New Series

Social Business Strategy #6: Plan for Adoption and Growth

In Part Six of the Six-Part Series on Social Business Strategy, we discuss the need to think optimistically by planning for adoption and growth of your social business.

There’s a funny thing about in-house product launches - you spend an awful lot of time planning for “what if's”. • What if people don’t participate? • What if people say the wrong things? • What if people hate it and never come back?

You might get so caught up in planning contingencies that you miss the most exciting “what if” of them all - what if people love it? • What happens when you get more participation than you expected?• What do you do when people ask for more?

Well, here are a few guiding steps to help you plan for these great scenarios:

Factor Success into your Social Business Plan

We’ve seen a lot more winners than clinkers when it comes to social business launches, which is why we

think it’s just as important to plan for the second phase of your launch as it is to plan for the first…

Factor Success into your Social Business Plan

Once you’ve had your initial adoption and growth of social business, you have a small window to capture the enthusiasm of your workforce.

Next Step – Go a Little Deeper

If you started with a single department pilot program, now is the time to bring another department onboard. Or, if you started with a widespread “fun

and breezy” conversation, now is the time to up the conversation…

Next Step – Go a Little Deeper

To get the best value from a social intranet, every part of the business must be able to join the conversation. Social becomes part of the culture. Social is

where documents are accessed. Social is how real work gets done.

One Step at a Time for

Manageable Results

Don’t feel that you have to open up the fire hose and get your entire business library integrated into the social intranet overnight. Let your employees guide

you by identifying the types of things they need for the daily work…

One Step at a Time for

Manageable Results

Include management in your planning to ensure you have their buy-in along the way. They may need to see proof that the program is generating value

before they want their employees engaging in social activities at work.

Identify Key Performance

Indicators

When a business becomes social it’s easier for managers and senior business leaders to keep their fingers on the pulse of the organization…

Identify Key Performance

Indicators

Activities can be quantified because they have data and metrics attached to them. Information is more accessible and less likely to be trapped in a data

silo because now it is visible across the company.

When you launch your social business you are at the beginning of a process that will drive engagement, productivity and profit. While much of the benefit of a social business platform comes from emergent behavior - social activities you couldn’t foresee and plan for - you do need a strategy to get the ball rolling.

Read the White Paper on Six Strategies for a Successful Social Business that will

guide you in building and implementing your strategy.

Some of TemboSocial’s clients:

By leveraging the corporate intranet, TemboSocial’s suite of software add-ons help empower, inform, and create a culture of employee-driven excellence. TemboSocial helps drive engagement with Social Recognition, Ideation, Polling, Commenting, and Employee Engagement Surveys.

Thank you!