• Data Governed by a unified semantic layer• Unification of Data – Multiple data sources• True Ad-Hoc with logical boundaries

HOW THE BIRST TECHNOLOGY PLATFORM CAN FULFILL LIFE SCIENCES’ 21ST CENTURY BI NEEDS

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WHO IS BIRST

• Enterprise-Caliber BI Platform – born in the cloud

• 10,000+ organizations rely on Birst across all verticals

• Founded by Siebel Analytics veterans, OBIEE

• 80+ Strategic Partners

“ No. 1 in product functionality and customer (that is, product quality,

no problems with software, support) and sales experience.”

2014 Business Intelligence and Analytics Magic Quadrant

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BUSINESS INTELLIGENCE IS HARD BECAUSE BUSINESS IS COMPLEX

• The part you see—dashboards, charts, etc.— is eye candy. The easy part.

• It’s the collection, combination, integration, de/coding, transcribing and cleansing of organizational data into a usable format that is hard.

• Doing so on a repeated basis, over time is harder.

• Business rules rarely allow you to just “add-up” data.

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Data Governance

Inconsistent siloed results, lacking security and validation

THE DICHOTOMY…

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BIRST AUTOMATES THE DATA WAREHOUSE COMPLEXITY - MADE AGILE AND SIMPLE

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Get Data(Connect to Source

Applications)

Automated Data WarehouseAutomated Data Model

Intelligent caching /routingLogical Layer

Arrange Data(De-normalize Data)

Make data analytic-ready(Create Dimensional

Model)

Give data business meaning

(Create Business Model)

Answer business

questions(Visualize Analytics)

AUTOMATED MODELING AND DWHSPEEDS DEPLOYMENT AND DEVELOPMENT CYCLES

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Get dataConnect to

Source Applications

Arrange dataDe-

normalize Data

Answer business questions

Visualize analytics

Make data analytic-

readyCreate

dimensional model


Create business model

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Automated Data Warehousing AND Automated Data Modeling

Intelligent caching /routingLogical Layer

Get dataConnect to

Source Applications

Arrange dataDe-

normalize Data

Answer business questions

Visualize analytics

Make data analytic-

readyCreate

dimensional model


Create business model

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ANALYTICS NEEDS VARY

Financial Advisor

Product Manager

VP ofSupply Chain

Why do we spend so much time arguing over who has the “right” number?

Distribute a report looking exactly this way

every morning to thousands of clients

I want to track performance in a

specially designed dashboard

Sales Ops Manager

Can I ask some ad-hoc “business” questions –

without touching the dirty data?

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TOOLS FOR EVERY USE CASE

Pixel PerfectEnterprise Reporting

Distributed InteractiveDashboards

Visual Data Discoveryand Exploration

PredictiveRecommendations

Rich Analytic Design Mobile Analytics

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Automated Data

Management

Automated Historical &

Analytic Data Store

LogicalLayer

Smart AnalyticEngine

Enterprise Reporting

ENTERPRISE CALIBER CLOUD BIONE LOGICAL MODEL IN ONE LOGIN

Interactive Dashboards

Visual Discovery

Design Studio

Mobile Analytics

Predictive Analytics

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Business

• Top 15 Global Life Sciences Company

Challenges• Include digital marketing for better

engagement with HCPs and Patients• Global BI at business speed for sales &

marketing • Flexibility in sales rep count across product

launches• Disparate data sources lack “conformed

dimensions”• Lack of One Version of the Truth – current

solution has multiple instances and inconsistencies

OPTIMIZED LIFE SCIENCES SALES

WebSources

Results• Agility to include multiple, new data sources• Better, targeted messaging to HCPs• Self-sufficient “specialist”, managers,

executives• Cloud solution < 6 weeks to deploy• Increased New Patient Starts 10%Why Birst ?• Flexibility, agility• No hardware investment• Business user friendly – NO training• Pre-packaged offering lacked flexibility, too

heavy• Full stack in one code base – 1 skill set; 1

solution• One global solution – unified version of the

truth

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BIRST LIFE SCIENCES ANALYTICSSales and Marketing Analysis

• New Rx and Total Rx• Call reach and frequency• Percent to goal• Top prescribers and top decliners• Pending patients• Market share• % sales target achieved vs. % budget spent

Patient Analysis • Patient profile and demographics• Target individuals and demographics

Digital Marketing Analysis • How Can I reach my target?• Once the audience is identified, analyze insights to broaden scope of campaigns• What is the optimal mix while maintaining regulatory compliance?

Product Analysis • Treatment outcome• Patient historical trend

Supply Chain Analysis • Shelf time• Inventory in retail and pharmacy

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DEMO

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LEARN MORE• Download 2014 WOC Report

– Birst.com/wisdom2014

• Join us for a Live Demo

– Every Tues and Thurs @ 11:00 am PT/2:00 pm ET

– birst.com/livedemo

• Contact us

– [email protected]

– (866) 940-1496 (or +1 415-766-4800)

mailto:[email protected]

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THANKS

Software

The Analytic Trifecta: Abstraction, the Cloud, and Visualization