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THE 10 MS RULE: GETTING TO ‘YES’ WITH FAST DATA & HADOOP

Bruce Reading - CEO VoltDB

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HOW FAST IS FAST?

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300 ms

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120 ms

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10 ms

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FAST = ADVANTAGE

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Source: Openet 2014 survey of 87 mobile operators

“Real-time” contextual offers =

offer uptake rates 75% data revenues by 15%.”

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DATA-FICATION OF LIFE

"Smartness can be embedded everywhere," said

Professor Sangiovanni-Vincentelli, EE/CS at

University of California at Berkeley.

"The entire environment is going to be full of sensors

of all kinds. Chemical sensors, cameras and

microphones of all types and shapes. Sensors will

check the quality of the air and temperatures.

Microphones around your environment will listen to

you giving commands.“

The 10 Trillion Device World

Computerworld, September 2015

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VALUE OF DATA DECREASES WITH TIME

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Value

Time

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Agree 35%

Strongly agree 32%

Completely agree 24%

Somewhat agree 7%

Do not agree 2%

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91% of organizations believethat real-time streaming analysis will improve their business

AGREEMENT WITH STATEMENT(% of Total Respondents; n=153)

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And improving the customerexperience is the most popularreason for real-time analytics

(% of Total Respondents; n=153)

Enhance CX

Improve efficiency of ops or network

Gain competitive advantage

Increase employee productivity

Process sensor data from Internet of Things apps

Rank 1 Rank 2 Rank 3 Rank 4 Rank 5

26 21 21 16 16

23 29 21 17 10

19 27 21 16 17

17 16 20 29 18

14 8 18 21 39

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FAST BIG

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WHAT’S REQUIRED?

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“Translytics” - Transactions + analytics in the same database

HTAP – hybrid transaction and analytic processing “Enables applications to analyze ‘live’ data as it is created and updated by transaction-processing functions

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Context, Awareness

Real-time Interaction

+

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Emily

Discover and insight in the stream- Per person, per event

Make a Decision Based on State- balance, approval, location, trigger….

Analytics + Transactions

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STREAMING ANALYTICS + TRANSACTIONS

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STREAMING ANALYTICS + TRANSACTIONS

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Batch/Iterative Analytics

Data at Rest

• Statistical correlations

• Multi-dimensional analysis

• Predictive analytics

Emily

Analytics + Transactions

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DIY DISTRIBUTED DATA INFRASTRUCTURE?

How to ensure data consistency, accuracy?

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Build distributed data

infrastructure

or

Create & build apps that generate

business value?

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All businesses will compete on their ability to personalize customer experiences in real time.

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VOLTDB SUPERHEROES

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Behzad PirvaliPerformance Architect

MaxCDN uses 1/10th compute resources of alternate solutions.

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Dan KhasisChief Technology Officer

“Achieved a previously impossible level of budget management accuracy”

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Srikonth MarkondaChief Technology Officer

Real-Time Event Decisioning

• 3 ms system response time• 253% increase in offer purchases

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WE DIG VOLTDB SUPER HEROES

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• Simpler, Efficient

• Disruptive, Differentiating

• More Performant, More Profitable• Accurate!

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PRECISION VS.

APPROXIMATION

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Fast Data is the future,

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And it’s happening now.

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THANK YOU

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