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VorfhrenderPrsentationsnotizenhttp://www.marketsandmarkets.com/PressReleases/web-content-management.asp
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VorfhrenderPrsentationsnotizenhttps://www.blackducksoftware.com/future-of-open-source
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VorfhrenderPrsentationsnotizenhttp://www.cmo.com/articles/2015/3/23/mind-blowing-stats-digital-transformation.html
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Consistent DataAggregated from multiple sources
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Consistent DataAggregated from multiple sources
Erp
Crm
Commerce
Social
APIs
Third party
Media Assets
Business Data
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Consistent DataAggregated from multiple sources
Products
DigitalAssets
TransactionalData
CustomerData
User-generatedContent
Web-Copy& Content Structured
Data
Free-formData
Binary assets& Documents
Millions ofDatasets
RelationsAggregations
Real-Time
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Consistent DataAggregated from multiple sources
Single Point of (data) truthfor deliversing user experiences
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Omni-ChannelDeliver experiences across all channels
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Omni-ChannelDeliver experiences across all channels
Desktop
Social
Internetof Things
DataFeeds
Tv & Digital
SignageMobile& App
Web-to-Print POS
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Omni-ChannelDeliver experiences across all channels
Single-Sourcepublishing
Multi-Channelpublishing
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Consumers
Agencies,Integrators& Developers
-
SEO & SEMMarketingAutomationAnalytics
Targeting
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Agencies,Integrators& Developers
FrameworkDrivenRAD
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SecurityPerformance
Inter-operability
-
Solutionvs.
Product
LicenseTopics
Intellectualproperty
-
APIdriven
Frameworkapproach
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Coincidence?Fritz and Elsa dont think so.
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INTEGRATION TRANSFORMATION
CONSOLIDATION
DIFFERENTIATIONAUTOMATION
-
INTEGRATIONSERVICE-ORIENTED
ARCHITECTURE
API-DRIVENAPPROACH
CONTENT AS A SERVICE (CAAS)
HYPER-CONNECTED
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AUTOMATIONPERSONALIZATION &CONTENT TARGETING
SINGLE-SOURCEPUBLISHING
CONTEXTUALCONTENT
CONTENT COMMERCE
COMMERCE
COMMUNITYCONTENT
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CONSOLIDATION
-
DIGITAL ASSET MANAGEMENT
PRODUCTINFORMATIONMANAGEMENT
WEB CONTENTMANAGEMENT E-COMMERCE
ONLINE-SHOP
MORE COMPONENTS = HETEROGENIOUS ITTHINGS BREAK MORE
EASILYTIME-TO-MARKET IS BAD
QA = SUCKS
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CMSPIM
DAM
ERP
BI
CRM
OM
BASEPRODUCT
DATA
ORDER MANAGEMENT
DATA
CUSTOMERDATA
BUSINESS INTELLIGENCE
DATA
SHOP
B2B
B2C
INT.
SEARCH
CARTCHECKOUT
MARKETING
PRICESPRESENTATION
AVAILABILITIY
PRODUCT FINDER
WEB-TO-PRINT
CONFIGURATORDATA FEEDS
SALES PORTALSMANUALS
CONSISTENT PRODUCT DATA
DIGITALASSETS
DIGITAL CONTENT(INCL. UGC)
REVIEWS & USER GENERATED CONTENTINTERACTIVE
PRODUCTPRESENTATION
DOWNLOADS
RECOMMENDATION SYSTEM
MANUALSCOMMUNITY
NEWSLETTER
MAIL
MARKETING AUTOMATION & E-Mail-MARKETING
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DIFFERENTIATION
BLOG ENGINE USER EXPERIENCEPLATFORM
AGENCIES, DEVELOPERS, INTEGRATORS
ORIENTATION WISE
CUSTOMER WISE
END CUSTOMERS,CMS USERS
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TRANSFORMATIONOPEN-SOURCE CONTENT-MANAGEMENT ENABLES
IT
MARKETING
SALES
-
ESSENTIAL TOOL DURING THE CUSTOMER JOURNEY!
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MULTI-DOMAINPERSONALIZEDEXPERIENCESHYPER-CONNECTED
-
MULTI-DOMAINPERSONALIZEDEXPERIENCESHYPER-CONNECTED
Complex customerrequirements
CMSFRAMEWORKS
CMSPRODUCTS
Agencies, Integrators& Developers
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