SiteScout Product UpdateSeptember 2014 Edition

CAMPAIGN FOLDER AND GROUPING

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FOLDER FEATURE: Folders can now be created to organize various campaigns to clean up the dashboard for quick and easy access.

GROUPING FEATURE: This feature will allow you to manage multiple campaigns with one budget. All the campaigns to run from the same budget, which makes it easier to manage a larger project.

CREATING A GROUP: Simply create a new Group or import existing campaigns to the group and assign a total budget.

DASHBOARD VISIBILITY: All folders and groups will be listed out on the dashboard in an organized fashion.

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BASIC OPTIMIZATION: CTR, LP CTR, CONVERSIONS

Optimization by creative is intended to automatically distribute the majority of impressions to your best-performing creative.

Site / Placement optimization allows you to set a CTR goal that any site or placement in your campaign must meet.

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MRAID (MOBILE RICH MEDIA)Support available for both V1 and V2 of MRAID creative. V1 supports expandable and interstitial ads V2 adds support for resizable ads (ads that change size with greater subtlety than

expandables), and gives more features for controlling expandables as well.

Source: IAB.netImg Source: MoPub

DMA (DESIGNATED MARKET AREA) TARGETING LOOK UP

COMPREHENSIVE TARGETING

GEOGRAPHIC: Targeting Countries, States, and Cities

DMA LOOKUP CODE: New feature that allows for targeting metro areas that cover majority of the USA (210 in total).

ZIP/POSTAL CODE: Can target individual or a group of zip-codes.

FSA CODE (Canada): Lookup the first 3 value of your postal code.

AREA CODE: Targets an area code of a particular neighbourhood.

NEW AUDIENCE DATA SEGMENT

New Audience Data

Exelate: The leading independent data platform, empowers marketers with better insights and massive reach to more effectively engage consumers.

Already Integrated

BIzo: BIzo gives marketers access to the business professional audience group based on industry, company size, and etc.

DataLogix CPG and Lifestyles: DLX CPG segments specify target audiences using actual consumer shopping behavior.

IRI: IRI Group is a global leader in innovative solutions and services for the CPG, retail and healthcare industries.

i360: i360 provides political data on almost 131 million Americans, such as likelihood to vote, political leaning, donors, voter values, etc.

Lotame: Lotame is a DMP that collects, organizes, and segments online data ranging from Travel to Careers.

VIDEO CAMPAIGN ENHANCEMENTS

SpotXchange

Brings a variety of new inventory; from premium websites like ABC, Pandora, AMC, and a number of the ComScore 500 brand name publishers, to more niche, and long-tail websites.

Overall, they provide our platform with 12 billion additional video impressions per month.

LiveRail

Best known for being the number one source of DailyMotion inventory.

Through this partnership, it has opened up roughly 1 billion additional video impressions per month. But we are slowly ramping them up, so expect that number to increase significantly.

NEW INVENTORY SOURCESGumGum

In-Image Ad Formats They offer unique in-image and in-screen ad formats. In-

image ads are where the creative floats over top of images within web pages.

As a result, the supported ad sizes are different than usual.

The most common sizes are 728×90, 468×60, and 320×50, with 234×60 also available. Here is how it looks (top image):

In-Screen Ad Formats In-screen ads are where the creative floats at the bottom of

the page. Both mobile and desktop inventory are available for this format. (bottom image)

NICHE INVENTORY SOURCES

AdNetwork.Net is an exchange that’s focused on Latin America inventory, and have roughly 65 million impressions per day

Batanga is another Latin American exchange with an average daily volume of 35 million impressions.

Ybrant Digital is a performance marketing exchange with an average daily volume of 35 million impressions.

Media Shakers is a performance marketing exchange with an average daily volume of 200 million impressions.

NEW IMPROVEMENTS

New Inventory Feature: “Add All” ButtonFor adding all the visible sites within the inventory screen when creating a new campaign. This button supports the bulk addition of up to 2000 sites.

Improvement: Increased Inventory Export LimitWhen viewing the Inventory tab, there has always been an Export button that allowed you to export your current view of the site list. The limit used to be 1000 sites, but that limit has now been increased to 10,000.

Improvement: Ad Quality Process ChangeAfter creating a campaign, if you wanted to add additional sites, those sites would automatically require review before becoming active, but no longer. Sites now immediately default to “eligible” review status, which means they are active. This should speed up the review process and allow you to scale your campaigns that much quicker.

NEW FEATURES

Bulk Add Sites By Site IDYou can now add a “whitelist”, so to speak, composed of sites (using their Site IDs) when creating a campaign and adding inventory targets.

Easily Apply for API KeyApply for an API key, which will allow you to programmatically create and control campaigns, and access all of your campaign reporting and asset statistics.

Search Field For Contextual and Audience Segment SelectionSearch field above the grids, making it easy to find the segment of your choice by name.

FUTURE FEATURES

FUTURE FEATURES ROADMAP

FUTURE FEATURES

FEATURE ROADMAP

FACEBOOK EXCHANGE DESKTOP INTEGRATION

MOBILE RETARGETING PREVIOUSLY FOR DESKTOP ONLY

VIDEO REPORTING COMPLETE VIEW-TIME REPORTING (INCLUDING SKIPS)

DOMAIN REPORTING REPORT BY DOMAINS FROM INDIVIDUAL PROPERTIES

NEW DATA PARTNERS MAPONICS, LIVERAMP, GRAPESHOT

AGENCY REPORTING TOOL (ART)MANAGE REVENUE, SPEND, AND CLIENT REPORTING

DEMO

LIVE DEMO OF THE NEW FEATURES