2. What is marketing The process by which companies create
value for customers and build strong customer relationships in
order to capture value from customers in return.
3. 4 Ps of marketing Product: the ideas, goods and/or services
that you are marketing. Place or distribution: the store location,
Internet site, catalogue or other venue where you are marketing
Promotion: the manner in which you implement your marketing
programs. 1. Marketing Program: the advertising or promotional
medium or method that uses promotional products, such as ads,
premiums, gifts, awards, prizes, or display. 2. Campaign: the time
frame within which the entire advertising effort is conducted,
usually with one set of advertising objectives. Price: the program
cost, such as the product
4. Soft ware marketing Marketers' efforts are targeted to
determine the best mixture of "The 4 P's of Marketing" in order to
increase the sales. The mixture of elements of the four categories
is known as "The Marketing Mix". Today marketing is not only about
selling and advertising. Have to deliver customer value.
5. Soft ware marketing The aim of marketing is to know and
understand the customer so well the product or service fits him and
sells itself. E.G. Apple: 1. New Apple products are developed to
include improved applications and systems. 2. Then are set at
different prices depending on how much capability the customer
desires, and are sold in places where other Apple products are
sold. 3. In order to promote the device the company featured its
debut at tech events and is highly advertised on the web and on
television.
6. Theodore C Levitt Selling is concerned with the tricks and
techniques of getting people to pay for your product. It is not
concerned with the values that the exchange is all about. Unlike
marketing it does not view the entire business process as
consisting of a tightly integrated effort to discover, create,
arouse and satisfy customer needs. In other words, marketing has
less to do with getting customers to pay for your product as it
does creating a demand for that product and fulfilling the
customer's needs.
