Embed Size (px)
Citation preview
AMP TALKS: TRACK 2
MOBILIZING THE MARKETING
NATION
SCOTT WILDERGlobal Nation Builder | Marketo
#ADVOCAMP
The Marketo Marketing Nation
March 22, 2015
Scott K. Wilder
Global Nation Builder
Page 3
What is a Global Nation Builder?
A person who tries to be instrumental in the development of a a Nation – even a Marketing Nation
Page 4
Community: 24% log in each month & 10% active users
1,700 customers & 16 Raodshows
500 Partners in the Ecosystem
3K Certified Users
8,000 attendees: Virtual Events
41 User Groups Worldwide (5,000
participants)
650 Advocates
100,000 Twitter Followers
117,000 Facebook Fans
Page 5
10 Steps to Building A Nation
Page 6
1. Organization Commitment
Page 7
2. Evolutionary Process
2013 2014 2015
2. Importance of Team Selection
EvolutionaryOur Team
3. Build the Infrastructure
4. Operationalize
5. Ebbs and Flows Exist
6. Pick the Right Tools
7. Understand Tribes
Integration
Intuit Story
7. Problem Solving
Page 18
8. Build The Watercooler
9. Empower them to
Spread the Word
10. Data
Page 20
Key Takeaway
Page 21
Activating the Marketing Nation
AMP TALKS: TRACK 2
MOBILIZING THE MARKETING
NATION
SCOTT WILDERGlobal Nation Builder | Marketo
#ADVOCAMP
