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Taking It To The Top: !How to Speak Digital with

the Board of Directors !

The views expressed in this presentation are those of the presenter, and not necessarily those of Apigee Corporation or the presenter’s employer.

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Agenda

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1 Introductions

2 Then vs Now: How has Board Thinking Evolved?

3 Leading Digital: Who’s in Charge?

4 Measuring Business Value

5 Investing in Digital

6 Silver Bullet

7 Questions

©2016 Apigee. All Rights Reserved.

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Chris Hewertson @chrishewertson

Patrice Slupowski @slupowski @Telefonica

Shekhar Kulkarni

Then vs Now: How has Board Thinking Evolved?

5 ©2016 Apigee. All Rights Reserved.

Leading Digital: Who’s in Charge?

Measuring Business Value

7 ©2016 Apigee. All Rights Reserved.

Investing in Digital

8 ©2016 Apigee. All Rights Reserved.

The Silver Bullet

9 ©2016 Apigee. All Rights Reserved.

Questions

10 ©2016 Apigee. All Rights Reserved.

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Chris Hewertson @chrishewertson

Patrice Slupowski @slupowski @Telefonica

Shekhar Kulkarni

Thank you