Legacy Systems to

Modern B2B

Introduction

Steve Madsen

• Director franchise store operations

• 30+ years at RadioShack

RadioShack

• 93+ years of retail experience

• 40+ years of franchise experience

• 1100+ dealer and franchise locations globally

US Franchise Locations

3

Challenges

Legacy systems

Data driven franchisees

Integration

Changing how and when we sell

• Legacy internal

systems

Legacy, really legacy

6

Legacy, really legacy

7

• All locations use

our POS

• Sales, ordering,

inventory and

histories

• We provide a POS system to all locations

• POS managed ordering

• Customer order process

• Integrated Data

Data and Integration

8

Integration

9

• Introduced May 2014

Integration

10

• Product list view

• Integrated stores POS history

Integration

11

• 12 Month history of store POS sale

• 12 Month history of purchase history

Changing how and when we sell

12

• Annual meeting

• Q4 Ordering

Changing how and when we sell

13

• Created a virtual order event on

RS Business Site

• Hosted live event

• Ordering on e-commerce site

• 1000+ Q4 promotional items

Changing how and when we sell

14

Live Go to Meeting

• 12 cameras

• 8 remote

locations

Changing how and when we sell

15

• RS Business in our

Dealer store locations

• Ordering has been

integrated

• All our business is online

100% adoption of the portal

Positive user feedback

Room for optimization

Takeaways

16

MERRY CHRISTMAS