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SEARCHING FOR INSPIRATION User Needs and Search Architecture in Europeana Collections - T. Hill, V. Charles, A. Isaac, J. Stiller Netherlands, Public Domain 1660 - 1625, Rijksmuseum Anonymous Arrival of a Portuguese ship

Searching for Inspiration: User Needs and Search Architecture

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Page 1: Searching for Inspiration: User Needs and Search Architecture

SEARCHING FOR INSPIRATIONUser Needs and Search Architecture in Europeana Collections - T. Hill, V. Charles, A. Isaac, J. Stiller

Netherlands, Public Domain1660 - 1625, Rijksmuseum

AnonymousArrival of a Portuguese ship

Page 2: Searching for Inspiration: User Needs and Search Architecture

Europeana

• Aggregator of content across the Galleries, Libraries, Archives, and Museums (GLAM) sector

• Multinational (40+ countries)

• Multilingual (30+ languages)

• 53 million items … and counting

Who are we?

Searching for Inspiration: User Needs and Search ArchitectureCC BY-SA

Page 3: Searching for Inspiration: User Needs and Search Architecture

User motivation: evidence from the logs• From the top-20 queries (2015)

• ‘pottery'

• ‘plate'

• ‘autumn'

• 'Paris'

• Extreme breadth perhaps characteristic of Cultural Heritage sites: 98% of Wellcome Collection searches are extremely broad

• ‘medicine’, ‘anatomy’, 'art'

Searching for Inspiration: User Needs and Search ArchitectureCC BY-SA

Page 4: Searching for Inspiration: User Needs and Search Architecture

User motivation: evidence from user studies

• 54.1% of users say they ‘use [the site’s resources] as an inspiration for creativity'

• From the personas:

• to create a ‘mood board’

• looking for items ‘rich and full of stimulation’

• browsing for things that ‘jump out’ at them

Searching for Inspiration: User Needs and Search ArchitectureCC BY-SA

Page 5: Searching for Inspiration: User Needs and Search Architecture

Netherlands, CC BY-SACircus MuseumAnonymousCirque de Moscou

• Serendipity search: retroactive realisation that the user “didn’t know what it was they needed to know"

- Russell-Rose and Tate (2015)

• Inspiration-oriented search: users start out fully aware that they “don't know what they need to know”

Page 6: Searching for Inspiration: User Needs and Search Architecture

"Paris"

• Paris the city? Paris, son of Priam? Paris Bordone? Paris Hilton?

• maps of Paris?• images of Paris?• facts about Paris?

What is the user looking for?Standard Information Retrieval questions

https://www.wikidata.org/wiki/Q90

Searching for Inspiration: User Needs and Search ArchitectureCC BY-SA

Page 7: Searching for Inspiration: User Needs and Search Architecture

A Parisian mood-board

Searching for Inspiration: User Needs and Search ArchitectureCC BY-SA

Exposition de 1889. Eiffel, ingénieur-constructeur | Jean-Paul Sartre: Eksistentialisme (Kulturarvsstyrelsen, CC BY) | Parfum exotique, poésie de Baudelaire | Berthe Morisot au bouquet de violettes (Musée D'Orsay, CC BY NC SA) | Terminus absinthe bienfaisante | La Revue Blanche (Bibliothèque municipale de Lyon) | Réfection de la peinture de la Tour Eiffel. All images from the Bibliothèque nationale de France and in the public domain unless otherwise marked.

Page 8: Searching for Inspiration: User Needs and Search Architecture

Two-step process: finding ‘related items'

1. Retrieve the original item

2. Retrieve items related to this in some way

• Launch a second query

• Exploit user data for common associations (‘collaborative filtering’)

Searching for Inspiration: User Needs and Search ArchitectureCC BY-SA

Page 9: Searching for Inspiration: User Needs and Search Architecture

Diversity of Possible Relations

Searching for Inspiration: User Needs and Search ArchitectureCC BY-SA

The Mona Lisa (Wikimedia Foundation, Public Domain) | Okänd kvinna kallad Lucrezia Borgia (Nationalmuseum, Sweden, CC BY) | 'Sabena' helicopter (Historish Centrum Limburg, CC BY SA)

Famous women of the Italian Renaissance

Creations of Leonardo da Vinci

Derivative Work

Page 10: Searching for Inspiration: User Needs and Search Architecture

Inspirational search - unpredictable, but intelligible

Searching for Inspiration: User Needs and Search ArchitectureCC BY-SA

Page 11: Searching for Inspiration: User Needs and Search Architecture

Reconceptualising retrieval

1. Paths are probably not ideally short

• Unclear what figure or range to design for

2. User convergence is probably low

• Information need varies

• Intelligibility varies

• Social reflexivity may be an intermediate- to long-term factor

How inspiration-oriented search is different

Searching for Inspiration: User Needs and Search ArchitectureCC BY-SA

Page 12: Searching for Inspiration: User Needs and Search Architecture

Assisting inspiration1. Conventional SERP features

• Snippets• Highlighting• Previews

2. Additional possibilities• Hit-field labelling• Clustering

User Interface (UI) and User Experience (UX) factors

Searching for Inspiration: User Needs and Search ArchitectureCC BY-SA

Similar items as derived and displayed in Europeana Collections. All images taken from the Nationalmuseum, Sweden and licensed as CC BY

Page 13: Searching for Inspiration: User Needs and Search Architecture

Assisting inspiration

• Inherently and often intuitively relational• Relations (ideally) mirror real-world

relationships • navigation elucidates connections

• Supports ontological constructs• Exploitation of the graph is simple - but

population is difficult

Information / data architectureSemantic Graph

Searching for Inspiration: User Needs and Search ArchitectureCC BY-SA

Image taken from http://bit.ly/2dtpWlv; labelled for non-commercial re-use.

Page 14: Searching for Inspiration: User Needs and Search Architecture

Further questions• Metrics: how do we measure intelligibility and

predictability?

• What parameter values should we explore?

• Link traversal distance: what range is sensible?

• Link typologies: what kinds of links are most helpful? To whom?

• Can we expect these answers to converge?

Searching for Inspiration: User Needs and Search ArchitectureCC BY-SA

Page 15: Searching for Inspiration: User Needs and Search Architecture

De Chinese markt Manufacture Royale de Beauvais 1767, RijksmuseumNetherlands, Public Domain

@EuropeanaEUeuropeana.eu

#AllezCulture

21 October 2015