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SETTING UP YOUR GOOGLE ANALYTICS DASHBOARD

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stuartjdavidson.com http://stuartjdavidson.com/100-linkedin-tips/

100 LinkedIn Tips To Reach Your Maximum Marketing Potential

Knowing powerful LinkedIn tips can be a strong asset to any business or professional marketing on the platform.LinkedIn is growing and continues to be a strong source for new leads or opportunities. I don’t see this changinganytime soon.

If your spending time and money on LinkedIn, it’s probably best you make sure that you’re doing it wisely.Fortunately for you, I have compiled a comprehensive list of the 100 (yes 100!) most powerful LinkedIn tips tooptimise your LinkedIn marketing campaigns.

Let me know if you have any other LinkedIn tips to add in the comments. Which LinkedIn tips do you think are themost powerful?

LinkedIn Tips for your Profile

1. Write a creative and keyword-optimised professional headline2. Add ALL your contact details your willing to share3. Add your Twitter link4. Links 3 other links to sites and use a creative Call-to-action (i.e. not “company website” but “Join our site forfreebies”5. Use profile updates wisely6. Write a catchy and optimised summary7. Add ALL your relevant work experience and explain important aspects of each position8. Add links or files to support each work position9. Add up to 50 skills and expertise that are relevant to your experience10. Endorse your key connections11. Add ALL your educational achievements12. Add links or files to support each educational achievement13. Update and optimise your profile URL

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14. Provide and seek recommendations15. Use LinkedIn applications and plugins to boost awareness16. Promote your LinkedIn profile17. Optimise ALL profile content for search engines18. Update ALL account settings19. Regularly update profile when anything changes20. Upgrade your LinkedIn account to paid membership

LinkedIn Company Page Tips

21. Update and optimise your company page vanity URL22. Write catchy and optimised introduction23. Add relevant specialities24. Add ALL business contact details25. Create banners with links to website26. Create multiple variations of your page for different audiences27. Add any business videos28. Add necessary page admins29. Upload optimised logos30. Add ALL products and services31. Write catchy and optimised product/service descriptions32. Include details of a connection to contact to find out more about products/services33. Request product/service recommendations34. Share company page updates regularly35. Have content strategy for page update stream36. Monitor insights tab37. Optimise ALL page content for search engines38. Promote company page39. Regularly update page when anything changes

LinkedIn Groups Tips

40. Create a group and participate41. Add keyword-optimised group name42. Add group profile picture43. Write group profile summary44. Write group rules45. Update ALL group settings46. Publish group content regularly47. Have content strategy for group updates48. Add significant discussions to manager’s choice section49. Create polls50. Promote business developments in promotions tab51. Advertise job opportunities in jobs tab52. Consistently monitor the manage tab53. Monitor group statistics54. Promote group55. Invite connections to join

LinkedIn Platform Tips

56. Be clear on your LinkedIn marketing goals57. Create content and activity calenders for consistency and continuity58. Invite new members to connect using advanced searches

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59. Use find alumni to connect with past colleagues60. Use search box for quicker navigation61. ALWAYS write personalised messages, never use the defaults62. Regularly keep in touch with existing connections63. Monitor and use recent conversations tab on network page64. Use home page to monitor network updates and engage65. Set up LinkedIn channels for optimal content streaming66. Read content from LinkedIn channels and engage with influencer’s67. Link other social media sites to LinkedIn68. Choose homepage filter setting for streamlined update notifications69. Ask questions and and respond to others70. Utilise Events to Engage Clients71. Monitor jobs tab for work opportunities72. Recruit using the jobs tab73. Follow and engage with other company pages74. Join and engage with other related groups (up to 50)75. Monitor and respond to inbox messages76. Monitor and respond to updates from the notification stream77. Regularly check the “Who’s views your profile” tab78. Search for yourself using different terms to see how others find/view you79. Measure and analyse LinkedIn marketing efforts80. Regularly check and update platform settings81. Change password frequently

LinkedIn Advertising Tips

82. Create LinkedIn advertising account83. Create multiple ad campaigns for each target audience84. Choose media type (text or video)85. Write catchy and optimal headlines and descriptions86. Choose destination URL wisely (preferably to optimised landing page)87. Use strong images that represent the message88. Use Call-to-actions in each ad description89. Run multiple variants of each ad90. Choose optimal targeting parameters91. Choose whether to use LinkedIn Audience Network for your ads to show on partner sites92. Check whether estimated target audience is sufficient/refined enough93. Set daily budgets94. Choose Cost-per-click (highly recommended on LinkedIn) or Cost-per-impression95. Turn on lead collections96. Choose whether to run campaigns until a specific date or continuously97. Use LinkedIn ads dashboard to monitor individual and overall campaign performance98. Regularly choose the best performing ad variant and re-test with more variants99. Use web analytics or heat-maps to track ad traffic on website100. Use analysis to adjust ongoing ad campaigns

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