100% made

in Cluj-Napoca

SHOWCASIN

GINNOVATIO

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MediaServista

www.24cloud.ro

For the next 30 minutes we will be showcasing

THE FIRST INTELLIGENT CONTENT-CURATION PLATFORM DESIGNED IN ROMANIA

MEDIASERVISTAIntelligent Content Curation platform

www.24cloud.ro

We’ re a lean and mean technology startup. We aim to disrupt the way users interact with online content and

create engines and apps that implement a new Artificial Intelligence-based paradigm.

ABOUT USZA Cloud SRL

www.24cloud.ro

PRODUCTSMediaServista and Stirili are our SaaS and mobile flagship products, designed with Intelligence in mind.

MOBILE DEVELOPMENTWe develop mobile applications for Android, iOS and Windows 8 and we’re really good at it.

OUTSOURCINGWe can help you define a recruiting strategy, onboard software specialists and implement agile development strategies.

CONSULTANCYWe can help you market you product, from presales, marketing, sales and account management

ABOUT USwhat we do

www.24cloud.ro

EMILCEO

Emil is our catalyst. He is an entrepreneur with 15+ of international experience in the IT field.

ABOUT US

ADICTO

Adi is a passionate technologist with 6+ years of experience in the IT field.

SMARASrC

Smara is a senior consultant with a passion for business analysis having 6+ years of experience in the IT field.

GEORGEBDM

Focused on the Business Development side, George has 10+ experience as a global technical and business Consultant.

SEBICOD

Sebi is our Cloud Operations Director, with 10+ years of

experience in networks operations

and security

the founders

www.24cloud.ro

ȘTIRILI

MEDIASERVISTA

OUR PRODUCTS

Știrili is a unique news reader for the Romanian online space, handling over 350 ATOM + RSS sources, from quality newspapers to blogs. Using our own MediaServista AI-powered Content Curation algorithms, available on Android and Web.

MediaServista - The Intelligent Media Platform. A multi-tenant SaaS Content Curation engine which uses NLP algorithms to learn what users are reading and deliver customized content. Designed for Users, Publishers and Advertisers.

THEIDEA

$

www.24cloud.ro

THE ONLINE MEDIA ECOSYSTEMusers, publishers and advertisers

Trying to find relevant information in a Big Data web ecosystem, where information growth is exponential.

Users are bookmarking, “bouncing”, skimming, reading less.

Trying to increase user engagement and advertising revenue, slowly transforming quality content with “click-bait” techniques.

Publishers are now focusing on high traffic for high ad click rates.

Trying to maximize online advertising campaigns revenue, while attracting the relevant audience through contextualization.

Advertisers complain about ad campaigns efficiency.

www.24cloud.ro

Users would not search for relevant data, but instead discover it?

Publishers would be able to predict what users will be reading and deliver highly-engaging and relevant content?

Advertisers would move to the next level of online ad targeting, with pin-point user contextualization?

WHAT IFwe would change the paradigm?

www.mediaservista.com

Content Curation works like an online valet, bringing the users relevant content without the need of search.

Users’ preferences are learned actively and seamlessly by publishers.

Publishers create content that will be delivered selectively to users, relying on user profiles statistics.

Advertisers get access to unique user profiles while the content is being created, delivering multi-platform contextualized ads.

All 3 actors of the online media ecosystem maximize their experience and rewards, relying on a DISCOVERY ENGINE.

THE AGE OF DISCOVERYIntelligent web content-curation

www.mediaservista.com

www.24cloud.ro

A Software as a Service platform that uses Natural Language Processing techniques to automatically “understand” web pages in over 35 languages, actively learns user’s reading preferences and discovers relevant content to be delivered.

MEDIASERVISTAThe Intelligent Content Curation Platform

www.24cloud.ro

MEDIASERVISTAcore capabilities

r Web crawling using RSS and ATOM feeds

Web scraping to extract the useful content from documents

Y Automatically extracts keywords and generates a document summary by using Natural Language Processing

Builds user profiles by learning their preferred topics, category and keyword-based+

4 Delivers a contextualized experience to every user, on every channel

` Determines what content should be created and creates a ranking of is most likely to be read by a certain user profile

E

www.24cloud.ro

MEDIASERVISTAAn architectural overview

www.24cloud.ro

Natural Language Processing (NLP) is a field of computer science, artificial intelligence and linguistics concerned with the interactions between computer and human languages.

It deals with computers understanding and generating human

languages.

MEDIASERVISTAwhat is NLP?

www.24cloud.ro

MEDIASERVISTA JOURNEY

learn predict engagemonetiz

e

Understand users and content by active learning

Use AI to determine relevance of future content

Omni-channel contextualized experience

Map user profiles to revenue generator

www.24cloud.ro

Integrate MediaServista with your Publishing or Content Management System using REST Web Services

Learn: Allow users to rate you content, at the same time recording implicitly what they are reading and how

Learn: Monitor same-domain competition to determine category and keyword-based hot topics and trends

Predict: Determine what content you should create focused on your active user base

Engage: Deliver the content to the users in a personalized fashion, on mobile and web

Monetize: Leverage ads engines to deliver highly personalized advertisement to each user

MEDIASERVISTA for NEWS PUBLISHERSwww.your-newspaper.com

www.24cloud.ro

Integrate MediaServista with your VOD System using REST Web Services

Learn: Allow users to rate your video content, at the same time learning what they are watching and how

Learn: Use the Electronic Program Guide (EPG) to determine future video assets

Learn: Leverage public databases that store video information, such as descriptions, cast, ratings and awards (like IMDB)

Predict and Engage: Recommend feature movies, shorts, TV shows, series and documentaries to each user, based on their preferences

Monetize: build VOD plans that map user profiles

MEDIASERVISTA for VIDEO ON DEMANDwww.your-vod.com

IMPLEMENTATION

Sa

www.24cloud.ro

Crawling over 350 content sources from news agencies, newspapers to magazines and blogs

Over 2 million article processed since May 2013.

10,000+ users (Android + Web)

Uses MediaServista to automatically process news feeds and deliver a unique flow of content to each users

www.stirili.ro

ȘTIRILIRomanian news reader for Android and Web

www.24cloud.ro

Jurnalul powered by MediaServistahttp://jurnalul.mediaservista.com

www.24cloud.ro

Libertatea powered by MediaServistahttp://my.libertatea.ro

DEMO

www.24cloud.ro

The second biggest city in Romania, after the capital city of Bucharest, Cluj-Napoca is a unique blend of history, culture, academia and software industry.

With over 400.000 residents, 10 universities, an international airport and a architectural heritage dating back to the Middle Ages, Cluj-Napoca has managed to become the country’s leader in software product development and outsourcing services.

CONTACT

+40.723.175.635 (Info)+40.752.200.344 (Sales)

WEB

www.24cloud.rowww.mediaservista.com

VISIT US

str. Govora nr. 16 A, ap.16

CONTACT USwe’re based on Cluj-Napoca, Romania

0!

www.24cloud.ro

FOLLOW USsocial & web links

GU

FACEBOOKhttps://www.facebook.com/mediaservistahttps://www.facebook.com/Stirili

TWITTERhttps://twitter.com/MediaServista

w WEBwww.24cloud.rowww.mediaservista.rowww.stirili.ro

THANK

YOU

l